My visual resume!

1. Ali French
Marketing and Advertising Professional
A6french3@gmail.com
262-617-3440

2. Strengths: Objective
• Communication (written and verbal) • Seeking a position utilizing
• Multitasking my broad-based advertising
• Account management and marketing skills and
• Strong writer and presenter experience in the areas of:
• Social media – Market research
• Creative concept and production – Social media
• Experiential marketing – Business development
• Brainstorming – Account service and
• Attention to detail management
• Ability to make deadlines – Project/Event coordination
• Ability to work independently or as a – Sales
team – Event Research

3. Education
• B.S Marketing 3.6/4.0
• Graduation: May 2011
• Saint Louis
University, St. Louis,
MO

4. Pro Motion, Inc.
• Project Coordinator
– June 2010-present
• Brand Ambassador for Pro People Teams
– July 2010-present
• www.promotion1.com
• https://www.facebook.com/promotioninc
• http://www.propeopleteams.com/

5. The Amazing • The Challenge: Create awareness for The
Amazing Spiderman movie and video game
release to increase sales in stores and at the
Spiderman
box office. Drive sales of Promote Sony, HP,
and Straight Talk products through on-site
promotions and demonstrations.
• The Results: 17 teams, 7 weeks of
activation, over 40 states visited, 750,000
impressions made, with a successful opening
weekend grossing $64 million at #1 in the
box office. Increased sales of video games,
comic books, Sony, HP, and Straight Talk
products. Increased foot traffic and sales of
Sony and Spiderman products at 1200
Walmart’s.
• Contributions: Participated in planning
and brainstorming sessions to prepare for
one of the largest mobile marketing tours at
PMI. Recruited, staffed, and trained 34
individuals on the products, movie, video
game, and event foot-print. Scheduled,
coordinated, and handled logistics of 17
teams traveling across the country. Managed
microsite for event reporting, data tabulation,
and pictures for the client.
Pro Motion, Inc.

6. • The Challenge: Generate buzz and excitement
for the new TBS comedy, Men at Work. Create a
Men at Work fun and entertaining experience that would draw
participation and provide amusement to on-lookers.
Attract the attention of the hip 20-and-30-something,
male target demo.
• The Results: Pre-Promotion- 2 nights, 12
bars/restaurants, 14 frat houses, 500 cards
distributed, 1000’s of impressions. First annual bar
stool race consisting of guys and girls racing
motorized bar stools around a track near the Grove
in LA.- 344 racers, 85 medal ceremonies. Photo
opp- 472 photos, 442 emails, 502 Facebook clicks,
7,831 total online impressions. Over 12,000
impressions! 1,000 t-shirts and over 1,800 branded
water bottles distributed!
• Contributions: Participated in multiple
brainstorming sessions to determine the best way to
create buzz and excitement. Assisted in creating a
successful marketing and PR “stunt” plan to ensure
all client needs and requests were met. Recruited
and staffed “Men at Work” girls to work pre-
promotion and encourage people to participate in
the day’s events. Communicated, negotiated, and
coordinated with vendors for a successful load in
happening from 11pm-5am.
Pro Motion, Inc.

7. Dr Pepper Snapple Group 2010
and 2011
• The Challenge: Create demand for Dr
Pepper Snapple Group brands for a
purchase call to action. Generate
awareness through street teams and
distributing samples.
• The Results: Over 79 events attended.
200,000 impressions and 40,716
samples distributed.
• Contributions: Psychographic and
demographic research for selected
markets. Calculated samples and
impressions for event recaps, organized
and selected photos for Flickr, and
participated in sampling events as a
Brand Ambassador.
Pro Motion, Inc

8. Energizer • The Challenge: Raising awareness
and ultimately sales through a
Energi To Go sample program. Using guerilla
marketing to put the product in the
hands of the people who could
utilize the it.
• The Results: Reached sampling
goal and generated interest from
Walgreen's, which is now
distributing the product in all 7,000
stores. This program received an
honorable mention for a Pro Award.
• Contributions: Psychographic and
demographic research for the St.
Louis Market. Assisted in event
recaps, assembling the product,
organizing and selecting photos for
Flickr, and participated in guerilla
marketing as a Brand Ambassador.
Pro Motion, Inc.

9. • The Challenge: Promote the launch
New York of the New York Lottery’s new $5
scratch-off game, Minute to Win it,
by developing, building, and
Lottery activating a mobile tour. Create
brand-awareness and generate
excitement regarding the new
game.
• The Results: One of the top 5 most
successful new ticket launches in
the state’s lottery history. Over the
11 week program 26 malls and 11
casinos were visited. 37,000 visual
impressions, 401+ branded hats
distributed, 1,091 branded t-shirts
distributed, and 4,269 challenges
played (all required a Minute to Win
it ticket purchase).
• Contributions: Researched and
contacted potential mall and casino
locations. Organized and selected
photos for Flickr.
Pro Motion, Inc.

10. Other Contributions
• Strategic planning, creative concept,
and research for proposals
• Assisted with social media by
creating, updating, and maintaining
Flickr accounts for current and past
programs
• Updated Pro Motion’s Flickr and
Facebook pages
• Produced final reports and event
recaps
• Wrote optimized blogs to increase
following
– View my blog!

11. University Directories
•Sales and Marketing Intern • Participated in a week long
–May 2010-August 2010 training program in Chapel Hill,
North Carolina with teams from all
over the country
• Cold-called new businesses,
reached out to renewing
businesses, and networked to sell
advertising
• Made sales calls individually and
as a team to reach goals
• Received the Blue Collar award
for contacting at least 150
businesses each week
• Met sales goals individually and as
an internship class

12. Additional Information
• Interests:
– Cooking • Please contact for
– Volleyball, camping, references
hiking, fishing, boating-
• Please view my linkedin
anything outdoors
page for my
– Watching movies,
hanging out with friends recommendation from
Steve Randazzo, Pro
Motion’s Founder and
• Activities and Awards
CEO
– Dean’s List
– Advertising Club
– University Scholarship
Recipient