This document discusses how to mobilize membership bases to raise funds for foundations and charities through grassroots fundraising. It introduces the speaker and his background working in philanthropy. The presentation goals are to educate about grassroots trends fueling fundraising, have attendees think differently about fundraising, and leave enthused. Examples provided include Iron Phi, a Phi Delta Theta program where members complete athletic feats and raise money for ALS, with over $348k raised. The speaker advocates a Greeks for Good program for any organization to engage members in online fundraising with curriculum and tracking of dollars raised.

1. Raising Money From The Ground Up
How To Mobilize Your Membership Base To Raise Funds For Your
Foundation and Charity Partner Through Grassroots Fundraising
Presented by Steve Good
Founder, GrassrootGive, LLC
Director of Communications & Iron Phi, Phi Delta Theta

2. A Little Bit About Me
Millennial – Born in 1982
Proud husband/dad/rescue dog owner
Live in a crazy Greek world
Phi Delt and Iowa State Cyclone
Wanna-be long distance runner
Social media nut
Non-profiter & Entrepreneur
Disgruntled MBA grad
Former philanthropy chairman
ALS Charity Runner & Iron Phi

3. So What’s My Point?
We all have many disposable income-challenged young
millennials in our organizations who want an opportunity to do
good and show their loyalty to us. They have large networks that
will support them in whatever they are trying to achieve, and
they have the social tools to help them accomplish their goals.
We just have to give them an opportunity to shine

4. Goals for the Presentation
1. Educate about the “groundswell”,
grassroots fundraising, the trends that
are fueling this movement and the
importance of grassroots fundraising
programs
2. Have you thinking about fundraising in
a whole different way
3. Have fun and walk away enthused

5. The “Groundswell”

6. Education Entrepreneurship Design/Programming
Corporate Policy Government Customer Service

7. What’s Driving This?
The Economy The Millennial Social Media/Technology
Generation

8. Grassroots Fundraising
The term “grassroots” isis aterm used
• The term “grassroots” a
to denote any kind of effort that
term used to denote any
derives of effort that derives reason
kind most of its power and
for beingof its power and
most from a community and from
common ordinary people.
reason for being from a
community and from
common ordinary people.

9. Grassroots Fundraising Programs
Involve many people in your fundraising efforts
• The Enlarge your fundraising a
term “grassroots” is staff
term used to denote any
Cultivate young donors
kind of effort that derives
most of Extend donor pools
its power and
reason for being from a
community and from pride
Create loyalty and
common ordinary people.
Should complement your other programs

11. Iron Phi
Phi Delt’s Brotherhood of Athletes
www.ironphi.org
Mission
To strengthen the Phi Delta Theta
International Fraternity and the impact
it has on the fight against Lou Gehrig's
disease through the fundraising and
athletic efforts of its members.

12. To Become An Iron Phi
 Achieve an athletic accomplishment
To Become an Iron Phi
 Raise $1,000 with 50% going to
Achieve an athletic accomplishment ALS
and 50% to the Phi Delta Theta
 Raise $1,000 with 50% going to
Foundation
ALS and 50% to the Phi Delta Theta
Foundation

22. Iron Phi Results
• # of participants - 1,026
• #of Iron Phis – 158
• Total $ raised - $348,526.39
– 2010 - $100,000
– 2011 - $103,000
– 2012 - $145,000 so far
• % raised online - 79.54% Offline - 20.45%
• % of donations from non-Phi Delts – 76%
• # of donations - 5,600+

23. Iron Phi Results
• Average gift amount - $62.32
• Grants to each entity
– 2010 - $40,813
– 2011 - $42,746.26
– 2012 – $80,942 to each entity (Projection)
• ROI to Phi Delta Theta
– 2010 - 323.15%
– 2011 - 307.10%
– 2012 - 424.99% (Projection)
• Cost/$ - 14.2 cents

24. What does this number represent?
.4%
% of Phi Delts involved in Iron Phi

26. Greeks for Good
• Your members raising funds through
grassroots technologies for your
foundation and charity partner(s)
• Each participant receives an online
personal fundraising page and tools to
raise funds.
• Participants learn about philanthropy in
the process via email curriculum.

27. Greeks for Good
• Program tracks total dollars raised and top
individual/chapter fundraisers.
• Participants raise funds in conjunction with
philanthropy events, athletic goals and
tributes. Can also use to attend an AFLV
service immersion experience.
• Opens up a completely new pool of donors

28. Great Reads
Groundswell Open Leadership Empowered Engage

29. Stay in Contact
sgood@grassrootgive.com
/GreeksforGood /stevegood
@sgood @grassrootgive @GreeksforGood
grassrootgive.com grassrootgiveblog.com