Real Groovy is a New Zealand music retailer with four store locations. It has experienced a decrease in CD sales due to increased digital music downloading and new music technology. To combat this, Real Groovy sells hard to find CDs and vinyl records, band merchandise, concert tickets, books, and DVDs. It also offers online sales and a customer rewards program. The document recommends Real Groovy focus on its unique inventory and consider expanding its store locations to other parts of the country.
