The document summarizes an opportunity for a main partner to sponsor Mohun Bagan Athletic Club's residential professional football academy. As India's oldest club with a rich history and 119 trophies, Mohun Bagan is seeking an investment partner to help develop its youth academy and player management program. In exchange for brand partnership and promotional benefits, the main partner would receive representation on the academy board and share profits from player marketing. The partnership aims to help further professionalize soccer in India and allow any main partners to benefit from the sport's growing popularity and business potential.

1. Main Partner Opportunity

2. The Club: Mohun Bagan
• India’s ‘National Club’
• Rich in History & Tradition: Oldest Club in
Asia
• 119 Trophies including 3 NFL
Championships
• Only Professional FC in India have
Residential Professional Academy

3. Introduction
Soccer in India is today seeing a huge turnaround not only in
terms of popularity but also in terms of professionalism and
management. The game is gaining ground in every department
and with Corporates taking a keen interest, the football boom
is only a step away. Football is proving to be one of the fastest
growing sport.
It is obvious that any main investment partner/s coming on board
at this stage will definitely reap huge benefits of the sports’
increased media interest and player management business
which will be shared between the Partner/s & the Academy.
Contd….

4.  No one can mark their place without self reliance in today's
football world. Every great clubs and all the nation's who
can be considered as advanced in the football playing skill,
are bound to this dedication of youth development program.
As pioneer in many other aspects, Mohun Bagan Athletic
club started its youth development program in a scientific
and regular approach. The club today possessed four youth
brigades and a fully functional football academy at
Durgapur, a city around 170 kilometer from Kolkata with
foreign trainer and with all modern facility. Steel Authority of
India provided the facility to Mohun Bagan for this Academy.
Today Mohun Bagan colts marked their place in Manchester
United youth cup in Manchester and Yakut Dannone cup in
Paris as the champions of Asia.
 The Team : - Under 16 team
Under 18 team
(provisions are there for U-13 & U-15)

5. Modalities:
 A Board consisting of two competent representatives of “The Main Partner” will
be offered as Vice President & Executive Board member and the entire affairs
of this Academy shall be looked by this Board with full responsibility and
authority. This Board will send quarterly performance report of this project to
The Main Partner & Mohun Bagan SAIL Football Academy Board as well as to
the principal Club.
 Nursery boys with proven potential shall be spotted from different districts of
India & Nursery leagues by professional football spotters. The periodical
evaluation of the players and their replacements if necessary will be done by
the technical committee.
 The ground, scientific back up, coaches etc. would be provided by MBSFA. The
Chief Coach would monitor and supervise the whole coaching and training
programme.
 From the 3rd Year onwards MBSFA will start Player Management activities by
marketing the talents to the mainstream football worldwide and probation will be
there to share the gross profits between The Partner & MBSFA on the ratio of
50:50.

6. Offer To The Main Partner
Brand Partnership:
 The Academy will be named as “Brand X Mohun Bagan Sail Football Academy”.
 All Academy participants would wear the Partner’s Brand or logo on their chest of
the jersey & kits carriers during practice sessions.
 The Partner will be allowed to display banners / bill boards on the practice grounds
& will be provided with four hoardings on the main centres of Durgapur & Durgapur
Expressway.
 The Partner will be allowed to use these players as young models of Main
Partner’s Brand.
 The Academy Team will be participating in International Youth Tournaments in
abroad & also in India, where The Main Partner will reap huge mileage of brands
which will be displayed on electronic media.
 Special mileage & promotion can be arranged by organizing commercial matches
as a part of The Partner’s PR or goodwill exercises.
 All printed materials including letterheads, invitation cards, tickets will prominently
display The Main Partner’s name.

7. Offer To Main Partner
 Rights to Main Partner for 3-5 consecutive years.
 MBSFA will constitute Brand Rolling Trophy, to be awarded to Winners &
Runners Up where MBSFA will organize “Youth Tournaments”.
 There will be a glamorous Press conference with dinner to announce “The Main
Partnership”. Here the main partner/s present on the dias, the media are able to
get first hand information and also meet the people who made this main
partnership possible.
 The print media also carry photographs and this gives the main partner/s
massive & excellent visibility.
 The electronic media includes ESPN Star, Star Ananda, Ten Sports, NDTV, DD
Sports and other regional News will give more than expected mileage on this
main partnership association apart from regular news on academy & its
activities.
 Partner/s brand logo with information will be placed on the official website of
MBSFA.
Further infos from MBSFA end & any other expected benefits from The Main Partner/s end
will be discuss & may be provided on mutual negotiation.

8. Please contact..….
Suman Kalyan Dutta
Owner
Sport Management Consultancy
c: +91 98301-85185
e: india.sport.management@gmail.com
sport.management@live.in
suman.kalyan.dutta@hotmail.com
skype: football.marketing
Lets Make India A True Soccer Nation