The company was started by four founders to create trading platforms for the Indian financial market using best technology. Their platform Atlas is a fully automated event-driven system that supports medium and low frequency trading across multiple exchanges and instruments. It includes over 100 technical indicators and genetic/brute force optimization. Customers can create, backtest, and deploy trading strategies to generate profits. The company offers the strategy creation module, backtesting/deployment module, and bundled strategies with training and support. Future plans include more indicators, an algorithm editor, smart order routing, and risk management.