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The Radio Workshop
How Big is the Radio Industry?
Community radio 330+ Private FM stations All India Radio
When sensex was 21K, ad spend on radio was  5% , When sensex was at 8K, it was  25% Powerful pillar of media and a cost effective solution to advertisers
Radio as a medium…
Radio
Radio Local Medium
Radio Interactive Medium
Radio Personal Medium
Radio Common Man’s Medium
Radio Current Medium
Radio One to one Medium
Radio – The operational structure
 
Admin
Finance
Sales
Marketing & PR
Programming
Music management
RJs
Technical
Transmission  engineers
Sales RJs Admin Finance Music management Programming Marketing & PR Technical Transmission  engineers
The last 5 years – Phase I, II & III
March 2000 : Govt invites Private sector into FM radio… Initial plan : 108 FM radio frequencies across 40 Tier I & Tier II cities… 101 bids received but only 21 stations operational.  High license fee, yearly escalations of 15% hampers FM growth Phase 1
November 2005: Announcement of Phase II Part 1: Frequencies offered in Phase I and not operational Part 2: Frequencies in new towns already not covered Initial plan: 337 channels, under 5 categories, based on city population 245 channels issued; 136 channels operational   Fee Structure better than phase I Only one channel per city No news or current affairs Phase 2
Expected to add 780 Radio Channels in 275 more cities   TRAI recommends that FM stations be allowed to:   Air News and current affairs Have multiple licenses in a city Change of broadcasting license unit from city to district. Licenses in Tier III and Tier IV cities Phase 3
Radio Programming…
Music Talk Non-Music What is Radio Programming???
Music Talk Non-Music What is Radio Programming??? Songs Jingles
Music Talk Non-Music Songs Jingles What is Radio Programming??? Commercials Stationality Promos Liners
Music Talk Non-Music Songs Jingles What is Radio Programming??? Jock Talk Callers Celebs
The Programming Team Programming Head Producers / Promo Producers Executive Producer Radio Jockies
The Target Audience…
The  concept  of TG
Content to suit the  audience’s NEEDs…
Core Music Player strategies Show fabrics
Players in the market and their TGs
Your Turn now!!!

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