read a research article by Chang, Luo, Walton, Aguilar, & Bailenson (2019) entitled “Stereotype Threat in Virtual Learning Environments: Effects of Avatar Gender and Sexist Behavior on Women's Math Learning Outcomes.” 1. What research question is being addressed in this study (it may not be stated explicitly, but try to put the basic question into your own words)? 1. What is the hypothesis? 2. What is the first independent variable? 3. What are the levels of the first IV? 4. What is the second independent variable? 5. What are the levels of the second IV? 6. What is the first dependent variable and how was it operationalized? 7. What is the second dependent variable and how was it operationalized? 9. List one quality of the study that indicates that it is an experimental design (vs. non-experimental or quasi-experimental design)? 10. Describe the participants in the study. How many participants are there? Where were the recruited from? Why did they participate? 11. In your own words what was the result of the study? Did they match the hypothesis? 12. What conclusions were drawn about human behavior? Go beyond simply re-stating the results. State the big-picture. 13. What is one possible confound in the study? Please explain your response. c h a p t e r 13 3 Revitalizing a Brand SNAPSHOT Institution: Plaza Home Health Services, a recently established home health agency Location: Georgetown (population 45,857), located in the West North Central region of the United States Characters: Ms. Nancy Edwards, Co-Owner and Nurse Ms. Jennifer Moore, Co-Owner and Nurse (both of Plaza Home Health Services) Context: In this case, two entrepreneurs establish a home health agency and quickly encounter overwhelming success, giving them the opportunity to rethink some hastily made branding decisions. Nancy Edwards and Jennifer Moore, co-owners of Plaza Home Health Services, are celebrating their 1-year anniversary as healthcare entrepre- neurs and, at this juncture, have decided to invest in some much needed identity enhancements for their company. Specifically, the two entrepre- neurs are seeking to elevate the status and stature of Plaza Home Health Services by upgrading its associated brand image, bolstering corporate © Jones & Bartlett Learning, LLC. NOT FOR SALE OR DISTRIBUTION. 7176 © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning, LLC NOT FOR SALE OR DISTRIBUTION © Jones & ...