The document discusses various presentations and papers from the Museums and the Web 2010 conference, focusing on strategies for improving findability of museum collections online and enhancing visitor engagement through technology. It includes case studies on metadata, social media, mobile applications, and collaborative platforms in the museum sector. The document aims to highlight innovative approaches for museums to reach global audiences while engaging local visitors.

1. reaching a global audience
engaging the local visitor
David Bearman and Jennifer Trant
Archives & Museum Informatics
www.archimuse.com
Museu Picasso, Barcelona
November 22, 2010

2. Museums and the Web
http://www.archimuse.com/mw2010/index.html

3. Museums and the Web
http://www.archimuse.com/mw2010/index.html

4. collections online
Solas, N., Hiding Our Collections in Plain Site: Interface Strategies for "Findability". In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/solas/solas.html

5. collections online
Solas, N., Hiding Our Collections in Plain Site: Interface Strategies for "Findability". In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/solas/solas.html

6. collections online
Dalton, J., Can Structured Metadata Play Nice with Tagging Systems? Parsing New Meanings from Classification-Based Descriptions on Flickr Commons. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/dalton/dalton.html

7. collections online
Dalton, J., Can Structured Metadata Play Nice with Tagging Systems? Parsing New Meanings from Classification-Based Descriptions on Flickr Commons. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/dalton/dalton.html

8. collections online
Dalton, J., Can Structured Metadata Play Nice with Tagging Systems? Parsing New Meanings from Classification-Based Descriptions on Flickr Commons. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/dalton/dalton.html

9. collections online
Dalton, J., Can Structured Metadata Play Nice with Tagging Systems? Parsing New Meanings from Classification-Based Descriptions on Flickr Commons. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/dalton/dalton.html

10. collections online
Morgan, R., How to Manage and Build a Web Collections Search Project in a Museum. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/morgan/morgan.html

11. collections online
Morgan, R., How to Manage and Build a Web Collections Search Project in a Museum. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/morgan/morgan.html

12. collections online
Morgan, R., How to Manage and Build a Web Collections Search Project in a Museum. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/morgan/morgan.html

13. collections online:APIs
http://www.powerhousemuseum.com/dmsblog/index.php/2010/10/18/launch-of-the-powerhouse-museum-collection-api-v1-at-amped/

14. collections online:APIs
http://www.powerhousemuseum.com/dmsblog/index.php/2010/10/18/launch-of-the-powerhouse-museum-collection-api-v1-at-amped/

15. collections online:APIs

16. collections online:APIs

17. collections online:APIs
http://museum-api.pbworks.com/w/page/21933420/Museum%C2%A0APIs

18. collections: multi-channel
Peereboom, M. et al., Van Gogh's Letters: Or How to Make the Results of 15 Years of Research Widely Accessible for Various Audiences and How to Involve Them. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010.
Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/peereboom/peereboom.html

19. collections: multi-channel
Peereboom, M. et al., Van Gogh's Letters: Or How to Make the Results of 15 Years of Research Widely Accessible for Various Audiences and How to Involve Them. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010.
Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/peereboom/peereboom.html

20. collections: multi-channel
Peereboom, M. et al., Van Gogh's Letters: Or How to Make the Results of 15 Years of Research Widely Accessible for Various Audiences and How to Involve Them. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010.
Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/peereboom/peereboom.html

21. collections: multi-channel
Peereboom, M. et al., Van Gogh's Letters: Or How to Make the Results of 15 Years of Research Widely Accessible for Various Audiences and How to Involve Them. In J. Trant and D. Bearman (eds).
Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010.
Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/peereboom/peereboom.html

22. social: multi-channel

23. social: multi-channel

24. social: multi-channel

25. social: user contributed
http://beta.peoplescollectionwales.co.uk/Collection/183-a-cardiff-street-through-the-years/p1_1_2

26. social: user contributed
http://beta.peoplescollectionwales.co.uk/Collection/183-a-cardiff-street-through-the-years/p1_1_2

27. social: user contributed
http://www.oldweather.org/

28. social: user contributed
http://www.oldweather.org/

29. social: user contributedBlack, S., et al., Can Twitter Save Bletchley Park?. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/black/black.html
Romeo, F. and N. Waterson, Flickr as Platform: Astronomy Photographer of the Year. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics.
Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/romeo/romeo.html

30. social: user contributedBlack, S., et al., Can Twitter Save Bletchley Park?. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/black/black.html
Romeo, F. and N. Waterson, Flickr as Platform: Astronomy Photographer of the Year. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics.
Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/romeo/romeo.html

31. social: wikis
Looseley, R., and F. Roberto, Museums & Wikis: Two Case Studies. In J. Trant and D. Bearman (eds). Museums and the Web 2009: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/looseley/looseley.html
Baker, T., et al., Collaborative History - Creating (and Fostering) a Wiki Community . In J. Trant and D. Bearman (eds). Museums and the Web 2009: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/baker/baker.html

32. social: wikis
Looseley, R., and F. Roberto, Museums & Wikis: Two Case Studies. In J. Trant and D. Bearman (eds). Museums and the Web 2009: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/looseley/looseley.html
Baker, T., et al., Collaborative History - Creating (and Fostering) a Wiki Community . In J. Trant and D. Bearman (eds). Museums and the Web 2009: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/baker/baker.html

33. wikimedia / wikipedia
http://uk.wikimedia.org/wiki/GLAM-WIKI
http://es.wikipedia.org/wiki/Wikipedia:Portada

34. wikimedia / wikipedia
http://uk.wikimedia.org/wiki/GLAM-WIKI
http://es.wikipedia.org/wiki/Wikipedia:Portada

35. mobileLagoudi, E. and C. Sexton, Old Masters at Your Fingertips: the Journey of Creating a Museum App for the iPhone and iTouch. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/lagoudi/lagoudi.html
Samis, P. and S. Pau, After the Heroism, Collaboration: Organizational Learning and the Mobile Space. In J. Trant and D. Bearman (eds). Museums and the Web 2009: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/samis/samis.html

36. mobileLagoudi, E. and C. Sexton, Old Masters at Your Fingertips: the Journey of Creating a Museum App for the iPhone and iTouch. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/lagoudi/lagoudi.html
Samis, P. and S. Pau, After the Heroism, Collaboration: Organizational Learning and the Mobile Space. In J. Trant and D. Bearman (eds). Museums and the Web 2009: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/samis/samis.html

37. mobile: augmented reality
http://en.nai.nl/content/703882/3d_architecture_app
Lemmens, P., Connecting the Collection: From Physical Archives to Augmented Reality in the Netherlands Architecture Institute. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/lemmens/lemmens.html

38. mobile: augmented reality
http://en.nai.nl/content/703882/3d_architecture_app
Lemmens, P., Connecting the Collection: From Physical Archives to Augmented Reality in the Netherlands Architecture Institute. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/lemmens/lemmens.html

39. mobile: augmented reality

40. mobile: augmented reality

41. mobile: games
http://plug-futur-en-seine.it-sudparis.eu/en/
Goodlander, G., Fictional Press Releases and Fake Artifacts: How the Smithsonian American Art Museum is Letting Game Players Redefine the Rules. In J. Trant and D. Bearman (eds). Museums and the Web
2009: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/goodlander/goodlander.html
http://pheon.org/

42. mobile: games
http://plug-futur-en-seine.it-sudparis.eu/en/
Goodlander, G., Fictional Press Releases and Fake Artifacts: How the Smithsonian American Art Museum is Letting Game Players Redefine the Rules. In J. Trant and D. Bearman (eds). Museums and the Web
2009: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/goodlander/goodlander.html
http://pheon.org/

43. mobile: games
http://plug-futur-en-seine.it-sudparis.eu/en/
Goodlander, G., Fictional Press Releases and Fake Artifacts: How the Smithsonian American Art Museum is Letting Game Players Redefine the Rules. In J. Trant and D. Bearman (eds). Museums and the Web
2009: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2009. Consulted November 21, 2010. http://www.archimuse.com/mw2009/papers/goodlander/goodlander.html
http://pheon.org/

44. strategy: personalize
Dicker, E., The Impact of Blogs and Other Social Media on the Life of a Curator. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/dicker/dicker.html

45. strategy: personalize

46. strategy: personalize

47. strategy: collaborate
Mann, S. and K. Russell, Protecting Treasures: Engaging Communities and recreating narratives. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/mann/mann.html

48. strategy: collaborate
Mann, S. and K. Russell, Protecting Treasures: Engaging Communities and recreating narratives. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/mann/mann.html

49. strategy: collaborate
Stein, R., et al., ArtBabble: A Year's Worth of Lessons Learned and Thoughts about Collaborative Content Platforms. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/stein/stein.html

50. strategy: collaborate
Stein, R., et al., ArtBabble: A Year's Worth of Lessons Learned and Thoughts about Collaborative Content Platforms. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/stein/stein.html

51. strategy: open source

52. strategy: open source

53. strategy: open source

54. strategy: open source

55. strategy: open source

56. strategy: metrics
Chan, S., Spreadable Collections: Measuring the Usefulness of Collection Data. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/chan/chan.html

57. strategy: metrics
Chan, S., Spreadable Collections: Measuring the Usefulness of Collection Data. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/chan/chan.html

58. strategy: metrics
Chan, S., Spreadable Collections: Measuring the Usefulness of Collection Data. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/chan/chan.html

59. strategy: metrics
Chan, S., Spreadable Collections: Measuring the Usefulness of Collection Data. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings.
Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted November 21, 2010. http://www.archimuse.com/mw2010/papers/chan/chan.html

60. strategy: tools build our community
e.g. conference.archimuse.com

61. strategy: tools build our community
e.g. conference.archimuse.com

62. strategy: tools build our community
e.g. conference.archimuse.com

63. strategy: tools build our community
e.g. conference.archimuse.com

64. thanks!
today’s sites at
http://www.delicious.com/jtrant/ami-bcn1011