Real Groovy is a store that sells secondhand and new CDs and DVDs, with over 14,000 secondhand titles and 28,000 new titles across genres. However, digital downloading has increased sales of physical formats like CDs. To improve sales, Real Groovy needs to address how the digital era and cheaper prices at competitors like Warehouse are challenging their business model.

1. Real Groovy Sheethal Padakanti 4954696

5. We have 14000 secondhand collection and huge range of DVD collection. More than 28000 new titles across new genres of music .

6. (Suppose your house gets broken into and your CD collection has been stolen. Real groovy replaces your collection )

9. Arrival of new and challenging era.

10. Battle over the digital downloading

11. Instead of buying physical format of CDs, young community is now choosing internet to buy music

12. Warehouse sells the latest CDs for cheap price whereas Real groovy stocks old and new album. JB hi FI sells CDs, DVDs and games but it doesn’t have the variety that Real Groovy offers its customers.

13. Hence the sales of Real groovy are dropping down

14. Digital downloading has increased by 45% which caused the sales of the physical format album drop down by 9.5%in US.

23. These are some of the suggestion for Real Groovy to improve in their business sales.

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