This document summarizes Andy Wilson's presentation on how to build successful legal products. It discusses existing legal tech companies that have raised significant funding by creating products that make lawyers' work better, faster and cheaper. Wilson provides tips on how to generate new product ideas, such as immersing yourself in lawyer workflows, removing friction from existing tasks, and plotting ideas on a grid based on potential impact and lawyer adoption rates. One example idea presented is an automated lie detection app for depositions. The document encourages attendees to start observing lawyers and thinking of ways to reduce the steps they already take today to develop new legal products.

1. ReInvent Law NYC 2014
How to Build a Product in the Legal Industry that Lawyers Will Actually Buy
Andy Wilson
Co-founder of Logikcull.com

2. J %
=
Disruption = Opportunity

4. $6M
CLIO
A better way to manage your law firm.
$7.8M
JUDICATA
A better way to search for case-law
without using simple keywords.
$1.6M
UPCOUNSEL
An easier way for lawyers to market
themselves and get more business.
Funding totals from Crunchbase.com

5. BETTER
FASTER
CHEAPER

6. “Convenience on the internet is
basically achieved by two things:
speed, and cognitive ease.”
Ev Williams
Co-founder of Twitter

7. ?
BUTcan you find
HOW
Where
ideas for products?

8. *
U
Tip: don’t think, yet

9. Klient Kittens
If you think first, you’ll end up
with this.
DROPOFF LOCATION
@
333 Wonder View Avenue
2
SEC
1
Alley
SET DROPOFF LOCATION
RIGHT MEOW!
10
Tabby
15
Litter
Siamese
Klient Kittens
®
Uber for lawyers who want to give their loveable clients, loveable kittens.
“The next billion dollar idea? Perhaps.Who doesn’t love a kitten?”
- LawCrunch

10. 3
IDEAS

11. 1
IMMERSE & OBSERVE

12. 2
REMOVE FRICTION

13. 2
You want to be this
vs
You DO NOT want to be
this

14. 3
PLOT IT

15. ALL
OF THE TIME
MOST
OF THE TIME
UpCounsel
3
truDepo?
!
!
Judicata
MOST
OF THE LAWYERS
ALL
OF THE LAWYERS
Clio
SOME
OF THE TIME
VERY LITTLE
OF THE TIME
Klient Kittens
FEW
OF THE LAWYERS
SOME
OF THE LAWYERS

16. ?
truDepo
If you observe first, think second,
you may end up with this.
“I swear ya honor. I was taking care of my
sick grandma. I’d never rob a bank. Neva
eva. Swear.”
99.78% Lying
Fact
Al Cappone was at the Brooklyn Bank on April
1, 1931 at 2:34 AM EST along with the Brooklyn
Rippers...
Watch surveillance video
9
Map location @
Recording...5 min 23 sec
R
truDepo
®
Automated lie detection for depositions
“I’d be lying if this wasn’t the must-have app for every lawyer in the country. And it would know.”
- LawCrunch

17. Finding a good idea for a
legal product is as simple
as identifying...
FEWERYOU ALREADY
STEPS
TO DO WHAT
DO TODAY

18. There’s never been a better time
to start a tech company, so...
START MEOW