The document discusses techniques for effectively communicating a company's message and vision. It suggests that leaders inspire by their beliefs rather than authority, and that customers are attracted to visions they personally believe in. The key is to practice messaging on friends and family to refine delivery. Successful companies also thank customers, share their stories, and identify them as thought leaders to involve them in the company's success.

1. Founder
Ins+tute
Jim
Kaskade
9/8/2011

2. Do
You
Hear
Any
Of
The
Following
Ques+ons?

3. Huh?
Who
Are
You?

4. Huh?
What
Do
You
Do?

5. Huh?
Why
Do
I
Care?

6. Ques+on
#1:
How
do
you
portray
yourself
and
your
business
to
the
world?

7. The
Secret
Of
The
Why!
Golden
Circle
How!
WHAT!
Source: Simon Sinek

9. IPO $30!
=<$10!
Not Profitable!

10. We let you pause live
TV, rewind live TV, and
we watch your viewing
habits and adjust
without you having to
do anything!

11. If you’re the type of
person that likes to have
total control over your
life, boy we have a
product for you!

12. “I
have
a
dream”
vs
“I
have
a
plan”

13. Leaders
in
a
market
inspire
us
vs
Those
who
exert
authority

14. Customers
follow
you
because
they
believe
in
what
you
believe
vs
Follow
you
because
they
have
to
(lower
cost,
first
to
market)

15. Ques+on
#2:
How
do
you
tell
the
story
of
your
company?

16. 30 seconds
Telling Your
60 seconds
Story
90 seconds

17. Providing You Peace Of Mind
By enabling the instant, non-invasive
assessment of coronary blood flow
Using state-of-the-art computed
tomography (CT) technology using
cloud computing and

18. Ques+on
#3:
How
do
you
aZract
the
first
customers
and
partners
to
your
vision?

19. Answer
To
#3:
Find
customers
and
partners
who
believe
what
you
believe

20. http://cloudcomputing.sys-con.com/node/1974029

21. Ques+on
#4:
How
do
you
involve
your
customers
and
partners
in
your
success?

22. Answer
To
#4:
Say,
“ Thank
You”
Tell
THEIR
story
Iden+fy
Them
As
Thought
Leaders

23. Ques+on
#5:
What
are
techniques
to
refine
your
messaging?

24. Answer
To
#5:
Prac+ce,
Prac+ce,
Prac+ce!
On
your
wife
&
kids
On
your
friends
At
the
park
At
the
BBQ
In
the
bathroom

25. Marke+ng
&
Sales
Founder
Ins+tute
Jim
Kaskade
9/8/2011
Jim.Kaskade@gmail.com
Google
Voice:
(415)
938-­‐7891
AIM:
jimhkaskade
TwiZer:
jimkaskade
Blog:
www.jameskaskade.com