The document summarizes the brand story and philosophy of Daze Dayz, a surf and swimwear brand founded in 2015 focusing on beach lifestyle and ocean culture. The brand was created by a fashion designer with over 10 years of experience who traveled the world and was inspired by different coastal cultures. Daze Dayz aims to represent the spirit of adventure and appreciation for nature through their designs and collaborations with influencers sharing their lifestyle values.

1. DAZE DAYZ

2. BRAND STORY
In March of 2015, a surfer and fashion designer HAENG YOU
established a surfwear and swimwear brand with a focus on
beach lifestyle and ocean loving culture.
While working as a fashion designer for over 10 years,
Haeng traveled to oceans and coastlines around the world.
DAZE DAYZ represents a culmination of all of the culture that
she has encountered and absorbed through her journey.
Since its launch, DAZE DAYZ quickly become recognized as a
beach lifestyle and marine culture swimwear brand and has
attracted attention from the fashion media and celebrities.
DAZE DAYZ apparel is currently available at department stores,
online select-shops and multi-shops, and surf shops.
DAZE DAYZ consists of the spirit of an adventurer or traveler
who finds a way of life through voyage and escapade and
learns to appreciate life and the beauty of nature. Our
philosophy is to pursue the harmony of healthy body and
healthy soul.
By offering the witty style of DAZE DAYZ, we hope to bring
our beloved themes, "summer, sea, surf, travel"
closer to your everyday lives so that you won't have to resort
to merely an occasional escape.

3. PHILOSOPHY
CORE VALUES
ADVENTURE
HEALTY BODY & SPIRIT
FUN
MISSION
Our goal is to become a leading global brand representing
the ocean loving culture. Beyond our swimwear, we plan to
offer our style of beach life. DAZE DAYZ will evolve beyond
fashion and culture. We will involve key influencers to share
our values and lifestyle and advance to a brand that
inspires many.

4. PHILOSOPHY
VISION
We will constantly create and develop new stories
and themes in order to persistently present fresh
designs.
We strive to maintain competitiveness in the retail
market by producing designs that maintain the
highest standards of both style and functionality.
In addition, through collaborating with key
influencers that share our lifestyle values, we will
continue to construct various cultural contents.

5. SLOGAN
“ STAY SALTY “
The slogan of the new collection's campaign is
“STAY SALTY”.
STAY SALTY represents sun-kissed beaches of salt
laden winds, gentle waves, and carefree beach
crowd and healthy lifestyle, free from inhibitions or
stress.

6. COLLECTION
MONOCHROME RETRO
TROPICAL ISLAND
The monochrome retro style reflects the unique flair,
silhouette and graphic pattern inspired by the retro
fashion from each of the 60s, 70s, 80s and 90s era.
It also incorporates the tropical summer's image and
its crisp colors.

7. THEME 1 : MONOCHROME RETRO
- Stripes and dot patterns inspired by the 60s fashion
- Black & White Contrast and Color Blocking
- High-waist, high leg, and crop top silhouette of retro mood

8. THEME 2 : TROPICAL ISLAND
- Expressing vivid colors and images of tropical island's beautiful sea, waves,
sunset, and palm trees by way of digital printing
- Bohemian surfer look by blending of the 70's Navajo and Aztec patterns

9. LOOK

30. CONTACT
DAZEDAYZ.DZ@GMAIL .COM
DAZEDAYZ.COM