This document summarizes Unruly's video marketing services. It discusses how Unruly helps get videos seen, shared, and loved through predictive analytics, emotional targeting of audiences, and blending multiple video ad formats. It also highlights case studies showing how Unruly's services increased metrics like views, favorability, intended purchases, and video completion rates for clients.
This document describes a service that transforms fan photos into creative art to promote brands through social media. It notes that photos generate high engagement on social platforms, as evidenced by Facebook and Google's large acquisitions of photo-focused companies. The service offers to design a promotional campaign, develop custom assets, engage fans by processing photo submissions, and monitor the results of the campaign for brands.
Webinar - how jambu & co., a leading shoe brand, got 32% higher customer ...shailesh puri
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In this webinar, Stacy Feldman, E-Commerce & Digital Marketing Director at Jambu & Co., shared insights on how they implemented Zinrelo’s loyalty rewards program to build customer engagement, maximize revenue and improve profitability. This blog post includes the recording and presentation for the webinar and highlights the strategies that helped Jambu & Co. reap 32% higher customer retention through a loyalty program!
CafeGive Social Cause Marketing Apps OverviewCafeGive Social
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An overview and introduction to CafeGive Social's suite of cause marketing apps and solutions. CafeGive's mobile and social media apps help connect businesses and nonprofits with consumers --all around the causes they love.
This document summarizes Unruly's video marketing services. It discusses how Unruly helps get videos seen, shared, and loved through predictive analytics, emotional targeting of audiences, and blending multiple video ad formats. It also highlights case studies showing how Unruly's services increased metrics like views, favorability, intended purchases, and video completion rates for clients.
This document describes a service that transforms fan photos into creative art to promote brands through social media. It notes that photos generate high engagement on social platforms, as evidenced by Facebook and Google's large acquisitions of photo-focused companies. The service offers to design a promotional campaign, develop custom assets, engage fans by processing photo submissions, and monitor the results of the campaign for brands.
Webinar - how jambu & co., a leading shoe brand, got 32% higher customer ...shailesh puri
Â
In this webinar, Stacy Feldman, E-Commerce & Digital Marketing Director at Jambu & Co., shared insights on how they implemented Zinrelo’s loyalty rewards program to build customer engagement, maximize revenue and improve profitability. This blog post includes the recording and presentation for the webinar and highlights the strategies that helped Jambu & Co. reap 32% higher customer retention through a loyalty program!
CafeGive Social Cause Marketing Apps OverviewCafeGive Social
Â
An overview and introduction to CafeGive Social's suite of cause marketing apps and solutions. CafeGive's mobile and social media apps help connect businesses and nonprofits with consumers --all around the causes they love.
Realdeal Launcher is a social media marketing tool that allows businesses to boost sales through interactive promotional offers on Facebook. It provides different options for offers including posting directly on a user's News Feed, dedicated offers for brand fans that can be redeemed with Facebook or Google login, and widgets to display offers on other websites. The tool has been used in over 150 campaigns for 90 clients in 10 countries, with average share rates of 94% and cost per sale of $1. It helps businesses convert more single buyers into repeat multi-time buyers who are responsible for a large portion of total revenue. As campaigns have been run each marketing expenses have increased while sales have grown.
Understanding how advocacy works is critical to driving real business value. It helps brands enable and amplify genuine, organic word of mouth, which translates into financial value. In fact, Ogilvy research suggests that social shares drive action at a rate as high as 10x that of paid impressions.
In this presentation, you will learn what drives true advocacy (it is not what most think) and how you can set a plan for moving forward using best practices from Ogilvy research.
Presenters
- Irfan Kamal - SVP in Ogilvy's Washington, DC office.
- Michelle Vangel - Director of the Insight Services, Visible Technologies.
Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing W...Bluewater
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Join us for this winning franchise marketing webcast where you’ll score tips and best practices from the pros on using Facebook Ads to boost traffic and drive dollars for your franchise brand!
The document discusses using Facebook deals to promote local businesses. It explains that Facebook deals allow businesses to create promotions like discounts and loyalty programs. It provides tips for setting up a Facebook place page and creating different types of deals. It also offers advice on promoting deals both online and offline and measuring their effectiveness.
Dimenzen helps small and mid-sized businesses grow their business in 2012 through effective social media strategies on Facebook. It introduces options to improve customer loyalty by engaging customers online, provide specials for loyal customers, and track top influencers. It also helps grow businesses via word of mouth by enabling product "likes" to make products visible to customers' entire friend networks, and protects margins by driving customers online to offline purchases and enabling payments via Facebook.
The document discusses how optimizing a podcast service's subscription pages led to a 90% increase in conversions. It describes testing different page designs that incorporated visual indicators of progress, clear subscription options and benefits, and removed unnecessary elements. The winning variation that produced the most subscriptions removed the signup form, allowing visitors to first see the subscription options and benefits before signing up. The key lessons are to design pages that support visitors' cognitive progression from building credibility and value to investment and price, and anticipate their clicks to provide continuity.
Gamified QuizBoards for Lead Generation, Branding and AdvertisingQuizJam
Â
Use gamified quizzes to help build and engage with communities/audience/customers who are passionate about a
particular subject, topic, cause or thing. Whether you wish to increase sales, create brand awareness or develop social experiences, QuizJam’s QuizBoard can be utilised to meet those goals.
PESO model visual communication planning cards and workflowFrederik Vincx
Â
A visual approach to planning communication campaigns in the increasingly complex media landscape.
Use the PESO model kit (visual magnets) to inspire your communication team across paid, earned, shared, and owned media. Turn the brainstorm results into a visual todo list to efficiently turn your ideas into reality.
Using Social Media to Drive Web TrafficAndrea Tudor
Â
The document discusses using social media, specifically Pinterest and Facebook, to drive web traffic. It provides objectives for using social media like increasing brand awareness and driving website traffic. Metrics for measuring social media success like followers, engagement, and website referrals are outlined. Tips for creating effective Pinterest pins and Facebook posts and ads are provided. Other best practices discussed include tracking social media links in Google Analytics and using social media alongside other marketing efforts.
This document outlines a revitalized internet marketing strategy for a small company with a $75,000 budget. The strategy focuses on search engine optimization to rank product pages highly in Google, establishing a social media presence with 100 likes on Facebook or Twitter, and posting helpful educational videos on YouTube. Progress will be evaluated using Google Analytics and measuring increased website revenue.
AdWords Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. These ads are meant to help users navigate your site.
How to Spot & Create Effective Influencer MarketingCarusele
Â
Influencer marketing is on an upward trajectory with brands dramatically increasing their investments. Yet not all influencer marketing is created equal.
Hear from Jory DesJardins, co-founder and former President of BlogHer and The Virago Group, along with Jim Tobin, founder of Ignite Social Media and Carusele, as they share what they've learned watching influencer marketing change over the last decade as well as sharing tips on how to make sure your 2017 influencer marketing programs are up-to-date and effective.
Click here to listen to the full Audio webinar: https://attendee.gotowebinar.com/recording/2969353578226228737
Additionally, you may access the full webinar transcript here: http://bit.ly/2tRFW6A
Measuring Success: Proving the ROI of Your Marketing EffortsSpendsetter
Â
Measuring success is a huge point of concern for many marketers today. How do you quantify efforts with so many new channels being introduced on mobile devices and social networks? In this webinar presentation, learn how to prove the ROI of your marketing efforts with an advocacy marketing program.
Download the recorded webinar here: http://social.spendsetter.com/webinar-measuring-success-proving-roi-of-marketing-efforts
4 Creative Must-Haves to Pair with Your Media Buying Strategies at DAS, 10/22/14Digiday
Â
Powerful creative management tools allow advertisers to quickly build and manage ads, preview them in different environments, and hand them off to traffickers. Dynamic creative tools support programmatic media buys and can be used for both brand awareness and direct response campaigns. HTML5 and in-app creative tools let advertisers build ads for mobile targeting that utilize device form factors and locations. In-stream video tools enable interactive video ads and serving the right video to audiences.
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...Distilled
Â
As investment in social video continues to grow, how can we be sure we're using those budgets as effectively as possible? How do we know that we're engaging our audience in a meaningful way? The video view count alone is deceptive! Craig will share examples of how the very best in video marketing go beyond views in effective KPI setting, benchmarking, measurement and optimization.
Digiday Video Advertising Summit | Direct AgentsDigiday
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The document discusses strategies for effective use of video marketing. It notes that consumers now spend significant time watching online videos and videos are shared widely on social media. Data shows that video improves brand awareness and is more likely to drive product purchases. The document then outlines best practices for harnessing audiences through behavioral targeting and multi-platform content. It also provides recommendations for crafting effective video stories, including using emotion, visuals/sound, focusing on one main point, creating shared experiences to drive engagement, and building trust.
The document provides steps for creating and promoting a viral video campaign:
1) Determine specific, measurable goals for the campaign linked to business needs and within the budget.
2) Create a video that evokes emotion, causes controversy, or features an engaging genre tailored to the target audience.
3) Develop a seeding strategy to place the video in front of influencers and the target audience through social media sharing, blogs, communities and other networks.
4) Track key metrics like views, mentions, and traffic to evaluate whether the campaign is achieving its goals and make adjustments if needed.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Â
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales đź’˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đź“Š
This document proposes a strategy for companies to empower customers to become micro-influencers by incentivizing them to create and share authentic content about products through social media. It notes current challenges with influencer marketing like lack of measurable ROI. The strategy would turn customers into micro-influencers by having them create video reviews and other shoppable content to promote products with affiliate links. This would give customers commissions and provide brands new social reach, word-of-mouth marketing, and measurable sales.
Presentation from Social Media Masters 2011: What metrics matter in measuring success? How do you track them efficiently (and inexpensively)? And what do you so with the numbers once you have them? This presentation focuses on gaining greater insight into the performance metrics that matter, and direct you toward strategies that help to continually evaluate and optimize the results of social media marketing.
Winning with Video: Proven Marketing Strategiespersuebusiness
Â
Video marketing is crucial for contemporary businesses operating within the highly competitive digital landscape. By integrating captivating video content, companies can effectively capture the attention of potential customers, which is essential in a world where visual media dominates consumer interaction.
Brand Awareness and Digital Marketing: Videos increase brand visibility across digital channels, making it essential in content marketing strategies. Engaging video content can quickly communicate a brand's identity and values, connecting emotionally with viewers and increasing brand recall.
Customer Engagement and Social Media Marketing: Video marketing can foster greater interaction and engagement with audiences by leveraging social media platforms. Platforms like YouTube, Instagram, and Facebook allow for sharing and commenting, which enhances community building around a brand.
Lead Generation and Conversion Optimization: Video content can drive conversions by showcasing product benefits through explainer videos and product demos. These videos help clarify product use and effectiveness, persuade potential customers, and lead to direct sales actions.
Video SEO and YouTube Marketing: Optimizing video content for search engines, or video SEO, is crucial for visibility. Proper tagging, descriptions, and engaging thumbnails can help videos rank higher on YouTube and Google searches, increasing organic traffic.
Visual Storytelling and Marketing Trends: Incorporating storytelling into video content makes it more relatable and memorable. This approach aligns with current marketing trends, which focus on authenticity and emotional connection, key factors in building trust with audiences.
Video Production and Platform Optimization: Quality video production is pivotal; however, understanding platform-specific requirements such as video length, format, and features (like auto-play on some social media) ensures the content is optimized for performance on each digital platform.
Realdeal Launcher is a social media marketing tool that allows businesses to boost sales through interactive promotional offers on Facebook. It provides different options for offers including posting directly on a user's News Feed, dedicated offers for brand fans that can be redeemed with Facebook or Google login, and widgets to display offers on other websites. The tool has been used in over 150 campaigns for 90 clients in 10 countries, with average share rates of 94% and cost per sale of $1. It helps businesses convert more single buyers into repeat multi-time buyers who are responsible for a large portion of total revenue. As campaigns have been run each marketing expenses have increased while sales have grown.
Understanding how advocacy works is critical to driving real business value. It helps brands enable and amplify genuine, organic word of mouth, which translates into financial value. In fact, Ogilvy research suggests that social shares drive action at a rate as high as 10x that of paid impressions.
In this presentation, you will learn what drives true advocacy (it is not what most think) and how you can set a plan for moving forward using best practices from Ogilvy research.
Presenters
- Irfan Kamal - SVP in Ogilvy's Washington, DC office.
- Michelle Vangel - Director of the Insight Services, Visible Technologies.
Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing W...Bluewater
Â
Join us for this winning franchise marketing webcast where you’ll score tips and best practices from the pros on using Facebook Ads to boost traffic and drive dollars for your franchise brand!
The document discusses using Facebook deals to promote local businesses. It explains that Facebook deals allow businesses to create promotions like discounts and loyalty programs. It provides tips for setting up a Facebook place page and creating different types of deals. It also offers advice on promoting deals both online and offline and measuring their effectiveness.
Dimenzen helps small and mid-sized businesses grow their business in 2012 through effective social media strategies on Facebook. It introduces options to improve customer loyalty by engaging customers online, provide specials for loyal customers, and track top influencers. It also helps grow businesses via word of mouth by enabling product "likes" to make products visible to customers' entire friend networks, and protects margins by driving customers online to offline purchases and enabling payments via Facebook.
The document discusses how optimizing a podcast service's subscription pages led to a 90% increase in conversions. It describes testing different page designs that incorporated visual indicators of progress, clear subscription options and benefits, and removed unnecessary elements. The winning variation that produced the most subscriptions removed the signup form, allowing visitors to first see the subscription options and benefits before signing up. The key lessons are to design pages that support visitors' cognitive progression from building credibility and value to investment and price, and anticipate their clicks to provide continuity.
Gamified QuizBoards for Lead Generation, Branding and AdvertisingQuizJam
Â
Use gamified quizzes to help build and engage with communities/audience/customers who are passionate about a
particular subject, topic, cause or thing. Whether you wish to increase sales, create brand awareness or develop social experiences, QuizJam’s QuizBoard can be utilised to meet those goals.
PESO model visual communication planning cards and workflowFrederik Vincx
Â
A visual approach to planning communication campaigns in the increasingly complex media landscape.
Use the PESO model kit (visual magnets) to inspire your communication team across paid, earned, shared, and owned media. Turn the brainstorm results into a visual todo list to efficiently turn your ideas into reality.
Using Social Media to Drive Web TrafficAndrea Tudor
Â
The document discusses using social media, specifically Pinterest and Facebook, to drive web traffic. It provides objectives for using social media like increasing brand awareness and driving website traffic. Metrics for measuring social media success like followers, engagement, and website referrals are outlined. Tips for creating effective Pinterest pins and Facebook posts and ads are provided. Other best practices discussed include tracking social media links in Google Analytics and using social media alongside other marketing efforts.
This document outlines a revitalized internet marketing strategy for a small company with a $75,000 budget. The strategy focuses on search engine optimization to rank product pages highly in Google, establishing a social media presence with 100 likes on Facebook or Twitter, and posting helpful educational videos on YouTube. Progress will be evaluated using Google Analytics and measuring increased website revenue.
AdWords Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. These ads are meant to help users navigate your site.
How to Spot & Create Effective Influencer MarketingCarusele
Â
Influencer marketing is on an upward trajectory with brands dramatically increasing their investments. Yet not all influencer marketing is created equal.
Hear from Jory DesJardins, co-founder and former President of BlogHer and The Virago Group, along with Jim Tobin, founder of Ignite Social Media and Carusele, as they share what they've learned watching influencer marketing change over the last decade as well as sharing tips on how to make sure your 2017 influencer marketing programs are up-to-date and effective.
Click here to listen to the full Audio webinar: https://attendee.gotowebinar.com/recording/2969353578226228737
Additionally, you may access the full webinar transcript here: http://bit.ly/2tRFW6A
Measuring Success: Proving the ROI of Your Marketing EffortsSpendsetter
Â
Measuring success is a huge point of concern for many marketers today. How do you quantify efforts with so many new channels being introduced on mobile devices and social networks? In this webinar presentation, learn how to prove the ROI of your marketing efforts with an advocacy marketing program.
Download the recorded webinar here: http://social.spendsetter.com/webinar-measuring-success-proving-roi-of-marketing-efforts
4 Creative Must-Haves to Pair with Your Media Buying Strategies at DAS, 10/22/14Digiday
Â
Powerful creative management tools allow advertisers to quickly build and manage ads, preview them in different environments, and hand them off to traffickers. Dynamic creative tools support programmatic media buys and can be used for both brand awareness and direct response campaigns. HTML5 and in-app creative tools let advertisers build ads for mobile targeting that utilize device form factors and locations. In-stream video tools enable interactive video ads and serving the right video to audiences.
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...Distilled
Â
As investment in social video continues to grow, how can we be sure we're using those budgets as effectively as possible? How do we know that we're engaging our audience in a meaningful way? The video view count alone is deceptive! Craig will share examples of how the very best in video marketing go beyond views in effective KPI setting, benchmarking, measurement and optimization.
Digiday Video Advertising Summit | Direct AgentsDigiday
Â
The document discusses strategies for effective use of video marketing. It notes that consumers now spend significant time watching online videos and videos are shared widely on social media. Data shows that video improves brand awareness and is more likely to drive product purchases. The document then outlines best practices for harnessing audiences through behavioral targeting and multi-platform content. It also provides recommendations for crafting effective video stories, including using emotion, visuals/sound, focusing on one main point, creating shared experiences to drive engagement, and building trust.
The document provides steps for creating and promoting a viral video campaign:
1) Determine specific, measurable goals for the campaign linked to business needs and within the budget.
2) Create a video that evokes emotion, causes controversy, or features an engaging genre tailored to the target audience.
3) Develop a seeding strategy to place the video in front of influencers and the target audience through social media sharing, blogs, communities and other networks.
4) Track key metrics like views, mentions, and traffic to evaluate whether the campaign is achieving its goals and make adjustments if needed.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Â
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales đź’˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đź“Š
This document proposes a strategy for companies to empower customers to become micro-influencers by incentivizing them to create and share authentic content about products through social media. It notes current challenges with influencer marketing like lack of measurable ROI. The strategy would turn customers into micro-influencers by having them create video reviews and other shoppable content to promote products with affiliate links. This would give customers commissions and provide brands new social reach, word-of-mouth marketing, and measurable sales.
Presentation from Social Media Masters 2011: What metrics matter in measuring success? How do you track them efficiently (and inexpensively)? And what do you so with the numbers once you have them? This presentation focuses on gaining greater insight into the performance metrics that matter, and direct you toward strategies that help to continually evaluate and optimize the results of social media marketing.
Winning with Video: Proven Marketing Strategiespersuebusiness
Â
Video marketing is crucial for contemporary businesses operating within the highly competitive digital landscape. By integrating captivating video content, companies can effectively capture the attention of potential customers, which is essential in a world where visual media dominates consumer interaction.
Brand Awareness and Digital Marketing: Videos increase brand visibility across digital channels, making it essential in content marketing strategies. Engaging video content can quickly communicate a brand's identity and values, connecting emotionally with viewers and increasing brand recall.
Customer Engagement and Social Media Marketing: Video marketing can foster greater interaction and engagement with audiences by leveraging social media platforms. Platforms like YouTube, Instagram, and Facebook allow for sharing and commenting, which enhances community building around a brand.
Lead Generation and Conversion Optimization: Video content can drive conversions by showcasing product benefits through explainer videos and product demos. These videos help clarify product use and effectiveness, persuade potential customers, and lead to direct sales actions.
Video SEO and YouTube Marketing: Optimizing video content for search engines, or video SEO, is crucial for visibility. Proper tagging, descriptions, and engaging thumbnails can help videos rank higher on YouTube and Google searches, increasing organic traffic.
Visual Storytelling and Marketing Trends: Incorporating storytelling into video content makes it more relatable and memorable. This approach aligns with current marketing trends, which focus on authenticity and emotional connection, key factors in building trust with audiences.
Video Production and Platform Optimization: Quality video production is pivotal; however, understanding platform-specific requirements such as video length, format, and features (like auto-play on some social media) ensures the content is optimized for performance on each digital platform.
Boost Your Marketing Performance Using Video Editing.pptxMotion Edits
Â
A company’s video editing services and content must be of the greatest possible quality to attract prospective clients. To meet the ever-increasing need for an online presence, businesses must place a greater emphasis on social media interaction and video marketing.
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
Â
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
Get Social with Video August 25 Doug lehmanDoug Lehman
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How to use Social Video to Engage your customers, fans and audience. Social Media and video promotions with branding advocate Doug Lehman. August 25, 2012 Presentation with the Get Social with Me Team
This document summarizes Brand New Media's services around helping brands become broadcasters by owning and distributing branded video content. It discusses how 79% of marketers are shifting to branded content and the opportunity for brands to build relationships and drive transactions. Brand New Media provides end-to-end digital marketing solutions including its channelPLAY platform, which is a video distribution and data platform that helps brands monetize content and audiences. The document provides statistics on the power of video and outlines Brand New Media's approach to content creation, audience acquisition, and using data to inform strategy.
IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
For our latest Google Marketing Platform Sydney meetup, we spoke with New Business Manager at Google, Rebecca Robson to get a high level, holistic overview of YouTube.
We looked at the three groups YouTube is made for - Users, Creators and Brands, and shared best practices on how to win on Youtube. Including how to reach the right people, win their attention and finally optimise toward your success metrics.
What we covered:
- Why YouTube
- YouTube Users
- Millennials on YouTube
- Parents on YouTube
- GenX on YouTube
- YouTube growth
- YouTube growth in Australia
- YouTube creators
- YouTube for brands
- How can businesses win on YouTube?
- How to find new customers
- High-intent audiences
- YouTube intent signals
- Improved audience types
- Google Search and YouTube
- Custom intent audiences case studies
- Creative for brands
- YouTube optimisation and measurement
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
Â
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Consistent branding across all platforms can increase revenue by 23% according to Forbes. Crafting memorable visual designs that audiences recognize helps build trust and loyalty, increasing sales. A strong visual identity maximizes long term growth by creating a sense of familiarity and comfort that customers prefer when making purchases.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
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This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
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How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
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Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
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Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Communications Mining Series - Zero to Hero - Session 1DianaGray10
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This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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* Enhancing LLM capabilities with vector search
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van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
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HOW WE DO IT
2. HOW WE DELIVER VIDEO SUCCESS
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and engagement, blending formats to
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Unruly Custom Audiences ™ Unruly Activate™Unruly ShareRank™
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Data source: Unruly Activate and Unruly ShareRank data 2015
Unruly Custom
Audience: [891]
Advertiser Target:
[251,800]
Views Delivered
CUSTOM AUDIENCE UPLIFT
38%
Increased
Favorability
Towards
Brand
73%
Advertiser
Target
Unruly
Custom Audience
Intended to
Purchase
37%
Intended to
Purchase
78%
Advertiser
Target
Unruly
Custom Audience
+92%
+111%
Completed
the Video
73%
Completed
the Video
87%
Advertiser
Target
Unruly
Custom Audience
+19%
Increased
Favorability
Towards
Brand
CASE STUDY: SAMPLE APPAREL BRAND
7. UNRULY DELIVERS VIDEO SUCCESS ON THE OPEN WEB
MAKE YOUR CONTENT DISCOVERABLE
18.0%
views
67.8%
views
YOUTUBE.COM & EMBEDDED
YOUTUBE PLAYER
Source: US – comScore Video Metrix, July 2015, ads and content video views
THE OPEN WEB 14.2%
views FACEBOOK.COM
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FIVE PILLARS OF THE
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Editor's Notes
Emotion is incredibly important in making a connection with your audience. We are able to test individual videos to identify the niche subset of your target audience – or Unruly Custom Audience - to most likely experience an INTENSE emotional reaction, which is what drives the important equity measurements on the right – engagement, purchase intent.
Unruly then uses that information to deliver your ads to these people – using emotional targeting.
If you’re making emotional creative, it makes sense that you’d also use emotional targeting.
Unruly-developed tech including heat mapping to detect fraudulent traffic, unapproved domains detection and automated invalid traffic removal.
3rd party partnerships with MOAT, IAS, and Bright Cloud
Industry Certifications (Tag, DAA, abc)
Our Dedicated Team (led by Safety Officer) who continually advance our knowledge, partnerships, and standards available at brandshield@unrulygroup.com
Flag Button on every 1000th impression appears on ad allowing consumers to report negative experience with ad IRT
All of our ad formats are verifiable and brand safe. We sit on the IAB boards for Video and for Brand Safety and have our own Brand Safety Officer who enforces the industry’s highest standards across our partnerships and campaigns.
We lead the industry in viewability minimums at 80% and offer CPCV pricing across all of our products, measuring a “completed view” at :30.
For more info: https://unruly.co/unruly-shield-safety/
Unruly has long-standing partnerships with Integral Ad Science and Brightcloud Threat Intelligence to validate the quality of our publisher traffic and detect breaches of Unruly's Publisher Terms & Conditions and Network Policies.