My personal profile & career achievements

1. Personal Profile
Mr.Ratapong Punsooc
10/11/2012

2. Who I am …
• Has 1 year experience in IMC
and brand communication roles.
– Management Trainee, Microsoft
Thailand & Singapore, 2008.
• Has 4 years experience in digital
marketing role.
– Strategic Planner, Flexmedia, 2009-
2010.
– Strategic Planning Director,
Flexmedia, 2011.
• Has 1 year experience in
business development role.
– Managing Director, Flexmedia, 2012.
– Digital Business Development,
Freelance, 2012-Present.

3. Some of the brands I worked for

4. Some of my campaign ideas

5. Wacoal Mood
Slot Bar Machine – Facebook App
• Brief
– Wacoal launched a new lingerie line that
can mix & match color and style in a bra.
– Create brand awareness in female
teenagers group.
• Solution
– Created an activity that is linked to
superstitious belief among Thai women by
creating a slot machine that randomly
matches color of each side of a bra and
gives fortune telling result that recommends
lucky color dress of the day
• Result
– More 16,000 active users during 2 month
promote period
– The prime time of the app. is in the morning

6. Neutrogena for Men
Dating Plus Annotation Video - Youtube
• Brief
– TVC was not successful because no one
remembers the presenter
– Give away 200 samplings within 2 days
under very limited budget
• Solution
– Utilized a net idol to recommend the
product to straight men group
– Utilized Video Annotation in Youtube to
create a short fun story that educates
product benefits compared to other
brands
• Result
– All samplings was given away within 20
minutes after launching video annotation
– More than 26,000 UIP. average time 21
minutes/user for viewing 7 clips

7. Coca Restaurant
Coca Land – Game Platform
• Brief
– Coca is considered an expensive brand
by teenagers, so they switched to MK
instead
– Encourage teenagers to try out Coca
• Solution
– Created a game like Farmville that allows
users to grow vegetable, raise poultry and
harvest crop to exchange for coupons that
can redeem for free foods at coca
restaurants
• Result
– More than 24,000 users in 5 months
without any advertising
– More than 80% of users exchange for
coupons in each month
– The game is available in 4 platforms:
Facebook, iPhone, Android & iPad

8. Wrigley 5 Gum
Chew it … Get 100,000 Baht – Campaign site
• Brief
– Increase sales volume in Q2
– Create buzz to get media attention to
compete with Trident
• Solution
– Created buzz by giving away 100,000
Baht to the winner who can chew 5 gum
for the longest consecutive time.
– Utilized image detection to scan
products packaging in order to join the
activity
– Utilized face detection to scan chewing
movement users
• Result
– More than 1,700 users
– The longest chewing consecutive
time is 23 hours!!!
– Average chewing consecutive time is
15 minutes per users

9. Borkboon.com (Foundation)
Good deeds can be done daily
• Brief
– Client wanted to create their own media
platform
– Create a platform that does social good
• Solution
– Create a social good platform as a center of
coordination between private companies,
foundations and people
– The platform plays as a role of the first CSR
agency in Thailand
• Result
– 1st Social Good Platform in Thailand.
– Jackie Chan joined the launching in
Thailand
– Collaborated with “Thai Heath Promotion
Foundation” and “Ministry of Culture
Thailand”
– 30,000 users and gross donation value
+600,000 Baht

10. My Career Achievements
 Working in International Company.
 Working in Digital Marketing Agency.
 Working in Strategic Plan Role.
 Be a Young Executive.
 Have my own product – VikandViper.com
 Own a social good platform in order to change
Thailand – Borkboon.com
 Working in Global Agency.
 Get International Award.
 Retire no later than 35 years old.
 Make a change to the world.

11. 6 things you should know about me
1. I have a strong integrity.
2. Ready to create any possibility.
3. Think like a client, do like an agency.
4. Working under pressure environment.
5. Living with a creative mind.
6. Strong passion to achieve success.

12. Anyone who is interested on how to
develop digital business or product in
Thailand.
Please don't hesitate to contact me.
I'm willing to listen and talk with you.
Ratapong P. / Email: ratapongps@gmail.com