I talked about the transition of Zalando´s business strategy and the introduction of Radical Agility at Zalando Technology. (gfo Regionalmeeting, 17th March 2016, Zalando SE, "The Shuttle")

1. RADICAL AGILITY
THE RESPONSE
TO CONTINUOUS
CHANGES
gfo Regionalmeeting, 17th of March 2016
Zalando SE, Mollstr. 1 “The Shuttle” (Tech
Innovation Lab @Zalando

2. ~3
BILLION EURO
net sales
2015
OVER135
MILLION
WHAT WE DO
2
visits per
month
50%
return rates across
all categories
active
customer
AROUND
18
MILLION
over
150,000
product choices
~10,000
employees in
Europe
over
1500
brands

3. ☐ FASHION COMPANY?
☐ OPERATIONS COMPANY?
☐ TECHNOLOGY COMPANY?
WHO WE ARE
3

4. WHO WE ARE
☑ FASHION COMPANY
expert for online fashion
4
☐ OPERATIONS COMPANY?
☐ TECHNOLOGY COMPANY?

5. WHO WE ARE
5
☑ FASHION COMPANY
expert for online fashion
☑ OPERATIONS COMPANY
excellence in operations with internal
logistics network
☐ TECHNOLOGY COMPANY?

6. WHO WE ARE
6
☑ FASHION COMPANY
expert for online fashion
☑ OPERATIONS COMPANY
excellence in operations with internal
logistics network
☑ TECHNOLOGY COMPANY
mastermind in technology - driver for
innovation

7. YESTERDAY
WE CONNECTED
TWO PLAYERS

8. “I am looking for a shop which delivers me the best
fashion-products fast.”
ONLINE SHOPPER
“I am looking for opportunities to sell fashion products.”
BRAND MANAGER

9. TODAY
WE CONNECT
FASHION AND
PEOPLE

10. /29
“I just spotted this cool sneaker on
Pharrell‘s Instagram account.”
CUSTOMER
@ pharrell, 5m followers
OUR VISION
10
10

11. /29
“Well, let me see which one it
is.”
ZALANDO
“I just spotted this cool sneaker on
Pharrell‘s Instagram account.”
CUSTOMER
11@ pharrell, 5m followers
OUR VISION
11

12. /29
„It‘s the SUPERCOLOR
SUPERSTAR Sneaker from Adidas
at a cost of €100.“
ZALANDO
12@ pharrell, 5m followers
OUR VISION
12

13. /29
ZALANDO
„It‘s the SUPERCOLOR
SUPERSTAR Sneaker from Adidas
at a cost of €100.“
“A really cool sneaker. Do you
have it in other colours?”
CUSTOMER
13@ pharrell, 5m followers
OUR VISION
13

14. /29
„This sneaker classic is available in all
sort of colours. There is a selection for
you.“
ZALANDO
14
OUR VISION
14

15. /29
ZALANDO
„This sneaker classic is available in all
sort of colours. There is a selection for
you.“
“Wow, I like the green one. How
can I get it within
the next hour?”
CUSTOMER
15
OUR VISION
15

16. /29
ZALANDO
„You can get it at the Adidas Originals
store at Münzstraße, Berlin.“
16
OUR VISION
16

17. /29
ZALANDO
„You can get it at the Adidas Originals
store at Münzstraße, Berlin.“
“That‘s great, but I don‘t have
time now, can you deliver it to
me?”
CUSTOMER
17
OUR VISION
17

18. /29
ZALANDO
„Sure, we can send a bike
messenger and he will be with you in
35 minutes.“
18
OUR VISION
18

19. /29
ZALANDO
„Sure, we can send a bike
messenger and he will be with you in
35 minutes.“
„Perfect, I look forward to
receiving it. And thank you!“
CUSTOMER
19
OUR VISION
19

21. FROM COMMAND & CONTROL
TO PURPOSE,
AUTONOMY &
MASTERY

22. TEASER
22

23. PURPOSE
23
MANIFEST
ZALANDO´S
PURPOSE

24. AUTONOMY
24
EMBRACE
AUTONOMY

25. MASTERY
25
COACH AND
DEVELOP THE
INDIVIDUAL

26. TRANSFORMATION
WE CHANGE SOME
THINGS

27. TEAM CHANGES
27
TEAM
LEAD
PRODUCT
MANAGEMENT
ENGINEERING
QUALITY
ASSURANCE
PRODUCT ORGANIZATION
ENGINEERING ORGANIZATION
BUSINESS ASSURANCE
ORGANIZATION

28. LEADERSHIP CHANGES
28
DELIVERY
LEAD
PEOPLE
LEAD
TEAM
LEAD

29. CONSTITUTION
29

30. OBJECTIVES AND KEY RESULTS
30
TEAM
OKRs
COMPANY
OKRs
TEAM
OKRs
TEAM
OKRs
TEAM
OKRs

31. PRAXIS REPORT
IMPLEMENTATION
OF THE
PRINCIPLES IN
BUSINESS
ASSURANCE

32. TEAM DEVELOPMENT
Kickoff
Workshop
PURPOSE
AUTONOMY
MASTERY
RADICAL
AGILITY
CHANGECURVE

33. TEAM DEVELOPMENT
Kickoff
Workshop
Purpose &
Vision
PURPOSE
AUTONOMY
MASTERY
RADICAL
AGILITY
CHANGECURVE

34. TEAM DEVELOPMENT
Kickoff
Workshop
Purpose &
Vision
PURPOSE
AUTONOMY
MASTERY
RADICAL
AGILITY
Workgroups
CHANGECURVE

35. TEAM DEVELOPMENT
Kickoff
Workshop
Purpose &
Vision Distributed Leadership Framework
PURPOSE
AUTONOMY
MASTERY
RADICAL
AGILITY
Workgroups
CHANGECURVE

36. TEAM DEVELOPMENT
Kickoff
Workshop
Purpose &
Vision Distributed Leadership Framework
PURPOSE
AUTONOMY
MASTERY
RADICAL
AGILITY
Roles 1.0
Workgroups
CHANGECURVE

37. TEAM DEVELOPMENT
Kickoff
Workshop
Purpose &
Vision Distributed Leadership Framework
PURPOSE
AUTONOMY
MASTERY
RADICAL
AGILITY
Roles 1.0
OKRs
Workgroups
CHANGECURVE

38. TEAM DEVELOPMENT
Kickoff
Workshop
Purpose &
Vision Distributed Leadership Framework
PURPOSE
AUTONOMY
MASTERY
RADICAL
AGILITY
Roles 1.0
OKRs
Roles 2.0
Workgroups
CHANGECURVE

39. DISTRIBUTED LEADERSHIP FRAMEWORK
Agile &
Lean
Integral
Approach
Sociocracy 3.0
Holacracy
Distributed
Leadership
Framework

40. DISTRIBUTED LEADERSHIP FRAMEWORK
Facilitator Transparency
Governance
Meeting
Operational
Sync
Meeting
Special
Topic
Meeting
Purpose
Autonomous Roles
Tension
What?
How?Proposal

41. BENEFITS FOR BUSINESS EXCELLENCE
41
1. HELP TO CHANGE THE MINDSET
2. EFFICIENT MEETINGS

42. LESSONS LEARNED
42
- MINDSET SHIFT
- CHANGE TAKE TIME
- REACT AGILE
- ENABLE THE PEOPLE

43. CONTACT
43
GUNNAR OBST
Delivery Lead Platform Excellence
Business Audit - Business Excellence - Site Reliability Engineering
gunnar.obst@zalando.de
ZALANDO SE
http://corporate.zalando.de
ZALANDO TECHNOLOGY
http://tech.zalando.com
MEETUP
http://www.meetup.com/