Real Estate and Digital Media Lecture - Nate Nichols v1
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January 7, 2013 - Real Estate and Digital Media Lecture Discussing high level Website Design, SEO and Social Media Strategy Philadelphia, PA Video on slide two: Social Media Revolution 2013, Link: http://youtu.be/QUCfFcchw1w www.Apocketfulofchange.com www.TealOrbit.com www.Createawebsitehq.com
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Real Estate and Digital Media Lecture - Nate Nichols v1
- 1. New Year. New Strategy. New Level of Success. Real Estate and Digital Media
- 3. Who is Nate Nichols? Designer – Art School ● Website Design Social Media Marketer ● Keys to the Estate ● Stephanie Churchill ● Hyundai Veloster President of Digital Strategy ● Teal Orbit
- 4. Topics of Discussion 1. Websites ○ User Experience ○ Design 2. Search Engine Optimization ○ What is SEO? ○ SEO Tips & Tricks ○ Content Marketing – Blog 3. Social Media ○ Facebook ○ Twitter ○ LinkedIN 1. Good vs Bad Practices 2. Content 3. Crm tools 4. Using images
- 5. Your Website Understanding the value of Website design and Functionality
- 6. Importance of a Website 1. Brand recognition ○ Cohesive brand identity – Universal brand aesthetic ○ Establishing credibility – Bios and Profiles, etc. 2. 24/7 Open houses ○ Images ○ Video 3. Accessibility ○ Seller sourcing – Buyers can source Sellers in seconds.
- 7. Website – Tips & Tricks 1. Design Aesthetics ○ Understanding Pixels ■ Low Res vs High Res ○ Understanding DPIs and Resolution ■ Photos MUST with a camera outputting: 300 dpi and UP for best quality. Note: Images resolution must be lowered prior to being uploaded to the internet for highest load time.
- 8. Website – Tips & Tricks 2. Design Functionalities ○ What do Buyers want to see on a website? ○ How do they browse for Homes on the internet today?
- 9. Search Engine Optimization Defining SEO, it’s importance in Real Estate and site optimization
- 10. What is SEO? 1. Keyword 2. Site Architecture optimization ○ Understand your site’ ○ Maximize your site s keyword hierarchy with keywords and layout searched by Buyers ○ Optimizing accordingly.
- 11. Keyword Optimization What are Buyers Searching? ○ Real estate Company ○ Agent’s name ○ Price - $250,000, luxury, etc. ○ Location – Northern Liberties, Philadelphia ■ Consider shortcut words: Philly, NoLibs ■ Zip codes ○ Number of Bedrooms ○ Style of Home ■ E.g. Condo, Ranch, Townhouse, etc.
- 12. Site Architecture Optimizing your website’s Architecture
- 13. Social Media Understanding the various channels, tools & best practices
- 14. Social Media - Channels 1. LinkedIN 2. Facebook 3. Twitter
- 15. Social Media - Tools 1. CRM - Customer Relationship management ○ Hootsuite 2. Google Analytics ○ KPIs - Key Performance indicators 3. Google Drive ○ Cloud data entry
- 16. Social Media - Tips & Tricks 1. LinkedIN ○ Becoming the expert ■ Groups ■ Content Marketing 2. Facebook ○ Becoming the expert ■ Images ■ Groups ■ Content Marketing 3. Twitter ○ Images ○ Content marketing
- 17. So, What Now...?
- 20. Teal Orbit www.TealOrbit.com Create A Website HQ www.createawebsitehq.com Contact Info (e) Nate.Nichols@tealorbit.com (c) 203.807.4077 @thenichols