This report summarizes the strengths, weaknesses, opportunities, and threats facing Real Groovy, a New Zealand music retailer with four stores. Real Groovy has a good reputation and loyal customer base through loyalty programs. However, it faces threats from larger competitors like JB Hi-Fi and The Warehouse that offer a greater variety of products. Changing technology like digital music sales and piracy also threaten Real Groovy's business model. The report recommends Real Groovy expand its stores, offer more products, and adapt to digital music sales to address these challenges.