The document discusses strategies for improving real estate agent productivity, including developing a business plan, marketing plan, and time management plan. An agent's business plan should answer questions about financial goals and priorities. Marketing plans can range from limited-budget options using business cards and open houses, to larger-scale monthly mailings. Analyzing marketing activities through an income funnel spreadsheet allows agents to quantify prospects and transactions from each activity. Effective time management requires action plans, task lists, and dedicated scheduling.