This document provides a market analysis and strategic plan for expanding the real estate agent software RA into the Australian market. It includes a SWOT analysis, identifying strengths such as additional features but also weaknesses in SEO. Competitor information and market share is analyzed. The EFE and IFE matrices rate the external opportunities and internal strengths as average. Early marketing strategies are proposed, including lead generation on LinkedIn, creating an online presence, and registering the business on property software directories.