The document outlines three main issues facing Real Groovy, a music company with four stores in New Zealand: 1) advancements in technology that enable illegal downloading and copying of music, 2) competition from dominant companies that can sell products more cheaply, and 3) the company's limited locations, which are losing them customers nationally and internationally, especially in rural areas. It recommends that Real Groovy advertise legal downloading sites, focus on excelling in one area before expanding further, and open new stores in other countries or locations in New Zealand.