Downloaded 13 times
Uploaded byRichard Harbridge
Real World Tips & Tricks For Enterprise Social Collaboration
Richard Harbridge emphasizes the importance of organizational culture over technology in implementing social enterprises, proposing a strategy that includes defining vision and business outcomes. He discusses legitimate concerns related to corporate social media use and offers mitigation solutions, focusing on training and clarity of purpose. Lastly, he highlights the benefits of social technologies such as increased visibility, connection, and community engagement while stressing the need for robust policies and management support.
More Related Content
Similar to Real World Tips & Tricks For Enterprise Social Collaboration
Real World Tips & Tricks For Enterprise Social Collaboration
- 2. RICHARD HARBRIDGE My twitter handleis @RHarbridge, blog is http://RHarbridge.com, and I work at SPEAKER | AUTHOR | SUPER FRIENDLY
- 3. TRANSFORMING WORK WITH CULTURE & TECHNOLOGY… “SocialEnterprise is implemented 80% through organization culture and 20% through technology.” - Gartner 20% Tech 80% Culture
- 4. Define Your Vision Identify Business Outcomes Planto Work Social Evaluate, Adapt, & Iterate THE SOCIAL JOURNEY… Knowing the business outcomes, vision and goals is critical. Launch and Drive Success
- 5. 1Startsmall 2Buildrealvalue 3Getexecsonboard 4Useadoptioncampaigns YOU SHOULD… It’s importantto plan and work through these things before you start (if possible). Office365Campaigns.com - 70+ pages of adoption guidance/advice!
- 6. @RHARBRIDGE OPEN / OPTIMISTIC LEADERS ARE MORE SOCIAL… Thismakes sense. Being open and sharing means you believe in others delivering more value back to you than it took to share in the first place.
- 7. THE VALUE OF SOCIAL… Social isabout unlocking conversations & providing more context
- 8. @RHARBRIDGE Sometimes the mostvalue social can provide is visibility and connection… TRY NARRATING YOUR WORK…
- 9. @RHARBRIDGE THE POWER OFA VERIFIED COMMUNITY… Verified communities have scorecards that they are mapped and graded on. Not just to differentiate. To improve clarity of purpose, leader engagement, community management, diversity of participation and business value realization.
- 10. @RHARBRIDGE LEGITIMATE REASONS FOR CONCERNS… Thereare some legitimate concerns around social, but they can be mitigated. Concern Mitigating Solution Corporate Embarrassment The most common reason for corporate embarrassment is lack of training on management and executive teams (or their supporting staff). It’s important for the leader who creates a blog for example to also impose ‘approval’ on blog comments. These simple measures must not only be put into effect but they also must be understood and the users must understand how to use these features effectively. Loss Of Intellectual Property & Trade Secrets This is often dealt with by appending or amending existing intellectual property policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior. Another Potential Distraction It is important for management to support the platform but also to clearly explain why/when it should be used. Setting the expectation that this is a work technology (like email, or their web browser) is often the only effort necessary. To help make employee use more effective it can be extremely useful to provide training, guidance, and examples for how to use the technology in a work setting. Often using stories to illustrate this can go a long way (especially if they are based on the corporate culture, a real use of the tool, and particular to the business). Another Entry Point for Viruses/Other Attacks This is immediately mitigated by deploying or implementing an enterprise ready social technology. Many have constraints imposed to stop people from adding script as an example to status updates, discussion boards, tags, or embedded within other social content. Employee Harassment This is often dealt with by appending or amending existing sexual harassment policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior.
- 11. @RHARBRIDGE NO ANONYMITY IN THEENTERPRISE… There is no such thing as anonymous in enterprise social.
- 12. #SPTechCon @RHarbridge Eight ConsiderationsWhen Implementing SharePoint Social Capabilities YOU CAN STILL HAVE PROCESS… Especially when using “The Office Of” or “Official” accounts. These accounts can also be great to keep momentum if roles change.
- 13. #SPTechCon @RHarbridge Support Acquisitions Provide Positive Work Culture Highlight Exceptional People HaveHighly Effective Decision Making Supporting Community Customer Transparent Support Leadership Personally Engaging w/ Customers Internal Social Collaboration User Profiles Internal Social Networking Communities Of Interest Communities Of Practice External Social Authoring Social CRM Direct Relationship Indirect Relationship MAP TO BUSINESS OBJECTIVES… Read more about this approach in this 70+ page Office 365 Metrics & ROI whitepaper at http://Office365Metrics.com
- 14. Thank You! Organizers,SponsorsandYouformakingthispossible. 100+AwesomePresentationsAt.. Slideshare.Net/RHarbridge 300+PagesOfWhitepapersAt..2toLead.com/Whitepapers WhenToUseWhat.com Office365Intranets.com Office365Metrics.com Office365Campaigns.com Office365Extranets.com Office365Resources.com Message Me On LinkedIn or Email Richard@2toLead.com SPEAKER | AUTHOR | SUPER FRIENDLY Twitter: @RHarbridge. More to come on our blog at http://2toLead.com.
Editor's Notes
- #7 Your Companies Key Differentiators What makes your company different? What makes your company stand out? Let’s say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization. Community Caring Community Engagement, Involvement & Support State Of The Art Technology Technology, Systems & Products Of Large Enterprise Organizations Incredible Support Staff Personal Service High Touch Attention Strong Customer Relationships Personal & Professional Sales Staff It is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business. Example Company Objectives Grow Organizational Footprint Acquisitions Provide Excellent Customer Service Promote a Positive Work Culture Highlight Exceptional People Have Highly Effective Decision Making Provide Community Support Provide Customer-Transparent Support Functions Have Leadership Greeting Customers By Name These objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the ‘solutions’ or social solutions that might directly, or indirectly help achieve those objectives.
- #8 A social business is one that recognises that its greatest value is how its people are connected to each other and how in turn they are connected to the people they serve inside and outside the business. It’s one that truly recognises the value of simply bringing people together and giving them an outcome you want them to achieve. Social tools such as Yammer replicate the experience we have in our personal lives with social media and spreads it throughout work. For example, a hamburger chain in the US recently introduced social sharing within the company, empowering local store managers to create and share ideas on how to get customers to spend more at the bar to reverse flagging profits. Soon stores began to put experiments into place. Turnover noticeably improved. Even better, the stores that experimented also reported lower staff turnover. You ask your employees to help you solve a problem, you get them aligned – and it turns out they’re a lot more effective and engaged.
- #10 Your Companies Key Differentiators What makes your company different? What makes your company stand out? Let’s say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization. Community Caring Community Engagement, Involvement & Support State Of The Art Technology Technology, Systems & Products Of Large Enterprise Organizations Incredible Support Staff Personal Service High Touch Attention Strong Customer Relationships Personal & Professional Sales Staff It is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business. Example Company Objectives Grow Organizational Footprint Acquisitions Provide Excellent Customer Service Promote a Positive Work Culture Highlight Exceptional People Have Highly Effective Decision Making Provide Community Support Provide Customer-Transparent Support Functions Have Leadership Greeting Customers By Name These objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the ‘solutions’ or social solutions that might directly, or indirectly help achieve those objectives.
- #11 Verified Group Program! – Ernst & Young does this… They map to Verified Group Scorecard… Clarity of Purpose – How is it measured? (Open or Private, Description, Image, Info Tab Completion, Quality of Info?) Leader Engagement (Identified Leaders – link or on info tab, % of leaders who have posted or replied in the quarter, average weekly activity (involvement from leaders)) Community Manager Engagmenet (Managers listed on info tab, trained, average weekly involve, # unanswered requests) Diversity of Participation (# unique posters within group, group size, percent of members participating, % posts with replies) Business Value - #Help requests ‘tagged’, #yammerwin, - using tags to match this?
- #15 Your Companies Key Differentiators What makes your company different? What makes your company stand out? Let’s say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization. Community Caring Community Engagement, Involvement & Support State Of The Art Technology Technology, Systems & Products Of Large Enterprise Organizations Incredible Support Staff Personal Service High Touch Attention Strong Customer Relationships Personal & Professional Sales Staff It is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business. Example Company Objectives Grow Organizational Footprint Acquisitions Provide Excellent Customer Service Promote a Positive Work Culture Highlight Exceptional People Have Highly Effective Decision Making Provide Community Support Provide Customer-Transparent Support Functions Have Leadership Greeting Customers By Name These objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the ‘solutions’ or social solutions that might directly, or indirectly help achieve those objectives.