READ is a startup that aims to provide student loan refinancing and financial wellness solutions. It has identified a $175 billion market opportunity among the 44 million US borrowers with $1.5 trillion in student debt. READ will offer affordable and flexible refinancing terms, as well as budgeting tools and financial education, to help borrowers better manage their loans and save for emergencies and retirement. The company plans to raise $5 million to launch its first fund in 2020 and refinance $450 million in loans, with a goal of becoming a unicorn business within 5 years.

1. information deck

2. Business Overview
Millennials’ Future
Comprehensive Solution
Financial & psychological challenges
forward-looking risk assessment 04
03
02
Security & Savings
01
05

3. Team
Alberto
CEO
Oliver
Strategist
Mike
CTO
Adam
CMO
Jim
Lead Analyst
Raja
Lead Developer
Randy
Advisor
Ganna
Advisor
Reto
Advisor

4. Market Opportunity
Opportunity
READ has conducted studies and has determined
an addressable target audience of $5.6 million
borrowers, corresponding to a market size of $175
billion in student debts.
Overview
44 million borrowers with 1.5 trillion in
outstanding student debts. 68% are struggling
with the repayment terms and 11% of borrowers
default on their student loans. 50% of borrowers
are stressed out and because of this 40% delay or
don’t save for retirement. 50% of Millennials
have no or less than 3 months of emergency
funds available.

5. Holistic Solution
READ Refinancing Model
 Affordable: disposable income-driven repayment plan
 Flexible & Fair: terms & pricing
 Secured: pooled insurance, no accruing interest, no penalties
 Forward-looking: risk, emergency fund, long-term savings
READy Interface
 Budget Discipline: incentives based on behavioral science
 Self-evaluation: big-five, work & finance related
 Tangible Knowledge: work & finance related

6. Business Model
 we structure our solution as a regulated
investment fund
 we charge a management fee on the AUM and
a carry over and above a set hurdle rate
 we build distribution channels through
partnerships with financial institutions
 we focus on B2B partnerships with large
employers to reduce our cost of acquisition
 we focus on our core capabilities and
outsource satellite activities to best in class
service providers

7. Service Providers
 Legal Counsel: DLA Piper
 Corporate Service Provider:
Trident Trust
 Higher Education Consultant: JH
Education
 Platform Provider: KNIME
 Software Development Firm:
Canned Soul Productions

8. Federal Loan
Servicers
90%
Private Loan
Providers
10%
Income Share
Providers
~ 1000 contracts
SAVINGS
INSURANCE
EQUITY DEBT
READ
Competition

9. Barriers to Entry
GOVERNMENT MONOPOLY
90% of student loans
are federal.
PRICING TRAP
99% of financial institutions
use interest rates and credit
scores to price their products

10. Year 1 Year 2 Year 3 Year 4 Year 5
Total Income 1.530.405 5.298.769 9.782.912 14.267.291 18.751.902
Total Operating Cost 3.485.300 4.393.625 5.892.200 6.300.000 7.200.000
EBITDA -1.954.895 905.144 3.890.712 7.967.291 11.551.902
Financial Overview
 Private Funding Round : $100k
 Break-even: 12’500 borrowers
 EBITDA margin Y5: 70%

11. Use of proceeds & timelines post raise
Setup & Licensing
10%
Model
Development
19%
Product
Development
12%Staffing
24%
Marketing
17%
Reserve
13%
SG&A
5%
Month 1 - 6:
 team building
 MVP building & testing
 application of licenses
 B2C & B2B marketing
Month 7 - 12:
 building user interface
 B2B partnerships
Month 12 onwards:
 launch of fund
 on-boarding customers

12. We seek to raise up to $5 million in equity capital
for up to 25% of the business to finance a period of 12
– 18 months to setup READ, finalize the READ model
and product development and bring our solution to
the market, launching our first fund in 2020 with a
target AUM size of $450 million.
Our ambition is to become a UNICORN business
within 5 years, refinance 1.2 million borrowers, and
exit the business through IPO or acquisition, offering
a potential multiple of over 100x the investment.
The Deal

13. thank you
Get in touch: alberto@readenterprises.org