Bang the Table - Planning to Engage Your Community Online Training SlidesBang the Table
This document discusses planning community engagement using web 2.0 tools. It introduces six key tools - blogs, forums, micro-blogs, social networks, wikis, and social media. It provides takeaways and examples for using each tool. The document also covers planning stakeholder and tool identification, engagement strategies, and evaluation frameworks to effectively engage communities online.
Presentation to the 2013 Australasian IAP2 conference by Dr Crispin Butteriss on the power and possibility of digital stories as part of community engagement processes.
What might community engagement look like for the performing arts sector in t...Bang the Table
The document discusses various ways for performing arts organizations to engage with their local communities, such as involving community members in programming decisions, hosting community performances, and co-creating content. It suggests digital engagement strategies like online communities and distributed performances. The overall message is that performing arts organizations should think strategically about how to better support their local artists and audiences.
18 examples of good practice community engagement onlineBang the Table
This document lists 18 examples of online public engagement projects run by Bang the Table, including debates on off-leash beaches and home composting, stories from new parents and those with disabilities, mapping exercises to identify unsafe areas and sites of entrepreneurial innovation, submissions on climate change and land use policy, participatory budgeting on council priorities and community infrastructure, Q&As on the sale of historic assets and coal seam gas, surveys on recycling attitudes and airport preferences, a complaints handling program, an ideas collection platform, and strategies bringing together inputs for Queensland's digital economy and NSW's arts and culture. The document is authored by Crispin Butteriss, co-founder of Bang the Table.
Auckland West Transport Network: Using civic technology to engage the communityBang the Table
Presentation to the IAP2 network in Auckland, New Zealand, about the use of Bang the Table's online stakeholder engagement software, EngagementHQ, to engage the broader Auckland community in a conversation about transport planning
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
Creating and Nurturing Onnline Business CommunitiesBang the Table
Crispin Butteriss is the Chief Practice Officer at Bang the Table and gave a presentation on building successful online business communities. He discussed seven preconditions for success, including having a niche topic, strong purpose, interested members, and ongoing promotion strategy. Butteriss also outlined seven strategies for nurturing communities, such as engaging members and thanking new members. He warned of seven common mistakes like being self-serving, unrealistic expectations, and isolating members. Butteriss recommended modeling thriving communities like those on LitReactor and Good and encouraged attendees to connect with him on LinkedIn.
Bang the Table - Planning to Engage Your Community Online Training SlidesBang the Table
This document discusses planning community engagement using web 2.0 tools. It introduces six key tools - blogs, forums, micro-blogs, social networks, wikis, and social media. It provides takeaways and examples for using each tool. The document also covers planning stakeholder and tool identification, engagement strategies, and evaluation frameworks to effectively engage communities online.
Presentation to the 2013 Australasian IAP2 conference by Dr Crispin Butteriss on the power and possibility of digital stories as part of community engagement processes.
What might community engagement look like for the performing arts sector in t...Bang the Table
The document discusses various ways for performing arts organizations to engage with their local communities, such as involving community members in programming decisions, hosting community performances, and co-creating content. It suggests digital engagement strategies like online communities and distributed performances. The overall message is that performing arts organizations should think strategically about how to better support their local artists and audiences.
18 examples of good practice community engagement onlineBang the Table
This document lists 18 examples of online public engagement projects run by Bang the Table, including debates on off-leash beaches and home composting, stories from new parents and those with disabilities, mapping exercises to identify unsafe areas and sites of entrepreneurial innovation, submissions on climate change and land use policy, participatory budgeting on council priorities and community infrastructure, Q&As on the sale of historic assets and coal seam gas, surveys on recycling attitudes and airport preferences, a complaints handling program, an ideas collection platform, and strategies bringing together inputs for Queensland's digital economy and NSW's arts and culture. The document is authored by Crispin Butteriss, co-founder of Bang the Table.
Auckland West Transport Network: Using civic technology to engage the communityBang the Table
Presentation to the IAP2 network in Auckland, New Zealand, about the use of Bang the Table's online stakeholder engagement software, EngagementHQ, to engage the broader Auckland community in a conversation about transport planning
Helpful information from Salesforce Marketing Cloud Sr Brand Journalist Leslie Poston on how to protect your brand in social media and still reap the benefits of engagement and metrics.
Creating and Nurturing Onnline Business CommunitiesBang the Table
Crispin Butteriss is the Chief Practice Officer at Bang the Table and gave a presentation on building successful online business communities. He discussed seven preconditions for success, including having a niche topic, strong purpose, interested members, and ongoing promotion strategy. Butteriss also outlined seven strategies for nurturing communities, such as engaging members and thanking new members. He warned of seven common mistakes like being self-serving, unrealistic expectations, and isolating members. Butteriss recommended modeling thriving communities like those on LitReactor and Good and encouraged attendees to connect with him on LinkedIn.
While Olympians raced, rowed, and swam to victory, many spectators were also focused on their stomachs. From the delectables consumed while glued to the tube to the lunches sought out in the streets of London to the diets of the athletes, there were more than 329,557 mentions of what people dined on during the Games. Here’s a closer peek.
Hungry Jack’s, a franchise of the International Burger King Corporation, is an iconic Australian brand that is committed to delivering quality products since opening their doors in 1971.
Read this case study to find out what happened when Hungry Jack’s launched a group buying deal with Scoopon (Australia’s leading group buying company), that returned record breaking results
March Madness sported over 2.4 million social media conversations this year and this infographic shares it all!
The lineup includes the top 16 teams, the buzz from fans, and how this all compares to 2011. Check out the slam dunk of data from March 1st through April 2nd.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
SXSW 2012 was overflowing with social media activity. Read about the social media conversations around the panels, parties and people in this helpful yet easy-to-digest report. All monitored and analyzed by Radian6.
The document discusses David B. Thomas's presentation on listening to communities and building social media engagement. Some key points:
- Thomas is the director of community and social strategy at Radian6, a social media monitoring company.
- He discusses how to build communities by listening to conversations, discovering insights, measuring engagement, and actively engaging.
- Case studies show how companies like Kinaxis and Relish Gourmet Burgers improved metrics like traffic, leads, and sales through social media.
- Thomas provides tips on getting started with social media and highlights differences and similarities between B2B and B2C engagement.
On Super Bowl Sunday, there were over 6.6 million social media conversations about the game. The largest spike occurred around 6pm EST with over 1 million posts. 88% of posts were in English. The Giants received more mentions than the Patriots, and quarterback Tom Brady received more mentions than Eli Manning. Popular retweeted accounts included @twitter, @sportscenter and team accounts. The Super Bowl halftime show received around a quarter million tweets, with more female than male mentions. Advertisements from Doritos, H&M and Pepsi were most mentioned. Sentiment towards both teams was mostly positive, though the Giants received more positive sentiment than the Patriots.
The document summarizes social media data from the Iowa caucuses and New Hampshire primary. It finds that the New Hampshire primary saw 64,000 social mentions compared to 88,000 for the Iowa caucuses. The New Hampshire Democratic debate generated over 135,000 mentions, nearly double either event. Ron Paul and Mitt Romney received the most mentions for both events. The data also breaks down mentions by age, gender, location and topics to provide insight into the conversations.
The document summarizes data from the social media analytics company Radian6 about discussion of the 2012 Iowa Caucus over a 7-day period leading up to January 4th, 2012. It found that discussion volume grew starting on January 2nd and peaked on January 3rd with over 103,000 posts. The majority of conversation occurred on Twitter, and topics included predictions about candidates like Ron Paul and analysis of Mitt Romney's narrow victory. The data showed males ages 25-34 mentioned the caucus most frequently.
The document analyzes social media mentions of the phrase "State of the Union" and hashtag "#SOTU" from the previous day and found over 1.1 million mentions, mostly on Twitter. There was a significant spike in mentions at 9pm Eastern when President Obama delivered the State of the Union address, with over 517,000 social mentions at that time. The data shows that the hashtag "#SOTU" was used over three times more often than writing out "State of the Union" in the analyzed social media mentions.
This document discusses the power of social media communities. It notes that social media usage has increased 54% over 2010, with over 800 million people using Facebook. Having an online community enables innovation, collaboration, evangelism, and loyalty. It also discusses how to measure engagement through followers, influence, sentiment, and growth. Additionally, it covers how to maintain and grow communities by participating in conversations, sharing 10% of your own content, and acting as a storyteller, caretaker, and connector both internally and externally.
The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.
The document discusses the growing importance of social media and digital platforms. It notes that students are heavily engaged with social media and digital devices. Nearly all college students own a digital device and spend over 100 minutes per day on Facebook. The document advocates that universities engage students through social media as current and prospective students and alumni. It provides examples of how universities can build their brand and student lifecycle through social platforms. Universities are encouraged to learn from other institutions that are successfully using social media.
The document provides guidance on developing an enterprise social media strategy. It discusses the key elements of listening, measurement and analysis, and engagement. For listening, it recommends providing tools to listen to customers and gain competitive insights. Measurement involves metrics like reach, share of conversation, and referrals. Engagement requires preparing an organization by designating leadership, creating guidelines, and communicating. The basics of engagement are to be real, relevant, practical, patient, and active. It also provides tips for B2B social media and announces an upcoming discussion at Dreamforce 2011.
Radian6 Insights provides additional analysis beyond basic social media metrics for Topic Profiles. It enhances profiles with demographics, locations, sentiments, and influence information from partners like Klout, OpenAmplify and OpenCalais. This deeper insight helps understand conversations in more detail and activate targeted social media strategies. Customers can try a sample profile or activate free or paid insights on their own profiles to gain these analytics.
Issue/Crisis Management and Addressing Social Challenges
Intel has been listening to the social web since 1996, when they experienced a design defect in one of their Pentium products. Ali Ardalan and Rick Reed will discuss how Intel uses Radian6 to measure the success of their marketing programs and manage issues that could damage Intel’s $32 billion dollar brand. They’ll also provide insight into some of the social challenges they face as Intel approaches 2011/12 with an ever-expanding product portfolio and international markets as social media is embraced around the globe.
Leveraging Radian6 to Develop an International Digital Crisis Plan
If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond. During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how Radian6 can be used as the centerpiece of their planning.
ING Direct launched a new THRiVE Chequing Account made for savers by savers. They used a crowd-sourced approach to product development, soliciting feedback from customers on their new account rather than using traditional suggestion boxes. ING Direct acknowledged all feedback, was transparent about both positive and negative feedback, and was proactive rather than just reactive in addressing issues. They had the infrastructure to support this customer-focused approach to development.
The document discusses conducting a social media audit to determine a brand's competitive advantage on social media platforms, where to concentrate presence, optimal keywords, and benchmarks for measuring goals and success. The audit involves analyzing volume of mentions, distribution of conversations across channels, and content of conversations to identify share of voice, where brand should participate, and best keywords. It also provides examples of setting benchmarks against goals to measure expansion of presence, changes in sentiment, share of voice over competitors, and other metrics.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
While Olympians raced, rowed, and swam to victory, many spectators were also focused on their stomachs. From the delectables consumed while glued to the tube to the lunches sought out in the streets of London to the diets of the athletes, there were more than 329,557 mentions of what people dined on during the Games. Here’s a closer peek.
Hungry Jack’s, a franchise of the International Burger King Corporation, is an iconic Australian brand that is committed to delivering quality products since opening their doors in 1971.
Read this case study to find out what happened when Hungry Jack’s launched a group buying deal with Scoopon (Australia’s leading group buying company), that returned record breaking results
March Madness sported over 2.4 million social media conversations this year and this infographic shares it all!
The lineup includes the top 16 teams, the buzz from fans, and how this all compares to 2011. Check out the slam dunk of data from March 1st through April 2nd.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
SXSW 2012 was overflowing with social media activity. Read about the social media conversations around the panels, parties and people in this helpful yet easy-to-digest report. All monitored and analyzed by Radian6.
The document discusses David B. Thomas's presentation on listening to communities and building social media engagement. Some key points:
- Thomas is the director of community and social strategy at Radian6, a social media monitoring company.
- He discusses how to build communities by listening to conversations, discovering insights, measuring engagement, and actively engaging.
- Case studies show how companies like Kinaxis and Relish Gourmet Burgers improved metrics like traffic, leads, and sales through social media.
- Thomas provides tips on getting started with social media and highlights differences and similarities between B2B and B2C engagement.
On Super Bowl Sunday, there were over 6.6 million social media conversations about the game. The largest spike occurred around 6pm EST with over 1 million posts. 88% of posts were in English. The Giants received more mentions than the Patriots, and quarterback Tom Brady received more mentions than Eli Manning. Popular retweeted accounts included @twitter, @sportscenter and team accounts. The Super Bowl halftime show received around a quarter million tweets, with more female than male mentions. Advertisements from Doritos, H&M and Pepsi were most mentioned. Sentiment towards both teams was mostly positive, though the Giants received more positive sentiment than the Patriots.
The document summarizes social media data from the Iowa caucuses and New Hampshire primary. It finds that the New Hampshire primary saw 64,000 social mentions compared to 88,000 for the Iowa caucuses. The New Hampshire Democratic debate generated over 135,000 mentions, nearly double either event. Ron Paul and Mitt Romney received the most mentions for both events. The data also breaks down mentions by age, gender, location and topics to provide insight into the conversations.
The document summarizes data from the social media analytics company Radian6 about discussion of the 2012 Iowa Caucus over a 7-day period leading up to January 4th, 2012. It found that discussion volume grew starting on January 2nd and peaked on January 3rd with over 103,000 posts. The majority of conversation occurred on Twitter, and topics included predictions about candidates like Ron Paul and analysis of Mitt Romney's narrow victory. The data showed males ages 25-34 mentioned the caucus most frequently.
The document analyzes social media mentions of the phrase "State of the Union" and hashtag "#SOTU" from the previous day and found over 1.1 million mentions, mostly on Twitter. There was a significant spike in mentions at 9pm Eastern when President Obama delivered the State of the Union address, with over 517,000 social mentions at that time. The data shows that the hashtag "#SOTU" was used over three times more often than writing out "State of the Union" in the analyzed social media mentions.
This document discusses the power of social media communities. It notes that social media usage has increased 54% over 2010, with over 800 million people using Facebook. Having an online community enables innovation, collaboration, evangelism, and loyalty. It also discusses how to measure engagement through followers, influence, sentiment, and growth. Additionally, it covers how to maintain and grow communities by participating in conversations, sharing 10% of your own content, and acting as a storyteller, caretaker, and connector both internally and externally.
The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.
The document discusses the growing importance of social media and digital platforms. It notes that students are heavily engaged with social media and digital devices. Nearly all college students own a digital device and spend over 100 minutes per day on Facebook. The document advocates that universities engage students through social media as current and prospective students and alumni. It provides examples of how universities can build their brand and student lifecycle through social platforms. Universities are encouraged to learn from other institutions that are successfully using social media.
The document provides guidance on developing an enterprise social media strategy. It discusses the key elements of listening, measurement and analysis, and engagement. For listening, it recommends providing tools to listen to customers and gain competitive insights. Measurement involves metrics like reach, share of conversation, and referrals. Engagement requires preparing an organization by designating leadership, creating guidelines, and communicating. The basics of engagement are to be real, relevant, practical, patient, and active. It also provides tips for B2B social media and announces an upcoming discussion at Dreamforce 2011.
Radian6 Insights provides additional analysis beyond basic social media metrics for Topic Profiles. It enhances profiles with demographics, locations, sentiments, and influence information from partners like Klout, OpenAmplify and OpenCalais. This deeper insight helps understand conversations in more detail and activate targeted social media strategies. Customers can try a sample profile or activate free or paid insights on their own profiles to gain these analytics.
Issue/Crisis Management and Addressing Social Challenges
Intel has been listening to the social web since 1996, when they experienced a design defect in one of their Pentium products. Ali Ardalan and Rick Reed will discuss how Intel uses Radian6 to measure the success of their marketing programs and manage issues that could damage Intel’s $32 billion dollar brand. They’ll also provide insight into some of the social challenges they face as Intel approaches 2011/12 with an ever-expanding product portfolio and international markets as social media is embraced around the globe.
Leveraging Radian6 to Develop an International Digital Crisis Plan
If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond. During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how Radian6 can be used as the centerpiece of their planning.
ING Direct launched a new THRiVE Chequing Account made for savers by savers. They used a crowd-sourced approach to product development, soliciting feedback from customers on their new account rather than using traditional suggestion boxes. ING Direct acknowledged all feedback, was transparent about both positive and negative feedback, and was proactive rather than just reactive in addressing issues. They had the infrastructure to support this customer-focused approach to development.
The document discusses conducting a social media audit to determine a brand's competitive advantage on social media platforms, where to concentrate presence, optimal keywords, and benchmarks for measuring goals and success. The audit involves analyzing volume of mentions, distribution of conversations across channels, and content of conversations to identify share of voice, where brand should participate, and best keywords. It also provides examples of setting benchmarks against goals to measure expansion of presence, changes in sentiment, share of voice over competitors, and other metrics.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.