The respondent learned the following from audience feedback on their music video: 1. Females enjoyed the video more than males, as the video was designed for a female audience. Age groups had similar enjoyment levels. 2. Camera work and editing received lower ratings than enjoyment, possibly due to a lack of complex camera movements or a vague question. Males rated it lower than females. 3. Younger audiences may not understand the significance of camera work and editing as much as older audiences.

1. Question 3 EvaluationWhat have you learned from audience feedback?

3. My Questionnaire Please circle the appropriate: 1 = worst, 5 = best 1. How much did you enjoy the video? 1 2 3 4 5 2. How well do you think the camera work and editing held your attention? 1 2 3 4 5 3. How would you rate the quality of the mise-en-scene? 1 2 3 4 5 4. How well did you respond to the costume and styling? 1 2 3 4 5 5. How much do you think the visuals fitted with the lyrics? 1 2 3 4 5 6. To what extent do you think the lip-syncing was up to scratch? 1 2 3 4 5 7. To what extent does the video reflect the genre of the music? 1 2 3 4 5 8. How well does the video promote the artist? 1 2 3 4 5 9. Were the shots: -too quick- -too slow- -about right- 10. What was the best part of the video? 11. Would you watch the video again? -yes- -maybe- -no-

4. Question 1How much did you enjoy the video?These results could be better, although fortunately a majority of the answers are above 3. The overall mean for how much my audience enjoyed my video was 4. I also worked out the mean for each age group and each sex. I can clearly see form this table that the females enjoyed my video 0.8 more than the males. I think this is fairly accurate because I designed my video for a female audience, therefore I am quite please with these results. The age group means are fairly similar, this is not too surprising because a quote from Dr Oliver Sacks “humans are a musical species”, explains that the different age groups are bound to love music and the video because everyone is submissive towards it. I was expecting the older teenagers to respond in a better way towards my video than the younger because they are more likely to take it more seriously, and relate to it. Younger teenagers would prefer a video that was perhaps more upbeat. I find it interesting that the people within their mid 20s dislike the video much more than the people in their 30s. this may be because the older people are more likely to be a lot more generous in their opinions towards my video.

5. Question 2How well do you think the camera work and editing held your attention?These results are quite a lot lower than my first question. I think the reason for this is that I have not used very complex camera movement, or simply because the question was rather vague. Once again the males results are lower than the females, this may because they have a harsher view than the females, and perhaps more modest. If the males already marked a lower score for whether they enjoyed the video or not, they may already have a biased view on the other elements of the video. There is a slight increase in the means of the age group as the audience gets older. This may be because the younger audience don’t understand the significance of camera and editing work.

6. Question 3How well would you rate the quality of themise-en-scene?

7. Question 4How well did you respond to costume and styling?

8. Question 5How much do you think the visuals fitted with the lyrics?