Avenues International Media (AIM) was founded by Neelkanti Patelkar and Archana Nevrekar to represent films from India in international markets through film festivals and networks. AIM enrolls feature films, documentaries, short films and mobile content from Indian creators to connect with global television channels, distributors and audiences. The company produces its own films across genres and organizes film events. It aims to give more exposure to independent cinema from India by handling international sales and distribution collectively for filmmakers.