Rasheeda final

By: Tyrese Lyons
“RASHEEDA”
A Disenfranchised
Artist on the Rise

 The story about talented disenfranchised
hip/hop artists is a common one – particularly
among African-American Female artists
 Rasheeda is an example of one who has
struggled to meet the challenges of a
primarily male dominated industry
 She has used music to elevate her career as a
hip/hop artist, as a reality TV star and to
empower others to be fearless in speaking
their mind and following their own dreams
BACKGROUND

 Born Rasheeda Buckner on
May 25, 1982 in Decatur, Illinois
 Currently resides in Atlanta, Georgia
 Stage Name: Rasheeda
 Known as the “Boss Chick,” “Georgia
Peach,” & “Queen of Crunk”
Biography Info

 Member of the teenage hip-hop trio Da
Kaperz
 Went solo in 2000 and released her first solo
album, Dirty South, in 2001
 She has 5 albums to her credit and has
appeared on tracks with Petey Pablo, Nelly,
Nivea, Cherish, and Ciara's "Goodies" video
 Joined the cast of Love & Hip Hop: Atlanta,
which premiered on VH1 in June 2012
Biography Info
(Cont.)

 Rasheeda is an Independent/Underground
Artist, Reality TV Star, Hip Hop Artist,
Mother, Songwriter, Boss Chick, CEO and
Role Model.
Biography Info
(Cont.)

 In the early 90’s, when hip/hop music was
gaining popularity, Rasheeda was one of
few female artists to attempt to break into
the industry
 Like many, she saw music as a avenue to
fame and fortune
 But more than that, she relished the
challenge of playing in a “man’s game”
and making a bold statement in support of
women.
Introduction to the Music Industry

DA KAPEREZ
 In 1998 Rasheeda, shown on the left, and
two of her friends formed this Hip Hop group
 They signed with D-Lo Entertainment

Peach Candy
 Another music group that Rasheeda
formed with her close friend Kandi
Burruss
 They had several singles including “Bam”,
“Rain at Home” featuring Lil Scrappy
 The group never released a full-length
album

Deciding To Do Her Own Thing
 The year after she joined the group Da
Kaperez she decided to go solo
 She wanted to give the world a view of
the Hip Hop industry from a woman’s
perspective
 Her persona in music was being unafraid
to cut to the chase; to say what every
woman wants to say and every man wants
to hear

 Her music quickly caught the attention of Motown
Records, for whom she released Dirty South in
2001.
 An attention-grabber that featured the dirty
south anthem “Do It (Do Da Damn Thang)” with
Pastor Troy.
 Her follow-up was 2002’s A Ghetto Dream,
released on Kirk Frost’s Atlanta based D-Lo
Entertainment.
 Her next album, Georgia Peach, had the critically
acclaimed singles “Vibrate” featuring Petey Pablo
and “Rocked Away” with Lil Scrappy.
On Her Own

 Through her Boss Chick Music Mixtape
Series, Volumes 1-4, Rasheeda has amassed
a large following throughout the southeast
region and worldwide via her Internet fan
base
How She Gained Her Fans

 The driving force behind much of her
music is the desire to empower women to
“keep it real” -- to not be afraid to tell it
like it is; because that’s what men do and
no one complains
 Aside from her desire to make it big, she
sees herself as a role model and pace
setter
 She tries to instill confidence and inspire
women to be the best they can be.
Rapping with a Cause

 Rasheeda says being frank in her music comes
naturally for her. “I’m a woman in a male-
dominated industry. I have to bring it and
bring it real.”
 One thing Rasheeda has always done
throughout her colorful career is stay true to
herself and her identity as an artist.
 “The subject matter on my albums are
basically my experiences. It’s about things I
have seen and things I have wanted to
address.”
Rasheeda, On Her Music

 She was placed firmly in the hip hop
genre, she further refined her sound with
faster rhythms and bolder beats
Her Genre of Music

 She is signed to her husbands label and
management company D-Lo Entertainment,
which she is also co-owner
 This partnership has proved to be quite
challenging when trying to juggle business and
family
 Strained marital relations emerged as a result
of infidelity claims against her husband – a
topic that was played out in dubious fashion
on the Love & Hip Hop: Atlanta Reality TV
Show.
Trouble In Paradise

 Rasheeda is a well known underground artist
but hasn’t seemed to take full advantage of
her association with the more recent hit
reality TV show
 After 13 years she remains as an independent
artist with no major label backing her
 Her music has been at the bottom of the
charts and no one really listens anymore
 She is content with the success she has gained
in the music industry and for having inspired
many others to try
Challenges For Disenfranchised
Artist

 Named “Queen of Crunk Music” and
became known as one of the sexiest
women in hip hop
 In 2010, Rasheeda won Mixtape Artist of
the year at the Southern Entertainement
Awards
 Also in 2010, she was also the first
independent artist nominated for BET’s
“Female Hip Hop Of The Year”
Accomplishments

 She didn’t have many hit singles, but the
ones she had made it to the top of the Hip
Hop charts. They include:
 My Bubble Gum
 Do it
 Georgia Peach
 Got that Good
 Boss Chick
 Marry me
Known Hit Singles

 The title of her biggest hit record known
to date
 It was known as the female anthem of the
south
"My Bubble Gum"
My Bubble Gum

 There are relationship songs, bangers, true life
lessons wrapped up in fictional stories ; all laced
with the crunk beats, banging bass and expressive
rhymes.
 “My Bubble Gum” is a female anthem that instills
confidence in women. It talks about being a
special kind of woman….that has the confidence
to tell her man exactly what she wants and
exactly how to do it.
 The kind of woman that makes her own money
and is just as comfortable at a family reunion or
cook out as she is hanging out at a club.
The Message In Her Music & It’s
Impact On Women

 Through music, Rasheeda has inspired women to
take a strong stand against men who are “no
good”
 The song titled “Pack Ya Bags” is a straight-up
kick-your-man-to-the-curb anthem. It is
relationship record that says “Your man’s no good,
you’ve been putting up with his lies and cheating
for so long and now you can’t take it. It’s time for
him to pack his bags and go.”
“Pack Ya Bags”
Impact On Women (Cont.)

 “No Trust (Don’t Try)” is aimed at inspiring women
to not be afraid of getting in the Hip/Hop music
industry.
 But it cautions them to not trust men or women
who are only trying to get rich off of them.
 The following lyrical excerpt depicts a woman in
the game and doing very well.
“Who put Atlanta on the map and now we're
platinum and gold? Now who contendin' with
these heavyweights (flow for flow)? Who got yo
nigga actin' single at my sold out show?”
“No Trust (Don’t Try)”

 Despite the fact that many view women in the
Hip/Hop industry from a more negative image
that positive one, Rasheeda is still credited with
giving hope to a growing population of
impoverished and disenfranchised young females
who are see the hip hop music industry just as she
did – an avenue to fame and fortune.
 And though Rasheeda has not reached the
pinnacle of the Hip/Hop industry, she is every bit
of a success story and a definite role model for
those who walk her path.

 She is still doing her thing in the music industry
and is still known as the “Queen of Crunk,”
 Her music is not doing so well because of new
sounds from newer artists.
 She has no plans to stray from her course, still
recording for D-Lo which now has a joint venture
with York Records.
 Rasheeda believes that now is her time to rule
the hip hop kingdom, but plans to do it her way –-
by keeping it real.
Where Rasheeda Stands
Now

 http://www.thebosschick.com/#!bio/c1o2i
 http://www.getnetworth.com/rasheeda-net-
worth/
 http://www.sing365.com/music/lyric.nsf/Rasheeda
-Biography/1A0FC05FA68369BB482578250016BA1F
Works Cited

Rasheeda final

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