- The document proposes the "La Masia Project for East Asia", a youth football academy modeled after Barcelona's famed La Masia academy. - It would be located in Jeju, South Korea and aim to teach over 100,000 Asian youth who travel abroad each year professional football techniques through partnerships with clubs in China, Korea, and Japan. - The new academy hopes to introduce Barcelona to Asian football fans and clubs while creating a new profitable business model for the club through services like player development, camps, and club consulting.

1. La Masia Project
for East Asia
-Youth Football Academy
Youngsub Chun
East Asia Sport Management Institute
E-mail: wheecorea@gmail.com
Web-site: www.easmi.org

2. Summary
• La Masia of FCB is the best youth academy out of the world
football academy. But it is hard to enter the academy for Asia youth
because of distance and cultural difference.
• East Asia(China, Japan, Korea) has strong economic success and is
the most consuming market for luxury products.
• Every year, Asia youth players more than 100,000 go to Europe
and South America to learn professional football techniques and
methodology.
• FCB has Escola system around world but Escola does not produce
profitable business model.
• Therefore, the new business for FCB in Asia is necessary to
introduce FCB to Asia football fan and club by Asia La Masia
system
• http://wheecorea.com/sports-column/confucian-network-in-sport-
industry-of-east-asia
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3. Vision
New
Academy
New
Football
Market
East Asia
Fans
Clubs
Investment
Collaboration
FCB
Business
Expansion
New business
model for FCB
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4. Goal & Object
Goal
The Best
youth
academy in
Asia
Object
Professional
football
techniques &
methodology
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5. Market Analysis
Academy?
China football
market & investment
Confucian culture network
in East Asia
Uprising football market in Asia
(China, Japan, Korea, India, Thailand, Vietnam, Australia)
300M football fans
50M football players
20,000 football centers in 2017
50,000 football schools in 2025
More than
100,000 youth
players go to
Europe &
South America
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6. Business Model
Academy
Age: 13-18
Number: 150-200
players
Place
Jeju English Town
International
education(English)
Partners
China/Korea/Japan
Big club
Global sport
corporates
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7. Project Strategy
Joint Venture
• FCB
• FCs of East
Asia
• Jeju city
Sponsorship
• Sport clubs
• Corporates
• AFC
• EAFF
Management
• Partnership
• Agency
• Marketing
• Products
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8. Service & Product
• Professional youth players
• Youth skill camp
• Youth cup for East Asia
Football
• Football agency
• FC consulting
• Marketing, Sponsorship
Business
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9. Proposal
• FCB can launch Asia La Masia to Jeju Island of
South Korea(international free city)
• FCB can joint a cooperation association with East
Asia Football clubs for youth academy
• FCB academy can produce professional players to
Asia and World market
• FCB can expand its business and philosophy to the
world
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