This report gives basic insights into the follower base (of Rajeev Chandrashekhar) on Twitter and Facebook. It throws up interesting info on the frequency, numbers, locations etc

1. CLOUT ON SOCIAL MEDIA
RAJEEV CHANDRASHEKHAR

2. TWITTER INSIGHTSTWITTER INSIGHTS

3. OVERVIEWOVERVIEW

4. TWEET ANALYSISTWEET ANALYSIS
Engagement with audience is less-only 6%. Tweeting should alsoEngagement with audience is less-only 6%. Tweeting should also
result in two-way communication which will create greater influenceresult in two-way communication which will create greater influence

5. TWEET ANALYSISTWEET ANALYSIS

6. THE “RIGHT” TIMINGTHE “RIGHT” TIMING
• Is the tweeting happening only during “business hours”?Is the tweeting happening only during “business hours”?
• Better engagement is perhaps possible when followers are alsoBetter engagement is perhaps possible when followers are also
free to “talk”free to “talk”

7. • 49% of followers were active in the last 1 week49% of followers were active in the last 1 week
• 51% of followers did not tweet for more than a week(25% did not tweet51% of followers did not tweet for more than a week(25% did not tweet
for several months!)-Is the follower base “passive” OR Have they lostfor several months!)-Is the follower base “passive” OR Have they lost
interest due to lack of engagement?interest due to lack of engagement?

8. WHO GETS THE REPLIES?WHO GETS THE REPLIES?

9. KNOW YOUR AUDIENCE [KYA]KNOW YOUR AUDIENCE [KYA]

10. AUDIENCE GROWTH RATEAUDIENCE GROWTH RATE
• The follower base has increased by 2.7% in the last 3 monthsThe follower base has increased by 2.7% in the last 3 months
• Targeted promotion needed to increase growth rate and acquire followersTargeted promotion needed to increase growth rate and acquire followers
from relevant locationsfrom relevant locations

11. *
Average Klout Score
Highest Klout Score
*
Lowest Klout Score *
Worldwide Average Klout Score
HOW INFLUENTIAL ARE YOUR FOLLOWERS?HOW INFLUENTIAL ARE YOUR FOLLOWERS?
• Only 0.2% of your followers have Klout Scores>70Only 0.2% of your followers have Klout Scores>70
• 71% of your followers have Klout Scores<30 [implies they have very less social71% of your followers have Klout Scores<30 [implies they have very less social
influence]influence]
• It will be useful to have top social influencers as followersIt will be useful to have top social influencers as followers

12. UsernameUsername FollowersFollowers FollowingFollowing
Followers-to-Followers-to-
FollowingFollowing
TweetsTweets ListedListed Klout ScoreKlout Score
BDUTTBDUTT 1,398,7111,398,711 391391 3,577.33,577.3 80,81780,817 9,7319,731 82.682.6
verifiedverified 1,195,1641,195,164 97,24397,243 12.312.3 44 6,3096,309 79.579.5
GulPanagGulPanag 916,781916,781 1,0241,024 895.3895.3 79,99279,992 5,6905,690 82.282.2
LollyDaskalLollyDaskal 763,311763,311 744,726744,726 1.01.0 119,515119,515 11,99311,993 12.212.2
StartupProStartupPro 728,836728,836 464,346464,346 1.61.6 10,67510,675 8,7798,779 68.468.4
2morrowknight2morrowknight 690,908690,908 527,947527,947 1.31.3 96,04596,045 11,78311,783 61.961.9
LeadTodayLeadToday 582,152582,152 529,376529,376 1.11.1 72,86972,869 8,0328,032 71.971.9
DrKraszynskaMDDrKraszynskaMD 546,888546,888 598,663598,663 0.90.9 153153 2,7132,713 60.460.4
tedcoinetedcoine 360,978360,978 299,078299,078 1.21.2 65,74765,747 6,1676,167 56.356.3
PrabhuChawlaPrabhuChawla 307,114307,114 140140 2,193.72,193.7 12,69312,693 1,7361,736 65.265.2
MariSmithMariSmith 294,493294,493 150,160150,160 2.02.0 76,30076,300 15,45015,450 73.173.1
kimgarstkimgarst 255,978255,978 167,622167,622 1.51.5 203,651203,651 7,9257,925 86.786.7
northmixnorthmix 245,965245,965 105,703105,703 2.32.3 200,218200,218 2,1062,106 60.960.9
mikeallenmikeallen 231,065231,065 85,37485,374 2.72.7 5,6745,674 6,7306,730 80.980.9
TedRubinTedRubin 221,841221,841 222,812222,812 1.01.0 173,562173,562 4,7504,750 72.772.7
PublicityGuruPublicityGuru 221,070221,070 73,13173,131 3.03.0 5,5305,530 8,6788,678 63.963.9
TalsonTJoseTalsonTJose 209,420209,420 217,003217,003 1.01.0 21,77221,772 845845 45.445.4
aheartforgodaheartforgod 198,432198,432 159,463159,463 1.21.2 119,625119,625 2,4592,459 59.859.8
SoBeOrganizedSoBeOrganized 182,288182,288 116,626116,626 1.61.6 24,78224,782 1,3741,374 62.862.8
blogboy2blogboy2 166,495166,495 157,732157,732 1.11.1 51,31851,318 1,8451,845 58.058.0
TOP FOLLOWERSTOP FOLLOWERS

13. FACEBOOK INSIGHTSFACEBOOK INSIGHTS

14. OVERVIEWOVERVIEW

15. ENGAGEMENTENGAGEMENT
•Audience engagement (0.75% response rate) is less-this was observed in TwitterAudience engagement (0.75% response rate) is less-this was observed in Twitter
insights as wellinsights as well

16. LIKES & SHARES!LIKES & SHARES!
•Top Likes: 84,473 (March 27, 2014)Top Likes: 84,473 (March 27, 2014)
•Lowest Likes: 0 (16 instances)Lowest Likes: 0 (16 instances)
•Only 26% of the posts have been shared by users/followers/audienceOnly 26% of the posts have been shared by users/followers/audience
•46% of the posts had photographs and 66% of these posts were shared46% of the posts had photographs and 66% of these posts were shared
•Only 122 status updates which is approx 10% of all posts. These 122 updates received onlyOnly 122 status updates which is approx 10% of all posts. These 122 updates received only
1.3% of the total likes. More (interesting) status updates can change this.1.3% of the total likes. More (interesting) status updates can change this.

17. WHEN DO USERS HIT “LIKE”?WHEN DO USERS HIT “LIKE”?
•Are users are more active during business hours-especially post-Are users are more active during business hours-especially post-
lunch?!!lunch?!!

18. ““LIKES” IN LAST 12 MONTHSLIKES” IN LAST 12 MONTHS

19. ““SHARES” IN LAST 12 MONTHSSHARES” IN LAST 12 MONTHS

20. COMMENTS IN LAST 12 MONTHSCOMMENTS IN LAST 12 MONTHS

21. •Only 9% of followers from Bangalore. Strengthening geographies will beOnly 9% of followers from Bangalore. Strengthening geographies will be
more helpful rather than having few followers everywhere.more helpful rather than having few followers everywhere.
LOCATIONLOCATION

22. THANK YOUTHANK YOU