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Situation The current situation is that the police department in Britain is under scrutiny because of their recent behaviors and attitudes towards their job.  After a police officer went under cover to observe and record the various actions being taken by the police, she discovered sexist attitudes towards the women working on the force and also towards rape victims.  She also discovered that they were abusing their authority, playing games while they should have been working, and missing the “pride” that used to go along with having the job.  After her under cover findings were shown to the public, the public was outraged with the police force.
Objectives ,[object Object],[object Object],[object Object]
Target Audience ,[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object]
Calender ,[object Object]
Budget ,[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object]
Source Credibility ,[object Object],[object Object],[object Object]
Cognitive Dissonance ,[object Object],[object Object],[object Object],[object Object]
The Flow of Opinion ,[object Object],[object Object],[object Object]
Suggestions for Action ,[object Object],[object Object],[object Object],[object Object]

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Police Force Scandal

  • 1. Situation The current situation is that the police department in Britain is under scrutiny because of their recent behaviors and attitudes towards their job. After a police officer went under cover to observe and record the various actions being taken by the police, she discovered sexist attitudes towards the women working on the force and also towards rape victims. She also discovered that they were abusing their authority, playing games while they should have been working, and missing the “pride” that used to go along with having the job. After her under cover findings were shown to the public, the public was outraged with the police force.
  • 2.
  • 3.
  • 4.
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  • 6.
  • 7.
  • 8.
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  • 11.
  • 12.