Andrew Goodwin's theory discusses five characteristics of music videos: 1) Demonstrating genre characteristics through visuals like stage performances for metal or bikini-clad women by pools for rap. 2) Frequent notions of looking with seductive portrayals or eye contact with the camera. 3) A relationship between the music and visuals being illustrative, amplifying or contradicting. 4) Close-ups of the artist and developing motifs that recur. 5) Intertextual references that audiences enjoy, like Destiny's Child referencing Charlie's Angels.

1. Andrew Goodwin theory
Lucy burrows

2. 1. Demonstrates genre characteristics
For example, a music video featuring a stage performance is typical for a metal video or a
music video with women in bikini’s by a pool and expensive cars in a rap video.

3. 2. The frequent notions of looking
Women or men being portrayed seductively or having eye contact with the camera.
For example, miley cyrus sells her music through sex appeal (voyeurism).

4. 3. A relationship between the music and visuals
This can either be illustrative, amplifying or contradicting.

5. 4. Include close-ups of artist and develop motifs
which recur across their work
An example of a visual style could be lady gaga as she’s always in quirky clothes.
The “4th wall” is broken near always when the video is a performance. Direct address is
used and to seem like they’re singing to us.

6. 5. there’s often intertextual reference
Audience enjoy knowing the ‘in joke’. For example, when destiny’s child did independent
women referencing to Charlie’s angel's.

7. 5. there’s often intertextual reference
Audience enjoy knowing the ‘in joke’. For example, when destiny’s child did independent
women referencing to Charlie’s angel's.