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Digital Media
 Marketing             3rd year seminar 1 0f 2
 2012 Max Ramaciotti            Creative Commons — Attribuzione - Condividi allo stesso modo 3.0
Maxrama
The Course - WHAT




    http://blog.dtdigital.com.au/insight/post/the-first-steps-in-making-your-business-social-online_25/
The RACE Digital Marketing Improvement Framework




   Introducing RACE = A practical framework to improve your digital

Dave Chaffey.
Internet Usage Predictions [infographic] | Daily Infographic
Gartner Hype cycle




   Gartner Hype Cycle for 2012 — Motiviti
Gartner Hype cycle 2012




    The Gartner Hype Cycle 2012 | social business development
The Gamified World - YouTube
Gamification
Gamification Wiki | Gamification.org




15 Brand Examples of Gamification « iMediaConnection Blog
Level Up! Gamification and the Fashion Industry - SF FASHION+TEC

                                                        as new technologies continue to develop, including
                                                       gesture-based systems, augmented reality, and real-world
                                                       game environments, fashion brands and retailers will
                                                       have more reason to participate, especially in more
                                                       “natural” ways.


                                                       So if you’re a fashion brand, retailer, or startup, dip
                                                       your toe in the gamified world. Start small by
                                                       offering exclusive content and other access
                                                       points to those who engage with your brand or
                                                       company. Or go big and create a multi-faceted
                                                       game level approach that addresses your
                                                       engagement, brand, loyalty, and sales
                                                       objectives. Fashion and gaming are meeting and
                                                       interacting in different ways and there are plenty of
                                                       platforms to support it. Level up, and don’t be left
                                                       behind.


                                                            Stylmee
Consumerization - Wikipedia, the free encyclopedia

                                                 Consumerization is an increasingly accepted term
                                                 used to describe the growing tendency for new
                                                 information technology to emerge first in the
                                                 consumer market and then spread into business
                                                 and government organizations. The emergence of
                                                 consumer markets as the primary driver of information
                                                 technology innovation is seen as a major IT industry
                                                 shift, as large business and government organizations
                                                 dominated the early decades of computer usage and
                                                 development.

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Ramaciotti digital marketing seminar 1of2

  • 1. Digital Media Marketing 3rd year seminar 1 0f 2 2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0
  • 3. The Course - WHAT http://blog.dtdigital.com.au/insight/post/the-first-steps-in-making-your-business-social-online_25/
  • 4. The RACE Digital Marketing Improvement Framework Introducing RACE = A practical framework to improve your digital Dave Chaffey.
  • 5. Internet Usage Predictions [infographic] | Daily Infographic
  • 6. Gartner Hype cycle Gartner Hype Cycle for 2012 — Motiviti
  • 7. Gartner Hype cycle 2012 The Gartner Hype Cycle 2012 | social business development
  • 10. Gamification Wiki | Gamification.org 15 Brand Examples of Gamification « iMediaConnection Blog
  • 11. Level Up! Gamification and the Fashion Industry - SF FASHION+TEC as new technologies continue to develop, including gesture-based systems, augmented reality, and real-world game environments, fashion brands and retailers will have more reason to participate, especially in more “natural” ways. So if you’re a fashion brand, retailer, or startup, dip your toe in the gamified world. Start small by offering exclusive content and other access points to those who engage with your brand or company. Or go big and create a multi-faceted game level approach that addresses your engagement, brand, loyalty, and sales objectives. Fashion and gaming are meeting and interacting in different ways and there are plenty of platforms to support it. Level up, and don’t be left behind. Stylmee
  • 12. Consumerization - Wikipedia, the free encyclopedia Consumerization is an increasingly accepted term used to describe the growing tendency for new information technology to emerge first in the consumer market and then spread into business and government organizations. The emergence of consumer markets as the primary driver of information technology innovation is seen as a major IT industry shift, as large business and government organizations dominated the early decades of computer usage and development.