Catch the RDFA/SEO Wave with Structured Data
•Download as PPTX, PDF•
0 likes•359 views
Chronology of events leading up to inevitable adoption of schema.org and in some form, the semantic web
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (19)
Similar to Catch the RDFA/SEO Wave with Structured Data
Similar to Catch the RDFA/SEO Wave with Structured Data (20)
Recently uploaded
Recently uploaded (20)
Catch the RDFA/SEO Wave with Structured Data
- 1. The RDFA/SEO WAVE How to catch it & why Email: bstarr@Ontologica.us Twitter: @BarbaraStarr
- 2. The Schema.org/SEO WAVE How to catch it & why Email: bstarr@Ontologica.us Twitter: @BarbaraStarr
- 3. About me • Decadesworking with Semantic Technologies in finance, government, insurance and more • Currently – Major Online Retailer • SD Semweb organizer, assistant SF organizer, etc • Added goodrelationsrdfa onto some 900,000 item pages – Looking at all kinds of backlinks from many e-tailers sites certainly demonstrated the necessity for structured data within web pages or a “less gameable” search solution.
- 4. What I am going to talk about • The Wave • How to catch it • Why • The catch? • Demo
- 5. Some basic definitions • RDFa - RDF in attributes • Rich snippets, embedded structured data on html pages • Typically used initially by the search engines to enhance displays in SERPs • Rich Snippets yield increase in CTR (Click Through Rate) • Initial claim – no change in search rankings
- 6. The WAVE
- 7. The Wave • Yahoo • Google • Facebook • Many others, but focus on SEO
- 8. Adoption/Usage • First used by Yahoo, Searchmonkey, Feb 2008 • Full RDFa support • Products • News • Events • Video • Documents • Local
- 9. The Demise of Searchmonkey Continued Support for RDFA snippets
- 10. Adoption/Usage - GOOGLE • Rich snippets introduced May 12, 2009 – Reviews – People – Events – Businesses and organizations – Reviews – Recipes – Breadcrumbs – Local Search – Video – Images – Products http://rdf.data-vocabulary.org/#
- 11. Rich Snippets MAY 12, 2009 • Google now supports Rich snippets for – People – Events – Businesses and organizations – Reviews – Recipes – Products – Breadcrumbs – Local Search http://rdf.data-vocabulary.org/#
- 14. RDFa for videos September 2009
- 15. October 26, 2009
- 16. Events Mar 12, 2010
- 17. Recipes April 13, 2010 17
- 18. FacebookOpengraph protocol based on RFDa April 20, 2010 Enables “semantic Profiling” of users
- 19. April 26, 2010
- 20. Sept 2, 2010
- 21. Sept 22, 2010
- 22. Products – Nov 2, 2010 Included support for goodrelations vocabulary
- 23. Peter Mika’s blog – Yahoo Analysis Results prior to goodrelations announcement by google
- 24. LOD Cloud Evolution The wave of growth has been remarkable Source maintained by: Richard Cygniak and AnjaJentsch. http://lod-cloud.net
- 25. Mar 2008
- 26. March 5 - 2009
- 27. LOD cloud – Sept 22 2010 latest LOD cloud
- 28. How to catch the wave
- 29. How to catch the wave • Add rdfa to your website • Either directly or using tools – Great goodrelations support for rich snippet generation – Wordpress plug ins and other tools available – Drupal support – Others
- 30. Why – Benefits
- 31. Benefits • Increase in CTR • Visibility in search engine verticals – Local search – Shopping • Definite ranking increase for verified, validated data (e.g within product search) • Visibility in other engines/apps consuming RDFa • Mobile usage – massive market • Strong need for structured markup » Combat spam » Make information more findable » Read more an schema.org » …
- 32. Increase in CTR • Yahoo performed a study that showed > 15% increase in CTR on some sites as a result of using Rich snippets
- 33. Search Engine verticals • Additional rewards for encoding rich snippets on your site. • Search verticals leveraging consumption of structured data • Products, recipes, places ..
- 34. Visibility in local Search
- 35. Visibility in new products consuming RDFA
- 37. The Catch?
- 38. So what is the catch or is there one? • Adoption June 2, 2011 JUST IN TIME FOR SEMTECH 2011? • Ease of use • Standardized vocabularies • Complex nesting of divs and spans • There is a need for standardized vocabularies, so how can we now best leverage microdata and Schema.org?
- 39. RDFA VALIDATORS AND TESTERS • RDFA official site:http://check.rdfa.info/ • Sindice Inspector: http://inspector.sindice.com/ • Yahoo Objectfinder: http://developer.search.yahoo.com/help/objectfinder • Google rich snippets tester: http://www.google.com/webmasters/tools/richsnippets • New tool in Gruff – Demo to follow
- 40. DEMO How to use allegrograph visualization to ensure your RDFa is correct Barbara Starr Email: bstarr@Ontologica.us Twitter: @BarbaraStarr
- 41. July 16, 2010