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RBLI Social Media Training Day
The document outlines an agenda for an RBLI social media meeting. It includes recapping a brand workshop, discussing objectives for RBLI and Workplace Solutions, reviewing various social media tools like Google Reader, Twitter, LinkedIn and Facebook, and establishing an individual plans and team strategy for social media use. The goal is to generate business, develop opportunities, produce content, increase followers, raise brand awareness, and maintain a professional online presence through social media.
RBLI Social Media Training Day
- 1. RBLI S OCIALM EDIA 2 ND N OVEMBER 2011
- 2. A GENDA Brand workshop recap Ideal client / Brand Wording/ Communication Your objectives today Workplace Solutions objectives Social Media Revolution video Tools Google Reader Twitter LinkedIn Facebook Youtube Slideshare Blogging Team Strategy and how it’s going to work Individual Plans/Objectives
- 3. B RAND WORKSHOP R ECAP I DEAL C LIENT Manufacturing, Construction, Transport, Engineering London, Surrey, Sussex, Kent based H&S manager, General manager, MD, HR, Ops 100-400 employees director Health and safety Recent regulations shift patterns
- 4. B RAND WORKSHOP R ECAP A BOVE THE L INE W ORDING
- 5. B RAND WORKSHOP R ECAP C OMMUNICATION Google Analytics - Regular reporting Social Media - Measure regional - Guest blogs targeting Membership - Networking - Relationship Login Building - After sales benefit Hard Copy E-mailer Literature - Market aligned Website -Brochures - Every 6/8 weeks - Case studies - Online PDF
- 6. Y OUR OBJECTIVES TODAY Generate business relationships Develop business opportunities Produce great content Increase followers/audience Encourage sharing amongst followers Raise brand awareness Maintain professionalism online
- 7. W ORKPLACE SOLUTION O BJECTIVES LinkedIn - Relationships Slideshare - Sales Google - Training courses Reader - Client service - Content - Knowledge - Sharing Blogging Twitter - User generated Social -Brand awareness - Customer - Conversations engagement Media - Promote Activities - Knowledge
- 8. S OCIAL MEDIA R EVOLUTION
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- 10. TOOLS G OOGLE READER
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- 14. O THER TOOLS Youtube Slideshare Blogging (various different platforms – blogspot/wordpress)
- 15. T EAM STRATEGY Who’s doing what? Different objectives throughout the team? Integrate actions? Consistent message RBLI Vs Workplace Solutions MEASUREMENT!
- 16. I NDIVIDUAL P LANS /O BJECTIVES One to ones Emma Phil Will Nicole Tammy