The document outlines PubMatic's marketing automation capabilities for publishers, emphasizing real-time analytics, yield management, and workflow automation. It details the use of Apache Apex for real-time reporting, monitoring, and learning in ad tech, comparing it with other streaming platforms like Apache Spark and Apache Flink. The document also includes architectural diagrams and highlights the extensive data processing capabilities handled by PubMatic's system.

1. Every ad.
Every sales channel.
Every screen.
One platform.
Ashish Tadose
Senior Data Architect @ PubMatic
Apache Apex committer
RealTime AdTech
Reporting & Targeting with Apache Apex

2. Agenda
§ About PubMatic
§ Reporting & Targeting use cases
§ Apache Apex overview
§ PubMatic’s Streaming use cases with Apache Apex
§ Comparing Apache Apex
§ Roadmap
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About PubMatic
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4. About PubMatic
ü PubMatic is a leading marketing automation software
company for publishers.
ü Through real-time analytics, yield management, and
workflow automation, PubMatic enables publishers to
make smarter inventory decisions and improve revenue
performance..
ü Drives Innovation in AdTech
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ad impressions
served daily
bids processed
daily
data processed
daily
data under
management
data center
across geography
40B+
350B+
50TB
10PB6
Scale That Drives Results

6. General Analytics
Dashboard
Guaranteed Ad Server
- Pacing engine
AdServering
- Impression capping report
- Floor recommendation
Inventory Discovery
Machine Learning
Reporting & Analytics
Platform
Ad – hoc Reports
Audience
Reports
Brand Control
Reporting
Use cases

7. Lambda Architecture – Velocity & Volume
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Data
Data Sink
Batch
Eg :
Hadoop
Batch write
, random
read
Real Time
e.g. Storm
Random
read &
write
Query
&
Merge

8. Use cases for a real time solution
ü Real-time reporting
- Reporting of critical metrics around
campaign monetization
- Revenue, impression & click info
- Aggregate counters & reporting
on top N metrics
- Low latency querying using Kafka
in pub-sub model.
ü Real-time Monitoring
- Alerts on deal tracking & monetization
- Campaign & deal health
ü Real-time Learning
- Using the lost bid insights for price recommendations.
ü Allocation Engine
- Feedback to ad serving for guaranteed delivery & line item pacing
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AdServer AdServer AdServer AdServer
Kafka
Cluster
RealTime reporting
data processing
Processing for
AdServer Feedback

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Apache Apex Overview
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