Ranui Sustainable's vision is to be the leading sustainability company in Northland and New Zealand by making Northland the most sustainable region in the Southern Hemisphere by 2025. Their strategy involves pursuing run rate projects, big deals, and future impact initiatives to establish a viable long-term sustainable business. Run rate projects provide predictable short-term income, big deals have large financial and reputational potential, and future impact builds goodwill and demand through community engagement and awareness programs. The proposed company structure has a parent company with equal shareholding between three practice leads who will cooperate across central operations and accounts.

1. 1
April 2016
Ranui Sustainable
Business Model

2. Business vision & strategy
Our Vision: Ranui Sustainable is the leading sustainability company in Northland and New Zealand
Our Values: We are committed to sustainable and innovative initiatives that address Northland’s key issues
Our Mission: Make Northland the most sustainable region in the Southern Hemisphere by 2025
Run Rate Big Deals Future Impact
Our Strategy: Direct our skills and resources toward sustainability and innovation projects that enable
Ranui Sustainable to become a viable business in the short, medium and long-term

3. Business vision & strategy
Run Rate Big Deals Future Impact
Run Rate is predictable income that
allows Ranui Sustainable to operate in the
short term. Run rate revenue keeps us
solvent and allows us put resource into
winning big deals and establishing a
company with long-term sustainable
prospects. Examples of run rate are:
Consulting:
 Sustainability assessments
 Sustainability strategy
 Project management
 Communications support
 Sustainability reporting
Reselling:
 Hardware i.e. Tesla Powerwall
 Software i.e. ThinkStep
 Certification i.e. EnviroMark, Blab
Big Deals are projects/sales with a longer
lead time between initiation/completion
but which have the potential to give the
Ranui Sustainable business a huge boost
financially and/or reputationally. Examples
of big deals are:
 Northland transport technology testbed
 Central Northland research database
 Marsden Point/Portland Area circular
economy
 Fish farms powered by marine energy
 Hydrogen production and export
project
 Green Carbon Fiber production
 Green Data Centers
bed
Future Impact are initiatives undertaken
by Ranui Sustainable that may not
generate immediate or measurable
financial gain but are considered important
to long-term prospects and sustainability
of the company. These are generally
projects/actions that create goodwill for
the company and go some way to creating
awareness of and demand for sustainable
innovation. Examples of future impact are:
 Kiwi Innovator Series
 Partnership/sponsorship of community
events i.e. Northland Science Fair
 Stakeholder engagement and
relationship building programme i.e.
schools and iwi
 Good news media strategy

4. Proposed company structure
Parent company with equal shareholding – Martin + Margriet + Francis
Practice lead - Margriet Practice lead - Martin Practice lead - Francis
Co-operation and synergy
Central Account
Salaries, bonuses expenses, suppliers etc