The document discusses targeting a media product's audience by considering their age, gender, and class. It aims to attract a middle-class, urban audience ages 15 through clothing, actors, and scenarios. Horror is chosen as it appeals to both genders and younger audiences. Scenes and an antagonist are included to represent both genders and counter stereotypes while still appealing to the target demographic.

1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?

2. AGE

3. GENDER

4. CLASS
• Middle-class backgrounds
• In the UK Tribes group URBAN

5. HOW DID YOU ATTRACT/ADDRESS YOUR
TARGET AUDIENCE?

6. AGE
• Having actors of the same age.
• The characters are supposed to be around 15.
• Style of clothing: modest
• Young people seem to like horror films, we tried to make it scary but so
scary that it wouldn’t be able to rate 12.

7. GENDER
• Actors/characters of both genders included
• Gender neutral clothing worn
• Antagonist is a female
• This counteracts the male-dominated group
• We could use the music to target the audience as horror is a gender-
neutral genre

8. CLASS
• Clothing is modest
• House is not theirs, they are trespassing
• The URBAN tribe, from my research, likes horror films especially.