The document provides an overview of the lola&grace brand, which is a jewelry and accessories brand launched in 2012 by Swarovski. In 3 sentences:
lola&grace offers playful jewelry and accessories made of Swarovski crystals that are designed for contemporary, dynamic women aged 20-45. The brand aims to boost women's confidence through on-trend, affordable products sold through its stores and digital presence. It has locations in the UK and Austria and plans to expand further in Europe in 2013.
This document provides an overview of a new fashion brand focused on delivering the latest trends quickly and affordably. Some key points:
- The brand aims to deliver new, fresh, in-vogue fashion to customers everyday like a newspaper provides daily news and information.
- Speed, being up-to-date and affordable pricing are central to the brand's approach in the fast-paced fashion industry.
- The target demographic is fashion-conscious individuals ages 20-50 who enjoy expressing themselves through clothing and staying aware of the latest trends.
- The brand will offer a variety of collections including basics, versatile pieces, and on-trend leisurewear designed for self-expression.
A career in fashion design offers opportunities for creativity as well as business success. It requires a combination of natural artistic skills and acquired technical training from a fashion design program. While India's fashion industry is still growing, it provides many job prospects for fashion designers in areas like apparel production, retail, and for top designers to create their own labels. Fashion design can be highly rewarding for those passionate about design, visual aesthetics, and staying on top of trends.
Great Inside Hanging, Structure Engineering Fashion Designing Institute Lessonsfashiondesigning institute
This document provides information about the Bachelor's program in Fashion Designing offered by the Great Inside Hanging Structure Engineering Fashion Designing Institute. The 3-year undergraduate program covers subjects relevant to international fashion trends and prepares students for careers in the fashion industry. Students learn skills like draping, pattern making, fabric knowledge, and computer-aided design. The program aims to develop students' creative abilities and give them a strong foundation to build successful careers in fashion. Graduates will be equipped to work in fields like merchandising, apparel production, retail, and more.
Fashion designers confer with clients to discuss design ideas, determine prices, and market products. They direct workers to construct samples and garments. Education ranges from a high school diploma to a bachelor's degree. Technical skills include drawing, sewing, and seeing how pieces fit together creatively. Fashion designers work in offices, factories, or stores and often work long, irregular hours to meet deadlines. Median pay is $34,620 for those with less than one year of experience, rising to $78,253-$87,675 with more experience. Professional associations like FIDM offer networking and internship opportunities.
This document outlines a business proposal for a women's plus size clothing boutique called KeKey Boutiques. The boutique aims to cater to women sizes 14-30 by providing fashionable apparel and accessories in a fun and non-judgmental shopping environment. The target market includes trendy women ages 18-30 with fuller figures. The proposal discusses opportunities such as expanding the plus size market, building customer loyalty, and giving back to local communities. Potential risks include customers finding prices unfavorable, opening stores at an unsuitable time, and failing to choose suitable urban locations.
Fashion refers to styles or trends in clothing, accessories, and behaviors that are popular at a given time. The history of fashion design began in the 19th century with Charles Frederick Worth, who is considered the first fashion designer. Fashion changes over time due to factors like trends, culture, religion, age, gender, and area. It is an important part of identity and allows people to express themselves. Fashion awareness has grown through education programs and it is now a significant global industry and source of income.
The document provides an overview of the lola&grace brand, which is a jewelry and accessories brand launched in 2012 by Swarovski. In 3 sentences:
lola&grace offers playful jewelry and accessories made of Swarovski crystals that are designed for contemporary, dynamic women aged 20-45. The brand aims to boost women's confidence through on-trend, affordable products sold through its stores and digital presence. It has locations in the UK and Austria and plans to expand further in Europe in 2013.
This document provides an overview of a new fashion brand focused on delivering the latest trends quickly and affordably. Some key points:
- The brand aims to deliver new, fresh, in-vogue fashion to customers everyday like a newspaper provides daily news and information.
- Speed, being up-to-date and affordable pricing are central to the brand's approach in the fast-paced fashion industry.
- The target demographic is fashion-conscious individuals ages 20-50 who enjoy expressing themselves through clothing and staying aware of the latest trends.
- The brand will offer a variety of collections including basics, versatile pieces, and on-trend leisurewear designed for self-expression.
A career in fashion design offers opportunities for creativity as well as business success. It requires a combination of natural artistic skills and acquired technical training from a fashion design program. While India's fashion industry is still growing, it provides many job prospects for fashion designers in areas like apparel production, retail, and for top designers to create their own labels. Fashion design can be highly rewarding for those passionate about design, visual aesthetics, and staying on top of trends.
Great Inside Hanging, Structure Engineering Fashion Designing Institute Lessonsfashiondesigning institute
This document provides information about the Bachelor's program in Fashion Designing offered by the Great Inside Hanging Structure Engineering Fashion Designing Institute. The 3-year undergraduate program covers subjects relevant to international fashion trends and prepares students for careers in the fashion industry. Students learn skills like draping, pattern making, fabric knowledge, and computer-aided design. The program aims to develop students' creative abilities and give them a strong foundation to build successful careers in fashion. Graduates will be equipped to work in fields like merchandising, apparel production, retail, and more.
Fashion designers confer with clients to discuss design ideas, determine prices, and market products. They direct workers to construct samples and garments. Education ranges from a high school diploma to a bachelor's degree. Technical skills include drawing, sewing, and seeing how pieces fit together creatively. Fashion designers work in offices, factories, or stores and often work long, irregular hours to meet deadlines. Median pay is $34,620 for those with less than one year of experience, rising to $78,253-$87,675 with more experience. Professional associations like FIDM offer networking and internship opportunities.
This document outlines a business proposal for a women's plus size clothing boutique called KeKey Boutiques. The boutique aims to cater to women sizes 14-30 by providing fashionable apparel and accessories in a fun and non-judgmental shopping environment. The target market includes trendy women ages 18-30 with fuller figures. The proposal discusses opportunities such as expanding the plus size market, building customer loyalty, and giving back to local communities. Potential risks include customers finding prices unfavorable, opening stores at an unsuitable time, and failing to choose suitable urban locations.
Fashion refers to styles or trends in clothing, accessories, and behaviors that are popular at a given time. The history of fashion design began in the 19th century with Charles Frederick Worth, who is considered the first fashion designer. Fashion changes over time due to factors like trends, culture, religion, age, gender, and area. It is an important part of identity and allows people to express themselves. Fashion awareness has grown through education programs and it is now a significant global industry and source of income.
Perception of new age consumers who think/believe ‘Fashion is Must’
Noticeable/evident wearer’s attitude, personality and lifestyle.
Entry of big international brands
Growing western influence
Numerous fashion shows in big & small cities in India.
Platform to earn Global reputation
Massimo Dutti positions itself as a brand that offers "functional quality" through dedication to materials and styles that are both elegant and contemporary. The brand aims to appeal to urban customers looking for the latest trends as well as loyalty to the Massimo Dutti label and its values of quality, desirability, functionality, and comfort. Massimo Dutti also seeks to maintain a wide product line including both fashion-oriented and continuity products across its men's, women's, boys, girls and accessories collections.
MH Service Center Astigi, S.L. is a young company that designs, manufactures, and sells children's clothing under the brand La Ormiga. La Ormiga offers high quality clothing and accessories for boys and girls at affordable prices. The company operates stores across Spain and is looking to expand internationally through franchising.
ENG202- term paper--S- Fashion magazineSamiya Yesmin
its my business plan/proposition for opening a fashion magazine in Bangladesh as a part of my course ENG202- Business communication term paper for Mr. Khurrum Mallik
When starting up your own fashion line, one needs to have the big capital to support their dreams. And in quest of accumulating wealth, we might lose our vision. Don’t let your dreams die young. Start designing and apliiq will help you to manufacture, advertise, sell, and deliver your designs. From pocket tees to anything, design it here and start your fashion line.
The fashion industry is expanding by the day and hence, the jobs in the industry are mushrooming too. From working for global brands to local brands to even marketing your own brand, the possibilities are endless. With the boom in the e-commerce industry and the emergence of platforms like Myntra, Jabong, etc, the Indian Fashion industry is brimming with vacancies for managerial positions now more than ever.
Lorena Martínez Blanco is seeking a permanent design position in London and has over 5 years of experience in fashion design, styling, and coordination roles. She has strong skills in CAD, fashion illustration, trend research, pattern cutting, sewing, team management, and languages. Her work experience includes roles at Lulu Liu Ltd, Nylander Couture Fashion Studio, Innocence Clothing Ltd, Julie Eilenberger Ltd, Marios SchwaB Ltd, and Douscent Consulting.
This document summarizes Anthony Burik's presentation on teaching online. He begins by addressing common myths about online teaching, such as the need to be available 24/7 or that students don't develop a sense of community. Burik then defines different types of online and blended courses on a continuum from fully face-to-face to fully online. He discusses considerations for moving from teaching face-to-face to incorporating more online elements, including the technical, managerial, pedagogical/andragogical, and social aspects. Burik provides resources like OTAN's teacher survey to help educators assess their skills and develop a plan for teaching online.
This document provides guidance on building a web presence through creating a content platform and social media engagement. It recommends starting with a website created using Wix and selecting a template to edit. It also suggests focusing social media content on positivity, being timely and topical, using emotional language, consistently posting, telling brief but engaging stories, and making content visually appealing. The document advises managing security through updated firewalls and antivirus software, only using trusted networks, strong passwords, and being wary of suspicious links or files. It also recommends interacting on social media through highlighting people on Facebook, being personal on Twitter within its character limit, and using creative hashtags on Instagram.
While most such packages area unit designed keeping the comfort and safety of the honeymooners in mind, you must keep the subsequent tips in mind to boost your own safety throughout the trip and create it really lingering.
Este documento presenta el Programa de Intervención Breve para Adolescentes que Inician el Consumo de Alcohol y otras Drogas. El programa consta de cinco etapas: 1) detección de casos mediante la aplicación de un cuestionario de tamizaje en escuelas, 2) evaluación del consumo y problemas relacionados, 3) inducción al tratamiento para promover la disposición al cambio, 4) tratamiento de cinco sesiones individuales, y 5) seguimiento a los seis meses. El objetivo es promover un cambio en el patrón de consumo de
La globalización está influyendo en la educación de varias maneras. Ha creado problemas educativos comunes a nivel global relacionados con la competitividad económica, las tecnologías nuevas y las oportunidades. También representa una amenaza para la diversidad cultural y lingüística, aunque los pueblos indígenas usan la tecnología para preservar sus lenguas y culturas. La educación debe preparar a los estudiantes para el mundo laboral globalizado mediante el desarrollo de habilidades con las tecnologías de
Diapositivas proyecto mi familia nuevo 2016Elcy Restrepo
Este documento describe el proyecto del semillero "Patrimonitos de Marinilla" que tuvo como objetivo construir árboles genealógicos dinámicos para cada integrante a fin de fomentar la memoria familiar, la convivencia pacífica y el sentido de pertenencia. Los principales logros fueron mejorar la comunicación familiar, descubrir los orígenes de las familias y sus apellidos, y reconstruir la historia para dejarla a futuras generaciones. El proyecto se desarrolló a través de investigación, acción y particip
This document appears to be a quiz or game about data visualization concepts. It contains questions about different types of charts, graphs, diagrams and their purposes. Participants are asked to identify whether statements about the visualizations are facts or bluffs. The document is divided into three rounds, with the winner of the final round receiving a cash prize. It tests knowledge of key differences and applications of common data visualization techniques.
The document provides instructions for making a pompom keychain. It lists the necessary materials which include various colors of yarn, glue, scissors, lighter, needle, thread, beads, and cloth. It then outlines the step-by-step procedure which involves wrapping yarn around fingers to form the pompom shape, connecting the pompom to a cloth body using glue and a candle, sewing edges of cloth to form a pouch, and tying yarn to complete the keychain. The overall process connects various materials and techniques to synthesize a new creative project.
La educación abierta implica compartir materiales educativos de forma gratuita y con licencia abierta para que puedan ser reutilizados y modificados. Este tipo de educación puede ser presencial, a distancia u online. Las tecnologías de la información y comunicación (TICs) son indispensables en la educación abierta porque permiten un acceso rápido a recursos educativos y compartir contribuciones de forma sencilla.
Globalización y su impacto en la EducaciónSandra Parga G
La globalización ha tenido efectos negativos en la educación en México, a pesar de reducir el analfabetismo. Un gran número de personas no terminan la primaria y tienen habilidades básicas limitadas. Las políticas educativas se ajustan para satisfacer las necesidades del trabajo internacional. La educación se enfoca en preparar al individuo para el mundo laboral. La modernización educativa incluye la descentralización, privatización y énfasis en la calidad sobre la cobertura.
Wear Culture is an online marketplace based in Nigeria that sells premium African fashion from designers around the world. It aims to provide Africans and lovers of African fashion a platform to access high quality clothing and accessories. The company sources items from African designers and offers delivery to Nigerians. It also provides style services like assessments to help customers find the best items. Wear Culture's goal is to globalize and promote African fashion while making it easier for customers to shop from top African brands.
The document summarizes a proposal for an online fashion retail platform called Boho Express Ibiza. It will support designers from the Pitiusas Islands in Spain in distributing their collections globally through e-commerce. The platform aims to provide an affordable solution for production and sales managed from the Balearic Islands. It will offer a differentiated selection of bohemian and island-inspired fashion styles at competitive wholesale prices through a model similar to Amazon or Aliexpress but specialized in fashion and accessories. The initial costs are estimated at €35,000 and the founders are seeking investors in exchange for a percentage of total platform turnover.
Perception of new age consumers who think/believe ‘Fashion is Must’
Noticeable/evident wearer’s attitude, personality and lifestyle.
Entry of big international brands
Growing western influence
Numerous fashion shows in big & small cities in India.
Platform to earn Global reputation
Massimo Dutti positions itself as a brand that offers "functional quality" through dedication to materials and styles that are both elegant and contemporary. The brand aims to appeal to urban customers looking for the latest trends as well as loyalty to the Massimo Dutti label and its values of quality, desirability, functionality, and comfort. Massimo Dutti also seeks to maintain a wide product line including both fashion-oriented and continuity products across its men's, women's, boys, girls and accessories collections.
MH Service Center Astigi, S.L. is a young company that designs, manufactures, and sells children's clothing under the brand La Ormiga. La Ormiga offers high quality clothing and accessories for boys and girls at affordable prices. The company operates stores across Spain and is looking to expand internationally through franchising.
ENG202- term paper--S- Fashion magazineSamiya Yesmin
its my business plan/proposition for opening a fashion magazine in Bangladesh as a part of my course ENG202- Business communication term paper for Mr. Khurrum Mallik
When starting up your own fashion line, one needs to have the big capital to support their dreams. And in quest of accumulating wealth, we might lose our vision. Don’t let your dreams die young. Start designing and apliiq will help you to manufacture, advertise, sell, and deliver your designs. From pocket tees to anything, design it here and start your fashion line.
The fashion industry is expanding by the day and hence, the jobs in the industry are mushrooming too. From working for global brands to local brands to even marketing your own brand, the possibilities are endless. With the boom in the e-commerce industry and the emergence of platforms like Myntra, Jabong, etc, the Indian Fashion industry is brimming with vacancies for managerial positions now more than ever.
Lorena Martínez Blanco is seeking a permanent design position in London and has over 5 years of experience in fashion design, styling, and coordination roles. She has strong skills in CAD, fashion illustration, trend research, pattern cutting, sewing, team management, and languages. Her work experience includes roles at Lulu Liu Ltd, Nylander Couture Fashion Studio, Innocence Clothing Ltd, Julie Eilenberger Ltd, Marios SchwaB Ltd, and Douscent Consulting.
This document summarizes Anthony Burik's presentation on teaching online. He begins by addressing common myths about online teaching, such as the need to be available 24/7 or that students don't develop a sense of community. Burik then defines different types of online and blended courses on a continuum from fully face-to-face to fully online. He discusses considerations for moving from teaching face-to-face to incorporating more online elements, including the technical, managerial, pedagogical/andragogical, and social aspects. Burik provides resources like OTAN's teacher survey to help educators assess their skills and develop a plan for teaching online.
This document provides guidance on building a web presence through creating a content platform and social media engagement. It recommends starting with a website created using Wix and selecting a template to edit. It also suggests focusing social media content on positivity, being timely and topical, using emotional language, consistently posting, telling brief but engaging stories, and making content visually appealing. The document advises managing security through updated firewalls and antivirus software, only using trusted networks, strong passwords, and being wary of suspicious links or files. It also recommends interacting on social media through highlighting people on Facebook, being personal on Twitter within its character limit, and using creative hashtags on Instagram.
While most such packages area unit designed keeping the comfort and safety of the honeymooners in mind, you must keep the subsequent tips in mind to boost your own safety throughout the trip and create it really lingering.
Este documento presenta el Programa de Intervención Breve para Adolescentes que Inician el Consumo de Alcohol y otras Drogas. El programa consta de cinco etapas: 1) detección de casos mediante la aplicación de un cuestionario de tamizaje en escuelas, 2) evaluación del consumo y problemas relacionados, 3) inducción al tratamiento para promover la disposición al cambio, 4) tratamiento de cinco sesiones individuales, y 5) seguimiento a los seis meses. El objetivo es promover un cambio en el patrón de consumo de
La globalización está influyendo en la educación de varias maneras. Ha creado problemas educativos comunes a nivel global relacionados con la competitividad económica, las tecnologías nuevas y las oportunidades. También representa una amenaza para la diversidad cultural y lingüística, aunque los pueblos indígenas usan la tecnología para preservar sus lenguas y culturas. La educación debe preparar a los estudiantes para el mundo laboral globalizado mediante el desarrollo de habilidades con las tecnologías de
Diapositivas proyecto mi familia nuevo 2016Elcy Restrepo
Este documento describe el proyecto del semillero "Patrimonitos de Marinilla" que tuvo como objetivo construir árboles genealógicos dinámicos para cada integrante a fin de fomentar la memoria familiar, la convivencia pacífica y el sentido de pertenencia. Los principales logros fueron mejorar la comunicación familiar, descubrir los orígenes de las familias y sus apellidos, y reconstruir la historia para dejarla a futuras generaciones. El proyecto se desarrolló a través de investigación, acción y particip
This document appears to be a quiz or game about data visualization concepts. It contains questions about different types of charts, graphs, diagrams and their purposes. Participants are asked to identify whether statements about the visualizations are facts or bluffs. The document is divided into three rounds, with the winner of the final round receiving a cash prize. It tests knowledge of key differences and applications of common data visualization techniques.
The document provides instructions for making a pompom keychain. It lists the necessary materials which include various colors of yarn, glue, scissors, lighter, needle, thread, beads, and cloth. It then outlines the step-by-step procedure which involves wrapping yarn around fingers to form the pompom shape, connecting the pompom to a cloth body using glue and a candle, sewing edges of cloth to form a pouch, and tying yarn to complete the keychain. The overall process connects various materials and techniques to synthesize a new creative project.
La educación abierta implica compartir materiales educativos de forma gratuita y con licencia abierta para que puedan ser reutilizados y modificados. Este tipo de educación puede ser presencial, a distancia u online. Las tecnologías de la información y comunicación (TICs) son indispensables en la educación abierta porque permiten un acceso rápido a recursos educativos y compartir contribuciones de forma sencilla.
Globalización y su impacto en la EducaciónSandra Parga G
La globalización ha tenido efectos negativos en la educación en México, a pesar de reducir el analfabetismo. Un gran número de personas no terminan la primaria y tienen habilidades básicas limitadas. Las políticas educativas se ajustan para satisfacer las necesidades del trabajo internacional. La educación se enfoca en preparar al individuo para el mundo laboral. La modernización educativa incluye la descentralización, privatización y énfasis en la calidad sobre la cobertura.
Wear Culture is an online marketplace based in Nigeria that sells premium African fashion from designers around the world. It aims to provide Africans and lovers of African fashion a platform to access high quality clothing and accessories. The company sources items from African designers and offers delivery to Nigerians. It also provides style services like assessments to help customers find the best items. Wear Culture's goal is to globalize and promote African fashion while making it easier for customers to shop from top African brands.
The document summarizes a proposal for an online fashion retail platform called Boho Express Ibiza. It will support designers from the Pitiusas Islands in Spain in distributing their collections globally through e-commerce. The platform aims to provide an affordable solution for production and sales managed from the Balearic Islands. It will offer a differentiated selection of bohemian and island-inspired fashion styles at competitive wholesale prices through a model similar to Amazon or Aliexpress but specialized in fashion and accessories. The initial costs are estimated at €35,000 and the founders are seeking investors in exchange for a percentage of total platform turnover.
The document is a business plan for an online store called Style Galore that will serve as a platform to help up-and-coming fashion designers sell their unique clothing and accessory designs. The business will connect designers, who focus on design and production, with customers by managing the marketing, sales and distribution of the designers' products through an e-commerce website. The plan outlines the services offered to designers, production and sales processes, goals to differentiate the business from competitors and create an international brand, and potential future developments.
Chic Styles and Trends on epatternz.com.epatternzcom
Discover the latest fashion trends, stylish outfits, and timeless classics at ePatternz.com. Explore our curated collection of e-patterns and elevate your wardrobe with ease
This document provides information about the fashion shopping platform Lyst. It summarizes that Lyst partners with top fashion brands and stores, has over 15,000 brands in its inventory, sees 55 million annual shoppers, and had $60 million in funding from investors. It also notes that Lyst aims to offer a universal shopping cart experience and is uniquely positioned for the future of the industry as borders and categories continue to blur in digital fashion shopping.
COS is a new brand launched by H&M in 2007 to target a more upscale market. COS aims to provide high fashion clothing with high quality fabrics and finishes at affordable prices. The brand communicates through its stores, website and magazine to portray a lifestyle of modern luxury. COS garments range from €39-€300 and the brand has expanded to over 30 stores across Europe since its launch. COS competes with brands like Massimo Dutti and Acne while differentiating itself through superior design and production quality.
Competitive Analysis
Company Highlights
Direct Competitors:
Company Highlights
Lovers and Friends
Raissa Gerona, and Mitch
Moseley launched the fashion
brand, Lovers and Friends, in
2010. Since then, the brand
has become a blogger
favorite. The brand prides itself
in its origins, and strives to
create content and product
that reflect it.
Competitive Advantage:
Lovers and Friends’
competitive advantage is
attached to the fact that they
are very much connected to
their L.A. origins. This pride,
which reflects in their brands’
image as a whole, has allowed
them to attract and develop
an L.A.-loving cult that is
devoted to sporting their
goods.
Shrimps
Shrimps is a fashion label
created by London-based
designer, Hannah Weiland. It
was launched in 2013, and has
grown immensely since then.
Originally gaining widespread
recognition as a result of the
faux fur coat, the label has
now also become
distinguished for its
accessories.
Competitive Advantage:
Shrimps’ competitive
advantage is the fact that it
has become known for leading
the conversation on
cruelty-free fashion. As a
result of this, they have gained
a niche and special market
that only they can cater to.
Indirect Competitors:
Company Highlights
Nasty Gal
Nasty Gal was founded in
2006 by Sophia Amoruso in
San Francisco, California. It is
an L.A. based brand that
began by selling vintage
pieces on Ebay, and thirteen
years later has grown into an
appealing fashion brand
directed at young adults; it
now sells clothing, shoes, and
accessories under its own
label.
Competitive Advantage:
Nasty Gal’s competitive
advantage lies in the fact that
it was founded by a person
whose story has inspired its
customers, and which has
created a loyal and special
following for the brand.
Asos
Asos is a British online fashion
retailer. The company was
founded in June of 2000, and
is directed at young adult
consumers. The brand sells its
own line of goods, and also
carries other brands.
Competitive Advantage:
Asos has a competitive
advantage in that it provides
the customer with various
options in regards to brands
and styles. Not only that, but
the brand is inclusive of all
shapes and sizes, and makes it
evident through their website
and content.
Market Information
Shrimps
Target Market:
★ Ages 25-45
★ Includes various ethnicities
★ Mature female professionals
★ Income: $90,000-$120,000
★ Location: City
★ Lead a sophisticated, luxurious lifestyle
★ Aware of the impact of their purchases
Direct Competitors:
Market Information
Market Share:
Since its emergence in 2013, it is evident that Shrimps has gained
immense market share, and continues to do so. This is evident
through the brand’s faux fur specialty, which has created a unique
set of customers for the brand that only they appeal to.
Marketing Strategy:
As for their marketing strategy, like other newer brands, it seems t.
Competitive Analysis
Company Highlights
Direct Competitors:
Company Highlights
Lovers and Friends
Raissa Gerona, and Mitch
Moseley launched the fashion
brand, Lovers and Friends, in
2010. Since then, the brand
has become a blogger
favorite. The brand prides itself
in its origins, and strives to
create content and product
that reflect it.
Competitive Advantage:
Lovers and Friends’
competitive advantage is
attached to the fact that they
are very much connected to
their L.A. origins. This pride,
which reflects in their brands’
image as a whole, has allowed
them to attract and develop
an L.A.-loving cult that is
devoted to sporting their
goods.
Shrimps
Shrimps is a fashion label
created by London-based
designer, Hannah Weiland. It
was launched in 2013, and has
grown immensely since then.
Originally gaining widespread
recognition as a result of the
faux fur coat, the label has
now also become
distinguished for its
accessories.
Competitive Advantage:
Shrimps’ competitive
advantage is the fact that it
has become known for leading
the conversation on
cruelty-free fashion. As a
result of this, they have gained
a niche and special market
that only they can cater to.
Indirect Competitors:
Company Highlights
Nasty Gal
Nasty Gal was founded in
2006 by Sophia Amoruso in
San Francisco, California. It is
an L.A. based brand that
began by selling vintage
pieces on Ebay, and thirteen
years later has grown into an
appealing fashion brand
directed at young adults; it
now sells clothing, shoes, and
accessories under its own
label.
Competitive Advantage:
Nasty Gal’s competitive
advantage lies in the fact that
it was founded by a person
whose story has inspired its
customers, and which has
created a loyal and special
following for the brand.
Asos
Asos is a British online fashion
retailer. The company was
founded in June of 2000, and
is directed at young adult
consumers. The brand sells its
own line of goods, and also
carries other brands.
Competitive Advantage:
Asos has a competitive
advantage in that it provides
the customer with various
options in regards to brands
and styles. Not only that, but
the brand is inclusive of all
shapes and sizes, and makes it
evident through their website
and content.
Market Information
Shrimps
Target Market:
★ Ages 25-45
★ Includes various ethnicities
★ Mature female professionals
★ Income: $90,000-$120,000
★ Location: City
★ Lead a sophisticated, luxurious lifestyle
★ Aware of the impact of their purchases
Direct Competitors:
Market Information
Market Share:
Since its emergence in 2013, it is evident that Shrimps has gained
immense market share, and continues to do so. This is evident
through the brand’s faux fur specialty, which has created a unique
set of customers for the brand that only they appeal to.
Marketing Strategy:
As for their marketing strategy, like other newer brands, it seems t ...
India Circus is an Indian lifestyle brand that offers contemporary and affordable home décor, personal accessories, and other products inspired by modern Indian culture. The brand is committed to high quality and works with designer Krsna Mehta to create prints and patterns. India Circus sells directly through its website and partners with major Indian retailers to reach customers in India and worldwide.
Couture Spot presentation for SLUSH - London October 2013Gabriel DOMBRI
Couture Spot is a platform created by young professionals to help emerging fashion designers. It aims to give these designers a tool to showcase their designs, get feedback from customers, and use analytics to help decide what to produce and market. This helps address problems designers face with lack of experience, validation, and assessing the gap between designer and high-street fashion. The platform allows designers to showcase their work, receive targeted feedback from their audience, and make more informed production decisions based on social and data insights.
LCF Swimsuits produces customizable women's bathing suits in approximately 10 styles. They aim to target women ages 18 to 35 by offering variety in colors, styles, and designs at accessible price points. The company analyzes competitors and plans to differentiate itself by allowing customers to fully customize their suits. It intends to promote the personalized suits through word-of-mouth and distribute them in local boutiques and shops initially.
Our company has been in the textile industry for 15 years, acquiring the knowledge to develop complete garments. We operate a fashion boutique that provides high quality clothing at affordable prices to women. We aim to be a nationally successful and socially responsible business through our products, quality, prices, service, and biannual seasonal clothing lines designed in-house. Our strengths include industry leadership, teamwork skills, and offering lines of credit to customers, while weaknesses are our focus on one customer segment and underutilization of social media for attracting new customers in a competitive market.
an AI stylist that uses
the customer's measurements,
preferences and lifestyle to
suggest outfits and items
24
Fig. 18, author
S T Y L I S T L O U N G E C O N C E P T
25
The Stylist Lounge concept brings the exclusive personal shopping experience to the mass market in a seamless, high-tech way. Customers can step into a body mapping pod to find their exact measurements, then use the Stylist Lounge app to receive outfit suggestions from an AI stylist tailored to their body type, style and budget.
Key features:
- Body mapping pod for accurate sizing
- Stylist Lounge app
- AI stylist assistant
Introduction to marketing H&M essay printAoki Sanchez
H&M is a Swedish multinational retailer known for fast fashion. It has over 3,900 stores worldwide selling clothing, accessories, cosmetics and homeware for men, women, teenagers and children. H&M aims to offer quality, sustainable and affordable fashion. Some of its strategies include expanding online, opening 10-15% more stores annually, and investing in sustainability through initiatives like its "conscious" collection and cotton farming projects. It also owns six independent brands like COS, Weekday and Monki. While facing competition from brands like Zara, H&M has been growing sales annually and aims to continue its global expansion, especially in markets like China, India and the US.
Satnaam Creations is a ready-made garments company that aims to source, retail, and sell fashion products through e-commerce platforms. The company plans to source fashion items like dresses, accessories, and clothing from distributors and sell them through online marketplaces like Amazon, Flipkart, and IndiaMart. It aims to list products on many e-commerce sites for increased sales. As fashion demand grows due to urbanization, the company sees an opportunity to earn profits through sourcing garments at low costs and selling them online and through local retailers located near colleges and stores.
The Truespoke Blog is a leading blog about classic menswear in Vietnam seeking partnerships from November 2016 to March 2017. It has over 20,000 monthly pageviews and 15,000 weekly social media reach, primarily readers aged 25-35 who are middle to upper class. The blog offers programs including product reviews, banner advertising, event announcements, and consultancy services to help partners connect with its audience.
Tshirtstore is a retail chain that sells unique clothing from designers around the world. They have 18 stores in Europe and Asia. This document outlines their PR and social media strategy to raise awareness of the brand in the UK and launch their flagship store. Their approach included building media lists, conducting journalist outreach, setting up social media accounts, designing a new website, blogging, running competitions and stunts, and measuring results like increased sales. The strategies helped put Tshirtstore "on the map" for street fashion in the UK.
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2. 30Shades,
serving a specialized clientele by
partnering with
unique creators of
fashionable clothes & accessories
to bring them onto
one address : 30Shades.com
3. DEAR FASHIONISTA,
YOUR CREATION IS AS UNIQUE AS YOU ARE!
You can be a designer for shirts, headgears, trousers, t-shirts, denims, jackets,
kurtas, fashion jewellery, nightwear, dresses, bags & clutches, resort wear, party
wear, shoes, fashion accessories and much more…
The only criteria for our partnership is:
We expect you to be creator of what you sell at our platform! Strictly, No Traders!
Ask us Why?
4. TO START WITH… A LITTLE, ABOUT US…
30SHADES.COM,
Where designs are handpicked & shortlisted which are attractive in style, colours,
price and quality. The portfolio of fashionista’s, designers, and boutiques whose
creations are put together to give the wearer a unique sense of style and touch
of the extraordinary.
Stay in step with the world!
5.
6.
7.
8.
9.
10. 30SHADES.COM
The 30 Shades customer’s get what they always deserved - Their unique style.
Currently, we have a range of shirts & accessories awaiting the man who knows
how to throw light on new shades of himself.
We aim to offer the complete range of fashion apparel and accessories
for men and women categorized specifically to our dedicated clientele as a
designer would.
11. CURRENT PRODUCT RANGE
SHIRTS | CUFFLINKS | BELTS | TIES | TIY BOW TIES | SUSPENDERS | SCARFS | FASHION HANKS | BOW TIES
COD
12. CURRENTLY AVAILABLE…
HOME/ GLOBAL BRANDS
Lokessh Ahuja Men’s wear designer from Bangalore | Pinoti Designer neckwear from Italy |
Ensign Specialists in ties and scarves from Australia |
Guerin Pocket squares and ties inspired by the great master artist Guerin |
Kamaesato Japanese by origin woven in Australia | Louis Cheval Chosen accessories from Paris
Medici Colorful, casual neckwear from Italy | Puccini Value for money neckwear from Italy |
Urban attitude Designer ties by Robin Gualamo from Australia
13. 30SHADES.COM - FACT SHEET
o We are an online retailer-cum-marketplace for creators/ fashion designers/
brands from across the world to well segmented customers
o 30Shades has left its mark of innovation through handpicked products, focused
customer communication, and unique promotional offers
o Order Processing - 30Shades ships every order received within 24 working hours
o Delivery - Having commercial and technical tie-up with courier companies and
aggregators to pick-up and deliver free of cost within India on all products.
Recently, we have started shipping products internationally too
o Technological - 30Shades maintains its web portal dynamically with in-house
team of designers, developers and strategists thus providing a robust and
dynamic platform for both customers and boutique / brand owners
o Marketing
Successful use of social networking mediums to expand customer base
Well positioned as a fashionable new age brand. It has steadily added on
fashionable products in a phased manner
Use of mostly viral marketing and internet for its popularity coupled with
occasional discounts and referral discounts
Has plans for strategically located guide stores and customer experience
centers
14.
15. 30SHADES.COM - An Online Marketplace for CREATORS Only, Not for traders!
Why?
Because You as a fashionista, believe and deliver the styles with your unique sense
of fashion to your preferred clients.
We appreciate and realize that instead of your designs following the rat race of
online sales and competing with traders & plagiarism on the popular online
marketplaces, you as a creator deserves a better and unique online world of your
own.
30 Shades is an online business providing a platform which serves a sophisticated
and specialized clientele - Just like you. Through right technology and services we
open doors to a new world which brings in larger clientele for you across India and
world.
16. 30Shades.com
IF YOU HAVE FASHION TO SELL, DON’T RESTRICT YOUR MARKET.
An online address for designers -
30Shades.com
Strictly Not for Traders. Only
Creators.
Seamless logistics solutions.
30Shades.com
Fast payment processing.
30Shades.com
Does it in 10 days unlike market
practice of 14-15 days
17. STILL OFFLINE? TRY ONLINE WITH 30 SHADES!
CAGR of about 40%, the booming designer wear industry in India
is likely to cross Rs 11,000 crore mark by 2020 - ASSOCHAM
Rapidly growing popularity of boutiques selling designer and local
wear showcasing finished and ready-to-stitch garments and trendy
dress material is a growth driver for designer wear industry –
combine this driver with 41 million dedicated digital buyers in
India which represents only 27% of the total no. of internet users
in the country…Grow your market while you can…
… and even if you are already selling online, with 30 Shades, you
won’t have just a marketplace-seller relation but a friend-cum-
partner to shoulder the responsibilities. Your growth is our
growth is yours.
18. 30SHADES.COM
Remember, it’s an Online Marketplace for CREATORS Only.. Not for traders!
So, you earn as a partner and not just a seller… Here is how -
Category Popular Online
Marketplace
30Shades.com
Apparels 17% 10%
Fashion Jewellery 18% 10%
Apparel Accessories,
Innerwear &
Sleepwear
13% 8%
Shoes 13% 8%
Handbags 13% 8%
*Payment Gateway
Charges
2.5% or as applicable
The commission mentioned above are for 2016-17 financial year and may change from time to time but
we will always aim to be the most profitable online partners for your business.
Marketplace Commission Vs 30Shades Partnership
19. MUTUAL DELIVERABLES
Yours 30Shades.com
Original & good quality merchandise Maintain Designer’s/ Boutiques profile at site
High Resolution product photographs Provide unbiased display of profile and
products at site
Maintain accurate inventory Scheduling timely pick-ups (if required)
Maintain orders on-schedule Maintaining last mile deliveries (including
international shipping)
Neat packaging with minimal Provide Branded corrugated boxes (if required)
for packaging in advance
Work along to grow your brand Speedy & transparent payment processing
including COD’s