The document describes a real estate company called "We Buy Properties" that purchases distressed or underperforming properties from owners. Key points: - They pay the typical market value for properties that are distressed or difficult to sell, taking ownership and any associated debt. - Benefits to property owners include getting a higher price than selling on the open market, avoiding broker fees, and faster closing without going through a bank. - The company targets property owners looking to unload distressed assets that may be losing money or difficult to sell traditionally.

1. Real Estate Cold Calling Scripts for Sellers

2. PRODUCT
We Buy Properties
FEATURES
• We buy real estate that is distressed in some
way
• We will take the property of the owner’s hands
and pay the typical market value
• We can either raise money for the purchase or
take over the owner's debt
• We can also finance over time creating an
income stream
DIFFERENTIATION
• With us, you will get a higher purchase price than
selling on the open market
• With us, you will not have to pay a broker fee
• Quicker to close because not going through a bank

3. • We buy real estate that is distressed in some
way
• We will take the property of the owner’s hands
and pay the typical market value
• We can either raise money for the purchase or
take over the owner's debt
• We can also finance over time creating an
income stream
PRODUCT
We Buy Properties
FEATURES
DIFFERENTIATION
TARGET
PROPERTY OWNERS IMPROVEMENTS
• Get distressed properties off their hands and
out of their books
• Decrease the headache and financial losses
with underperforming properties
• Get the most value from the sale of
underperforming properties
• Turn properties that are losing money into
positive cashflow
• Decrease the time it takes to sell properties
• Improve their debt to income
• Make something work better
• Make something easier
• Decrease the time it takes to
do something
• Increase revenue or income
• Decrease costs or expenses
• Improve product quality
• Decrease the risk of
something bad happening
• Improve visibility or access to
information
VALUE
• With us, you will get a higher purchase price than
selling on the open market
• With us, you will not have to pay a broker fee
• Quicker to close because not going through a bank

4. PRODUCT
We Buy Properties
IMPROVEMENTS
TARGET
PROPERTY OWNERS CHALLENGES/CONCERNS
• Distressed properties can be difficult to sell
• Underperforming properties can be a strain on
profitability
• Can be difficult to get a good price for
distressed properties
• Many properties can have zero or negative
cash flow
• It can take a lot of time to sell distressed
properties
• Floating rates can bring properties underwater
with rising interest rates
• What is the opposite of the
improvement?
• What problem goes away with
the improvement?
• What problem starts to
happen if this improvement is
not provided?
VALUE PAIN
• Get distressed properties off their hands and
out of their books
• Decrease the headache and financial losses
with underperforming properties
• Get the most value from the sale of
underperforming properties
• Turn properties that are losing money into
positive cashflow
• Decrease the time it takes to sell properties
• Improve their debt to income

5. PRODUCT
We Buy Properties
CHALLENGES/CONCERNS
TARGET
PROPERTY OWNERS PAIN QUESTIONS
• How much of a priority is it to sell
underperforming properties?
• Do you have any properties that are
negatively impacting profitability?
• How concerned are you about losing money
when selling any distressed properties?
• How important is it to quickly sell any of your
properties?
• How concerned are you about how rising
rates is impacting your cash flow?
• What question could we ask to
see if the prospect has each
challenge or concern?
• For each pain point the
product fixes is a question
that could be asked.
VALUE PAIN QUESTIONS
• Distressed properties can be difficult to sell
• Underperforming properties can be a strain on
profitability
• Can be difficult to get a good price for distressed
properties
• Many properties can have zero or negative cash flow
• It can take a lot of time to sell distressed properties
• Floating rates can bring properties underwater with
rising interest rates

6. PRODUCT
We Buy Properties
TARGET
PROPERTY OWNERS CURRENT STATE QUESTIONS
• How much vacancy do you have in the
property?
• Do you have distressed or
underperforming properties? How many?
• Are you looking to sell any of your
properties?
• Do you have any properties on the
market?
• Do you have any properties with floating
rates?
• Currently have what you sell?
• Current vendor/provider
• Current systems and
processes
• People in the organization
• Current contracts and
expiration dates
• Size details – number of sites,
people, systems, etc.
• Current performance/stats
(technical, marketing,
financial, etc.)
• Last time evaluated other
options
VALUE PAIN QUESTIONS

7. PRODUCT
We Buy Properties
TARGET
PROPERTY OWNERS CUSTOMER EXAMPLE
• We worked with an owner of retail strip
center.
• They had an empty unit that was not
able to be rented and accruing losses.
• We were able to help with by purchasing
that unit in a cash transaction.
• This not only helped them to easily and
quickly get an underperforming property
off of their books, but we actually
provided them with a price that was
above market value.
• Who have we helped that is
similar to the target buyer?
• What problem did they have?
• What did we sell to solve that
problem?
• What are two improvements
we helped to influence?
VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE

8. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks

9. Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE

10. VALUE
POINTS
PAIN POINTS
CURRENT
STATE
PRODUCT
PAIN
QUESTIONS
DISCOVERY
OPEN
CLOSE
CURRENT
STATE
PAIN POINTS
PRODUCT
CUSTOMER
EXAMPLE
First Appointment Script

11. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS

12. Voicemail Messages
Voicemail #1 Voicemail #2 Voicemail #3 Voicemail #4
VALUE
POINTS
PAIN POINTS
CUSTOMER
EXAMPLE
PRODUCT

18. www.salesscripter.com