1. Neelam Dhawan was appointed as the Managing Director of Microsoft India in 2005, bringing over 22 years of experience in the IT industry. 2. As MD, her priorities are to make Microsoft relevant to India's one billion population by focusing on enterprises, small and medium businesses, and consumers. 3. She aims to increase PC penetration in India by making technology more accessible and affordable for all levels of users, from beginners to experienced developers.

2. What is an Entrepreneur?
“An entrepreneur is some one who is a risk taker and is ready to face
challenges.”
What is Women Entrepreneur?
“ It may be define as a woman or group of women who initiate, organize and run business
enterprise.” Government of India has defined women entrepreneurs as an enterprise
owned and controlled by a women having a minimum financial interest of 51 % of the
capital and giving at least 51% of the employment generated in the enterprise to women.

3. Defining
Women
Entrepreneur
:
“An enterprise owned and controlled by a women having a minimum financial
interest of 51% of the employment generated by the enterprise to women” -
Government of India “A women entrepreneur can be defined as a confident,
innovative & creative women capable of achieving self economic independence
individually or in collaboration, generates employment opportunities for others
through initiating, establishing and running the enterprise by keeping place with
her personal, family & social life.”

4. ROLE OF A WOMEN AS A ENTREPRENEUR IMAGINATIVE ATTRIBUTE TO WORK HARD
PERSISTENCE ABILITY AND DESIRE TO TAKE RISK PROFIT EARNING CAPACITY
WOMEN ENTREPRENEURS OF INDIA :

5. D r ect & I ndi r ect Fi nanci al Suppor t :
i

6. Yoj na Schem and Pr ogr am es N u R gar Yoj na Jaw
es m ehr oj ahar R gar
oj
Yoj na TRYSEM (Tr ai ni ng and R al Yout h of Sel f -Em oym ) D A R
ur pl ent WC A
(Devel opment of W en and C l dr en's i n R al A eas)
om hi ur r
Som exam es :
e pl
M la Gih U
ahi r dyog 7 l adi es st ar t ed i n 1959: Li zzat Pappad Lakm e
Si m Tat a Shi ppi ng cor por at i on M s. Sum i M ar j i Expor t s M
on r at or s.
N na M ot r a H bal H i t age M Shahnaz H
i ehr er er s. ussai n B aj i f i l m
al s
Ekt a Kapo Som exam es :
e pl

7. Rural and women
entrepreneurship development Objective
The aim of UNIDO’s Rural and Women Entrepreneurship (RWE)
Programme is to contributeto poverty reduction through
entrepreneurship development—with a focus on rural development
and gender equality.The essential elements in this Programme are
to create a business environment that encourages the initiatives of
rural and women entrepreneurs and to enhance the human and
institutional capacities required to foster entrepreneurial dynamism
and enhance productivity.ApproachBusiness opportunities are not
created by external intervention—they arise from markets and
entrepreneurial capabilities. The issue is to enable rural and omen
entrepreneurs to take advantage of market opportunities.

8. • Strengthening the public administration to make the
regulatory and administrative environment more conducive
for rural andwomen entrepreneurs.
• Human resource development for increased competitive
entrepreneurship, technology absorbing capacities and
women’s control over asset management.
• Development of the policy advocacy and the collective self-
help capacities of rural and women entrepreneur

9. The RWE Programme aims at:
• Improved business performance MSEs owned by rural and
women entrepreneurs;
• Increased transformation of
MSEs from the informal to the formal sector;
• Increased number of start-ups. Leading to: Increased income
and employment opportunities in rural areas and particularly
for women. Main services and methodologies.

10. • Collective marketing;
• Bulk purchasing;
• Common facilities, e.g. to share machinery and equipment,
warehouse or a vehicle or office facilities;
• Group-owned enterprises;
• Group lending;
• Training programmers.
BARRIERS FACED BY WOMEN ENTREPRENEURS :
BARRIERS FACED BY WOMEN ENTREPRENEURS Lack of
Confidence Lack of Working Capital Socio – Cultural Barriers

11. D . K r an M
r i azumdar Shaw
1.D . K r an M
r i azum -Shaw Chai r m & M
dar , an anagi ng D r ect or of B ocon Lt d., w becam
i i ho e
I ndi a’s r i chest w an i n 2004, w educat ed at t he Bi shop C t on G r l s School and
om as ot i
M ount C m C l ege i n Bangal or e. She f oundedBi ocon I ndi a w t h a capi t al of
ar el ol i
R s.10,000 i n her gar age i n 1978 – t he i ni t i al oper at i on w t o ext r act an enzym
as e
f r om papaya. H appl i cat i on f or l oans w e t ur ned dow by banks t hen – on t hr ee
er er n
count s – bi ot echnol ogy w t hen a new w d, t he com
as or pany l acked asset s, w en
om
ent r epr eneur s w e st i l l a r ar i t y. Today, her com
er pany i s t he bi g get
bi ophar m aceut i cal f i r m i n t he count r y.

12. Ekta Kapoor
2.Ekt a Kapoor , cr eat i ve head of B aj i Tel ef i l m , i s t he daught er of
al s
Jeet endr a and si st er of Tushar Kapoor . She has been synonym ous w t h t he r age
i
of soap oper as i n I ndi an TV, af t er her most f amous vent ur e ‘Kyunki Sass Bhi
Kabhi Bahu Thi ’ w ch w ai r ed i n 2000 on St ar pl us.
hi as
Neelam Dhawan
3. N am D an, M
eel haw anagi ng D r ect or , M cr osof t I ndi a, l eads M cr osof t I ndi a.
i i i
She i s a gr aduat e f r om St . St ephens C l ege i n 1980,and al so passed out f r om D hi s
ol el
Facul t y O M
f anagem ent st udi es i n 1982. Then she w keen on j oi ni ng FM G m or s
as C aj
l i ke H ndust an Lever and Asi an Pai nt s, bot h com
i pani es r ej ect ed D an, as t hey di d
haw
not w sh t o appoi nt w en f or m ket i ng and sal es.
i om ar

13. Pr i ya Paul
6.Pr i ya Paul , she has a bachel or ’s degr ee speci al i si ng i n Econom cs f r om
i
W l esl ey C l ege, U
el ol SA. She ent er ed her f am l y busi ness and i s cur r ent l y t he
i
C r per son of Par k H el s.
hai ot
Pr eet ha Reddy
7.Pr eet ha Reddy, Managi ng D r ect or of A l o H
i pol ospi t al s,
Chennai , one of t he l ar gest heal t hcar e congl om at es of I ndi a, i s one of t he
er
pi oneer busi nessw an of I ndi a i n t he segm
om ent of H t h C e I ndust r y.
eal ar

14. Suggest i ons :
Suggest i ons Pr ocedur e of get t i ng f i nance shoul d be
si m e Ef f ect i ve pr opagat i on of pr ogr am es and yoj na
pl m
Li nkages bet w een pr oduct , ser vi ces and m ket cent er s.
ar
Encour agem ent t o t echni cal and pr of essi onal educat i on.
C N LU O :
O C SI N

15. FOR an emerging technology superpower, India, Microsoft’s topmost priority is “to
become relevant” to country’s one billion population. “Microsoft is committed to
helping India and Indians realize their full potential", said Microsoft India managing
director Neelam Dhawan. Enterprises, SMB, Consumer have been identified as three
major focus areas of Microsoft India, she said in an interview with Amitabha Sen.
“
Microsoft’s consumer strategy is aimed at enabling Indian
consumers to embrace a Digital Lifestyle enabled by a rich
constellation of Microsoft products, services & partnerships”,
Dhawan said adding that Microsoft will invest in the infrastructure
required for the showcase of its products and also provide its retail
partners with marketing support.

16. AS: Backed up by your long and rich 22-year experience in
sales and marketing of IT products, at Microsoft what would
be your macro India agenda priority wise?

17. Enterprises
SMB – Small and Medium Businesses is among the fastest growing segments in India
currently. It is very important to provide SMB companies with the tools required to fuel
and sustain this growth. Microsoft India has made available products and technologies
that have been customized for this segment and have been developed to provide them
with the best-of-the-breed solutions. We now have powerful and cost effective solutions
in the areas of CRM and ERP in addition to our traditional desktop and server offerings
aimed specifically at small and mid sized businesses in India
Consumer This is an emerging segment for Microsoft in India and we are focused on helping
–
people realize their full potential through technology, so they can have more fun, get more done and stay
connected. Building software that enables devices to connect smartly and enable a “better-together”
experience is a part of the value we want to provide people. Overall, we are working with our partners to
help people in three areas: helping them get more things done, enabling them to stay in touch with the
people that matter in their lives, and simply have more fun.

18. the low cost structure, an impression that has been developed over
the years (may be due to the emergence of India as preferred
outsourcing destination)?
ND: India’s biggest USP is the quality of its talent. While, cost is an
important factor and is definitely one of the reasons for India’s
emergence as the preferred outsourcing destination, it is the talent
within the country that is the primary reason for India’s stronghold in
the global IT market.
AS: Being in the thick of business, you are well aware of the very
poor PC penetration in India. Not only for hardware, much of the
expansion in software business, more so for giants like Microsoft, the
PC penetration rate has to be raised as the two are intertwined, What
is Microsoft India’s strategy to enhance this penetration? Against
this backdrop, how would like to see the introduction XP Starter
Edition in this country as one of boosters?
ND: Empowering end users of all levels – from beginners who have
never used a computer to experienced developers – is core to
Microsoft’s mission of making technology relevant to people across
the country. We believe that making technology accessible and
affordable to all is the key to increasing PC penetration in the
country. Through the Windows XP Starter Edition and our other
innovative products and programs, we aim to provide access to leading,

19. In just two years, Neelam Dhawan has managed to become Microsoft's face in India as
far as her customers are concerned. And that’s not just because she’s the software giant’s
Managing Director for India, but also because she’s a veteran of the IT industry,
especially hardware.
While Microsoft India Chairman Ravi Venkatesan thinks long term, it is Dhawan, as the
woman directly in charge of the sales and marketing subsidiary, who drives financial
targets.
Well regarded within both Microsoft and the industry, Dhawan, who started off as a
trainee at HCL, is known for being accessible and cutting through lines to directly reach
executives in the company.
Needless to say, hers isn’t an easy job. “Maintaining work-life balance isn’t easy,
especially if you are as ambitious as I am,” she says with a laugh. Although a self-
confessed hardware person, Dhawan feels excited about what Microsoft is trying to do in
India, and which is not just to sell software, but bridge the digital divide.
“There are a set of evolved users in India, both companies and at homes, but the challenge
is to get to the middle of the pyramid and I relish it,” says Dhawan. Just the sort of

20. It was February 24, 2005. Software giant Microsoft appointed a tough lady to lead.
while appointing Ms Dhawan as its managing director, Microsoft top boss in India Ravi
Venkatesan said, "Neelam Dhawan is highly respected in the industry and has an
excellent track record of managing customer and partner relationships. She brings an
exceptional understanding of the changing needs of customers and partners and a
wealth of experience in delivering solutions." With 22 years of experience in the IT
industry, Dhawan's appointment was not exactly unexpected. She replaced another
veteran, Rajiv Kaul, who moved to a key role in the company's headquarters at in the .
Graduating in economics from St Stephen's College, Delhi, she got her degree in
management from the Faculty of Management Studies, Delhi University. Dhawan kicked
off her career with HCL and in 1996, she joined IBM, where she was vice-president,
personal systems group and was also on the company's board of directors. In 1999, she
joined Hewlett Packard from IBM India. At HP, she was vice-president of the customer
solutions group where she focused on enterprises, the public sector and small and

21. She is among the very few women in a top
Microsoft position and she knows what her
job entails. Immediately after taking up her
post, she drew up a detailed agenda for
meeting everyone within the company, after
which she planned on meeting customers
and others. "I am excited with the
opportunity to lead Microsoft India at a very
interesting time and look forward to
combining my experience with the unique
depth of technology and resources of
Microsoft to drive customer success." This
was how Dhawan described her future role