Bethany Smith created an original music video, magazine advertisement, and digipack for a music project. She closely followed conventions of real media to make her pieces feel professional. For the music video, she studied other music videos and incorporated direct eye contact, narrative elements, and specific camera shots and movements to match the emotion of the song. The magazine ad and digipack also used conventions like close-up photos and continuity across pieces. Bethany tailored elements like clothing, lighting, and social media inclusion to represent the song's message and target young female audience.
The student created a music video, magazine advertisement, and digipack for a coursework project that were all clearly linked together. Each piece focused on the theme of complications in relationships and overcoming broken relationships. Specifically, the music video used emotive footage and editing to entertain and convey sadness and betrayal between two girls and an emotionless boy. The magazine ad and digipack used close-up shots of the characters to highlight their emotions and promote the music video. Overall, the student believes the three pieces were effective together as they shared similar styles, themes, and successfully promoted each other.
The document is a coursework evaluation that discusses how the student's media product uses and challenges conventions of real music videos. It summarizes how the student's music video does not feature an artist, uses lip syncing, was shot in multiple locations with different cameras, and has a conceptual style. It also discusses how the student's CD cover and still shots from the music video follow conventions of indie/rock albums. The student believes their media products will be effective at promotion because the CD cover and still shots will be repeated across different promotional materials to repeatedly expose the audience to the artist and song.
1) The document discusses how the creator effectively linked their music video, digipak, and poster through synergy. Synergy is achieved by combining different media to promote a single thing, in this case the artist "Melody".
2) While the music video did not have a single color scheme due to the narrative, pink, white, and black were used for the digipak and poster to represent the artist's personality and themes of empowerment. Cinematography, mise-en-scene, typography, and themes were also consistently portrayed across all three products.
3) Careful research was done into other artists to inspire creative choices that would effectively develop the brand identity and ensure the audience
The document discusses how the media product of a music video uses conventions of real music videos. It follows conventions such as linking the lyrics and visuals, varying the pace of cuts with the music, and including scenes of the artist singing to the camera and a narrative that flows with the song. However, it also challenges conventions by not having a clear narrative. The document also discusses how the magazine advert and digipak for the music video follow conventions such as including ratings, social media links, photos from the video, and production details, but challenge conventions through unique design elements.
- The target audience for the artist's song is 15-30 year olds, primarily females as the song is from a female perspective. Younger members of the audience may relate through their parents in older age groups.
- The artist gathered feedback on their music video from social media sites like Twitter and Facebook, as well as through online surveys. This helped identify ways to improve the video.
- Suggestions from the feedback included adding more passion to the singing, using more and wider location shots, and including a clearer narrative and more action shots. However, many of these changes would require refilming parts of the video.
How effective is the combination of your main product and ancillary texts q2emmacalder123
The document discusses the effectiveness of combining a main product (a music video) with ancillary texts (a magazine advert and digipak) in promoting the same song. It outlines how all products maintain a consistent purple and white house style and theme of intoxication to ensure the target audience recognizes they are connected. Both the advert and digipak feature the main protagonist from the music video to clearly promote the video and use similar designs and effects to reinforce themes of intoxication and loneliness portrayed in the video.
The document discusses the design of a digipack for a fictional artist. It describes choosing images that portray the artist as mysterious, curious, and finding peace in nature. Additional details like the track list and website link were included to make it look professional. Feedback from a focus group was generally positive about relating to the artist's personality, though some felt the images were too stereotypical and could have shown more locations. Through this process, the author learned the importance of planning shots in advance and considering the audience's perspective to clearly convey the intended message.
The document summarizes the student's media production project evaluating how it uses, develops, or challenges conventions of real-life media products. The student researched various artists to understand conventions for music videos, album covers, and posters. Their video, poster, and album cover aim to follow conventions by portraying emotions visually in a way that relates to the song's meaning. The student also analyzes their work based on music video theorist Andrew Goodwin's theories about genre characteristics, relationships between music/lyrics and visuals, demands of record labels, and intertextual references. Feedback from peers was gathered and helped the student improve their work.
The student created a music video, magazine advertisement, and digipack for a coursework project that were all clearly linked together. Each piece focused on the theme of complications in relationships and overcoming broken relationships. Specifically, the music video used emotive footage and editing to entertain and convey sadness and betrayal between two girls and an emotionless boy. The magazine ad and digipack used close-up shots of the characters to highlight their emotions and promote the music video. Overall, the student believes the three pieces were effective together as they shared similar styles, themes, and successfully promoted each other.
The document is a coursework evaluation that discusses how the student's media product uses and challenges conventions of real music videos. It summarizes how the student's music video does not feature an artist, uses lip syncing, was shot in multiple locations with different cameras, and has a conceptual style. It also discusses how the student's CD cover and still shots from the music video follow conventions of indie/rock albums. The student believes their media products will be effective at promotion because the CD cover and still shots will be repeated across different promotional materials to repeatedly expose the audience to the artist and song.
1) The document discusses how the creator effectively linked their music video, digipak, and poster through synergy. Synergy is achieved by combining different media to promote a single thing, in this case the artist "Melody".
2) While the music video did not have a single color scheme due to the narrative, pink, white, and black were used for the digipak and poster to represent the artist's personality and themes of empowerment. Cinematography, mise-en-scene, typography, and themes were also consistently portrayed across all three products.
3) Careful research was done into other artists to inspire creative choices that would effectively develop the brand identity and ensure the audience
The document discusses how the media product of a music video uses conventions of real music videos. It follows conventions such as linking the lyrics and visuals, varying the pace of cuts with the music, and including scenes of the artist singing to the camera and a narrative that flows with the song. However, it also challenges conventions by not having a clear narrative. The document also discusses how the magazine advert and digipak for the music video follow conventions such as including ratings, social media links, photos from the video, and production details, but challenge conventions through unique design elements.
- The target audience for the artist's song is 15-30 year olds, primarily females as the song is from a female perspective. Younger members of the audience may relate through their parents in older age groups.
- The artist gathered feedback on their music video from social media sites like Twitter and Facebook, as well as through online surveys. This helped identify ways to improve the video.
- Suggestions from the feedback included adding more passion to the singing, using more and wider location shots, and including a clearer narrative and more action shots. However, many of these changes would require refilming parts of the video.
How effective is the combination of your main product and ancillary texts q2emmacalder123
The document discusses the effectiveness of combining a main product (a music video) with ancillary texts (a magazine advert and digipak) in promoting the same song. It outlines how all products maintain a consistent purple and white house style and theme of intoxication to ensure the target audience recognizes they are connected. Both the advert and digipak feature the main protagonist from the music video to clearly promote the video and use similar designs and effects to reinforce themes of intoxication and loneliness portrayed in the video.
The document discusses the design of a digipack for a fictional artist. It describes choosing images that portray the artist as mysterious, curious, and finding peace in nature. Additional details like the track list and website link were included to make it look professional. Feedback from a focus group was generally positive about relating to the artist's personality, though some felt the images were too stereotypical and could have shown more locations. Through this process, the author learned the importance of planning shots in advance and considering the audience's perspective to clearly convey the intended message.
The document summarizes the student's media production project evaluating how it uses, develops, or challenges conventions of real-life media products. The student researched various artists to understand conventions for music videos, album covers, and posters. Their video, poster, and album cover aim to follow conventions by portraying emotions visually in a way that relates to the song's meaning. The student also analyzes their work based on music video theorist Andrew Goodwin's theories about genre characteristics, relationships between music/lyrics and visuals, demands of record labels, and intertextual references. Feedback from peers was gathered and helped the student improve their work.
The document discusses the evaluation of the student's media products which were created to portray the feelings and meaning of the song "Saving All My Love for You" by Whitney Houston. The student analyzed various artists to understand conventions and applied them to their own video, poster, and album cover. They received feedback from audiences at different stages of development and made changes accordingly. The student also discusses how their products fit with Andrew Goodwin's theories of music videos and demonstrates intertextuality. Overall, they are pleased with combining their main product and ancillary texts but learned they could have improved their planning and filming skills for the video construction.
The document discusses the effectiveness of combining a music video with ancillary products like a magazine advert and digipak. It describes how all the products maintain a consistent purple and white house style and theme of intoxication to connect them. The music video uses a young female protagonist getting drunk to portray loneliness and allow audiences to relate to her experiences. The magazine advert and digipak feature the protagonist and imagery from the music video to promote it. Elements like reviews and release details in the advert also promote the video. The digipak continues the intoxication theme through blurred images and separates the track list into euphoria and come down stages of being drunk.
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
The document evaluates the film "Her Decision" produced by the author and their group. It discusses how the film uses conventions of the romantic comedy genre, such as having a female protagonist looking for love. It also analyzes how the film challenges conventions by including flashbacks and multiple disruptions to the storyline. The author believes this keeps the audience engaged. The document also discusses how the film's poster and magazine review complement the main film and represent it effectively.
The document provides feedback from friends, family members, and teachers on the student's music video and album cover titled "Breathe Me". Written feedback praised the polished editing and inclusion of polaroid photos but noted some shots were unfocused. Verbal feedback showed viewers were engaged by the lyrics and raw emotion. Friends related well to the target age group. The student reflects that while some shots could have been improved, "Breathe Me" was largely a success in achieving its simple but effective goals.
The document discusses the goals and creative decisions behind a magazine advertisement. It aimed to highlight the narrative by merging two faces to show two lives becoming one. It included the song title and band name prominently to identify the piece. Social media logos were included to link to the target audience. A newspaper quote was used to imply high quality. The ad aimed to encourage life lessons and educate about standards of living by depicting a character transforming from poor to well-off. It merged the two faces to show they were connected and expand the music video's idea. The ad would likely appear in music magazines and locations like bus stops to reach a wide young audience.
The document discusses the design choices for a digipak for a single by the band Bastille. It aimed to target a young audience by using images related to partying and nightlife that they could relate to, and showing the improvement in quality of life over the course of the music video. Different edits of photos of a woman's eyes open and closed were used to represent themes in the narrative. The design aims to appeal to younger people through its use of intriguing images and references to the band's past success at the Brit Awards.
In what ways does your media product use, develop and challenge conventions o...sophiejvbell
The document discusses how the media product challenges and develops conventions of real media products in the folk/indie music genre.
Specifically, the music video takes influence from indie films by focusing on young, carefree couples in love through use of mise-en-scene, costumes, and characterization. However, it challenges conventions by showing a lesbian couple's love equally rather than solely for male pleasure.
The digipak incorporates nostalgic Polaroid photos rather than plain images, and challenges conventions by emphasizing the image over text. However, it still includes necessary information like the track list and copyright to maintain professionalism.
Overall, the product aims to challenge stereotypes while developing conventions like social media
The combination of the main product (music video) and ancillary texts (magazine advert and digipak) is effective because it maintains a consistent house style and theme of intoxication. The products portray different stages of intoxication to create empathy and identification with the protagonist. They also successfully promote the music video, songs, and genre of drum and bass to the target audience. Images and design elements across the products connect them and allow the audience to recognize they are related to the same music video.
The document discusses the effectiveness of combining a main product (music video) with ancillary texts (magazine advert, digipak). It describes how all products maintain a consistent house style and theme of intoxication to connect the audience. The music video uses a relatable protagonist to portray different stages of drinking. The magazine advert and digipak also promote the music video through imagery and reviews while representing the drum and bass genre.
The combination of the main product (music video) and ancillary texts (magazine advert and digipak) is effective because it maintains a consistent house style and theme of intoxication. The products portray different stages of intoxication to create empathy and identification with the protagonist. They also successfully promote the music video, songs, and genre of drum and bass to the target audience. Images and design elements across the products connect them and allow the audience to recognize they are related to the same music video.
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
The document discusses how a media product would represent a particular social group. It describes choosing a well-dressed female protagonist portrayed by Emma Stone to appeal to both female and male audiences. The protagonist is meant to inspire confidence in the social group. For the male protagonist, Dylan O'Brian was selected as someone who conveys a lack of overconfidence, a quality the social group should relate to in order to feel they can succeed without needing confidence.
The document summarizes an album advertisement for Katy Perry's "One of the Boys" album. It notes that the advertisement lacks text but conveys the necessary information through Katy Perry's signature candy pink branding. The advertisement features the same photo from the album back cover, showing Katy's fun and lively personality. It also promotes her hit song "I Kissed a Girl" to appeal to the pop genre and male audience. However, the title "One of the Boys" somewhat contradicts the feminine image presented.
Evaluation how effective_is_the_combination_oLaura O'Connor
The document discusses how the creator incorporated themes of love and loss throughout their three main products: a music video, CD advert, and digipack.
The music video portrayed the relationship between the artist and their boyfriend who had passed away, using color and imagery to represent their love and the loss they experienced.
For the CD advert and digipack, the creator used a picture of the artist holding a yellow flower, which symbolizes loss and unrequited love, continuing the theme. Additional imagery on the digipack further depicted the close relationship and theme of love and loss.
Overall, the creator felt they successfully linked all three products together thematically to portray a cohesive message and image promoting the
Bethany Smith used various technologies throughout the different stages of her media project. She created a blog on Wordpress to track her progress through research, planning, and evaluation. The blog contained over fifty posts detailing her ideas, plans, and final products. She also recorded podcasts on audience theory and media representation to help her better understand the topics. For her music video, she used a Canon 550D camera to film all raw footage and production diaries due to its high quality images and lens control. Overall, she found technologies like Wordpress, podcasting, and the Canon camera most valuable for constructing her products and editing the final stages.
The document discusses feedback the author received on her podcast production from an informed audience. She learned that feedback is important to fulfill the production goals and improve it based on others' advice. The author gathered feedback from her target audience of females aged 15-28 at various stages of production. This helped her refine her music video's storyline, add more characters, and make small changes to her magazine and packaging designs. Overall, the regular audience feedback was key to creating a successful final production that would appeal to her target demographic.
Informe sobre uso de WordPress basado en el análisis de 30.000 instalaciones WordPress realizadas por wpdoctor. Estudio realizado por el equipo técnico de webempresa.com
In this presentation you will be able to fiind some of the most common stereotypes about Spain and Spaniards. We will tell you what we the Spaniards think about them
Este documento presenta un manual para el profesorado de Enseñanza Secundaria sobre cómo prevenir y abordar los conflictos en el aula. En la introducción, se destaca que la convivencia es un tema importante en los centros educativos y que tanto los padres como el profesorado deben trabajar juntos para educar a los adolescentes. A continuación, el manual analiza las causas más comunes de la indisciplina, propone estrategias generales de prevención y técnicas para potenciar conductas positivas o reducir las negativas. Finalmente,
The document discusses the evaluation of the student's media products which were created to portray the feelings and meaning of the song "Saving All My Love for You" by Whitney Houston. The student analyzed various artists to understand conventions and applied them to their own video, poster, and album cover. They received feedback from audiences at different stages of development and made changes accordingly. The student also discusses how their products fit with Andrew Goodwin's theories of music videos and demonstrates intertextuality. Overall, they are pleased with combining their main product and ancillary texts but learned they could have improved their planning and filming skills for the video construction.
The document discusses the effectiveness of combining a music video with ancillary products like a magazine advert and digipak. It describes how all the products maintain a consistent purple and white house style and theme of intoxication to connect them. The music video uses a young female protagonist getting drunk to portray loneliness and allow audiences to relate to her experiences. The magazine advert and digipak feature the protagonist and imagery from the music video to promote it. Elements like reviews and release details in the advert also promote the video. The digipak continues the intoxication theme through blurred images and separates the track list into euphoria and come down stages of being drunk.
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
The document evaluates the film "Her Decision" produced by the author and their group. It discusses how the film uses conventions of the romantic comedy genre, such as having a female protagonist looking for love. It also analyzes how the film challenges conventions by including flashbacks and multiple disruptions to the storyline. The author believes this keeps the audience engaged. The document also discusses how the film's poster and magazine review complement the main film and represent it effectively.
The document provides feedback from friends, family members, and teachers on the student's music video and album cover titled "Breathe Me". Written feedback praised the polished editing and inclusion of polaroid photos but noted some shots were unfocused. Verbal feedback showed viewers were engaged by the lyrics and raw emotion. Friends related well to the target age group. The student reflects that while some shots could have been improved, "Breathe Me" was largely a success in achieving its simple but effective goals.
The document discusses the goals and creative decisions behind a magazine advertisement. It aimed to highlight the narrative by merging two faces to show two lives becoming one. It included the song title and band name prominently to identify the piece. Social media logos were included to link to the target audience. A newspaper quote was used to imply high quality. The ad aimed to encourage life lessons and educate about standards of living by depicting a character transforming from poor to well-off. It merged the two faces to show they were connected and expand the music video's idea. The ad would likely appear in music magazines and locations like bus stops to reach a wide young audience.
The document discusses the design choices for a digipak for a single by the band Bastille. It aimed to target a young audience by using images related to partying and nightlife that they could relate to, and showing the improvement in quality of life over the course of the music video. Different edits of photos of a woman's eyes open and closed were used to represent themes in the narrative. The design aims to appeal to younger people through its use of intriguing images and references to the band's past success at the Brit Awards.
In what ways does your media product use, develop and challenge conventions o...sophiejvbell
The document discusses how the media product challenges and develops conventions of real media products in the folk/indie music genre.
Specifically, the music video takes influence from indie films by focusing on young, carefree couples in love through use of mise-en-scene, costumes, and characterization. However, it challenges conventions by showing a lesbian couple's love equally rather than solely for male pleasure.
The digipak incorporates nostalgic Polaroid photos rather than plain images, and challenges conventions by emphasizing the image over text. However, it still includes necessary information like the track list and copyright to maintain professionalism.
Overall, the product aims to challenge stereotypes while developing conventions like social media
The combination of the main product (music video) and ancillary texts (magazine advert and digipak) is effective because it maintains a consistent house style and theme of intoxication. The products portray different stages of intoxication to create empathy and identification with the protagonist. They also successfully promote the music video, songs, and genre of drum and bass to the target audience. Images and design elements across the products connect them and allow the audience to recognize they are related to the same music video.
The document discusses the effectiveness of combining a main product (music video) with ancillary texts (magazine advert, digipak). It describes how all products maintain a consistent house style and theme of intoxication to connect the audience. The music video uses a relatable protagonist to portray different stages of drinking. The magazine advert and digipak also promote the music video through imagery and reviews while representing the drum and bass genre.
The combination of the main product (music video) and ancillary texts (magazine advert and digipak) is effective because it maintains a consistent house style and theme of intoxication. The products portray different stages of intoxication to create empathy and identification with the protagonist. They also successfully promote the music video, songs, and genre of drum and bass to the target audience. Images and design elements across the products connect them and allow the audience to recognize they are related to the same music video.
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
The document discusses how a media product would represent a particular social group. It describes choosing a well-dressed female protagonist portrayed by Emma Stone to appeal to both female and male audiences. The protagonist is meant to inspire confidence in the social group. For the male protagonist, Dylan O'Brian was selected as someone who conveys a lack of overconfidence, a quality the social group should relate to in order to feel they can succeed without needing confidence.
The document summarizes an album advertisement for Katy Perry's "One of the Boys" album. It notes that the advertisement lacks text but conveys the necessary information through Katy Perry's signature candy pink branding. The advertisement features the same photo from the album back cover, showing Katy's fun and lively personality. It also promotes her hit song "I Kissed a Girl" to appeal to the pop genre and male audience. However, the title "One of the Boys" somewhat contradicts the feminine image presented.
Evaluation how effective_is_the_combination_oLaura O'Connor
The document discusses how the creator incorporated themes of love and loss throughout their three main products: a music video, CD advert, and digipack.
The music video portrayed the relationship between the artist and their boyfriend who had passed away, using color and imagery to represent their love and the loss they experienced.
For the CD advert and digipack, the creator used a picture of the artist holding a yellow flower, which symbolizes loss and unrequited love, continuing the theme. Additional imagery on the digipack further depicted the close relationship and theme of love and loss.
Overall, the creator felt they successfully linked all three products together thematically to portray a cohesive message and image promoting the
Bethany Smith used various technologies throughout the different stages of her media project. She created a blog on Wordpress to track her progress through research, planning, and evaluation. The blog contained over fifty posts detailing her ideas, plans, and final products. She also recorded podcasts on audience theory and media representation to help her better understand the topics. For her music video, she used a Canon 550D camera to film all raw footage and production diaries due to its high quality images and lens control. Overall, she found technologies like Wordpress, podcasting, and the Canon camera most valuable for constructing her products and editing the final stages.
The document discusses feedback the author received on her podcast production from an informed audience. She learned that feedback is important to fulfill the production goals and improve it based on others' advice. The author gathered feedback from her target audience of females aged 15-28 at various stages of production. This helped her refine her music video's storyline, add more characters, and make small changes to her magazine and packaging designs. Overall, the regular audience feedback was key to creating a successful final production that would appeal to her target demographic.
Informe sobre uso de WordPress basado en el análisis de 30.000 instalaciones WordPress realizadas por wpdoctor. Estudio realizado por el equipo técnico de webempresa.com
In this presentation you will be able to fiind some of the most common stereotypes about Spain and Spaniards. We will tell you what we the Spaniards think about them
Este documento presenta un manual para el profesorado de Enseñanza Secundaria sobre cómo prevenir y abordar los conflictos en el aula. En la introducción, se destaca que la convivencia es un tema importante en los centros educativos y que tanto los padres como el profesorado deben trabajar juntos para educar a los adolescentes. A continuación, el manual analiza las causas más comunes de la indisciplina, propone estrategias generales de prevención y técnicas para potenciar conductas positivas o reducir las negativas. Finalmente,
TechTalkThursday 02.03.2017: Container-Orchestrierung mit OpenShift - Unser W...nine
Ein reiner Kubernetes-Cluster sorgt out-of-the-box noch nicht für ein einfaches Applikations-Deployment. OpenShift geht einen Schritt weiter und fügt alles hinzu, damit Applikationen ohne Docker-Kenntnisse in Containern betrieben werden können. Philippe Hässig und Sebastian Nickel haben dies ausprobiert und berichten von ihren Erfahrungen.
The document is a rushes log from a production company for a music video shoot. It lists various video clips taken of the artists Alana and Lizzie during filming in a black box studio. The clips range from close-ups to wider shots and include pans, fades, and jump cuts. Comments provide notes on the effectiveness and technical aspects of the different shots and how well they fit with the music.
This document discusses how the media product adheres to and develops conventions of real music videos and magazine advertisements.
For the music video, conventions such as shot types, camera movements, mise-en-scene, editing techniques, narrative structure, and performance were followed to tell the story and relate to the song. The video portrays a journey from isolation to freedom through changes in location, costume, and emotion.
The magazine advertisement adheres to conventions by including ratings from trusted music sources and links to the artist's social media to connect with fans. Real magazine ads were researched to understand what attracts audiences.
The student used various media technologies throughout their A2 media coursework, including WordPress for their blog, Prezi and SlideShare for presentations, and YouTube to host videos. A Canon 550D DSLR camera was used to film footage for their music video, along with lenses, lighting equipment, a Steadicam, and GoPro. Footage was edited using Adobe Premiere and After Effects, and final products like the music video and magazine advert were created using InDesign and Photoshop. Digital technologies allowed for greater flexibility, quality, and cost-effectiveness compared to analog alternatives.
The document discusses audience feedback received for a music video. It begins by outlining the target audience as primarily female aged 12-30, with males aged 12-25 as secondary. Feedback was gathered through 1-on-1 teacher interviews, a detailed feedback video from a peer, and a focus group of females aged 16-18. This feedback highlighted that more footage and a clearer storyline were needed, so additional shooting locations and reshoots were done. Later feedback suggested stronger color grading, which was applied. The final focus group provided mostly positive feedback, confirming the video would appeal to the target audience. Overall, the document argues that audience feedback throughout the process was crucial to creating a successful music video that met the target demographic's
The student created a music video, magazine advertisement, and digital album pack (digipack) for their coursework that were all connected through a consistent theme, style, and the use of the same actress.
The music video aimed to entertain through its plot of a girl's emotional journey and use of different shots and locations. The magazine ad promoted the album featured in the video through reviews, references to the video, and similar coloring and imagery. The digipack was designed to appeal to both fans and new audiences through its eye-catching design, personal message from the artist, and references back to the popular song from the video.
Overall, the combination of these three products was highly effective as they seam
This document provides specifications for a 4-panel CD digi tray pack including a final size of approximately 5.5" x 5" x 0.25" printed with CMYK offset printing and aqueous varnish. It lists requirements for a 0.125" bleed and provides contact information for the duplication company along with notes that any non-compliant artwork may be put on hold or modified at extra cost by the company.
Chemical Composition of the Biomass of Saccharomyces cerevisiae - (Meyen ex E...IJEAB
Brewer's yeast was subjected to analytical studies to determine the chemical composition of its biomass. To this end, traditional methods of analysis were used to determine ribonucleic acid (RNA), mineral elements, amino acids and fatty acids. The results showed that proteins (49.63%), carbohydrates (31.55%), minerals (7.98%), RNA (8.12%) and total lipids (4.64%) predominate in the biomass composition. The amino acid profile of the protein is suitable for human nutrition, exceeding the recommendations from the FAO/WHO/UNU for essential amino acids. It is particularly rich in lysine and could be recommended as protein supplement in cereals. It was also observed that the yeast was an excellent source of some microelements, such as selenium, chromium, nickel and lithium; that it is also a good source of dietary fiber, particularly soluble fibers; and that the content of lipids was low, with a predominance of saturated and mono-unsaturated fatty acids with 10, 16 and 18 carbon atoms.
1. The document discusses the ways in which a music video project challenges conventions of real media products. It analyzes the opening, setting/location, costumes/props, camera work/editing, style, storytelling, genre, artist portrayal, and special effects used in the video.
2. The opening immediately introduces the characters and bullying storyline to engage audiences. Locations contrast happiness and sadness, and costumes represent themes of innocence, peace, and being "at peace." Editing builds climax and camera work shows character vulnerability and strength.
3. The video uses both performance and narrative styles to give deeper insight into the character's emotions and story. The pop genre and cute couple appeal to wide audiences. Special effects
The document summarizes the key elements of a music video the author created. It discusses how the opening immediately introduces the characters and story to stick to conventions. Flashbacks are used to portray emotions, and locations are chosen to contrast happiness and sadness. Costumes represent everyday fashion or symbolize themes. Fast editing during climactic parts helps the story flow. Both performance and narrative styles are used to give deeper insight into the character's life. The story follows a typical narrative structure and genre conventions to appeal to a wide audience. Effects like black and white and slowed/sped up clips enhance the story without being overused.
The document discusses how the author's music video challenges and adheres to conventions of real media products. The video uses a narrative style to tell the story of a girl who is bullied and ultimately commits suicide. It incorporates various techniques seen in other popular music videos, such as introducing the characters and conflict at the beginning, using flashbacks, and portraying the protagonist as vulnerable through camera angles and costumes. The author aimed to effectively portray emotion through editing, locations, and a balance of performance and narrative styles.
This document summarizes a music video that was created to promote the song "Here We Are" by Michael Reeve. The 3-sentence summary is:
The music video uses conventions of indie pop genres to tell a story about domestic violence and its impacts. It features a linear narrative with flashbacks and reversed scenes to convey the protagonist's pain from an abusive relationship. While utilizing some stereotypes about gender roles, the video aims to challenge hypersexualization and focus more on the female protagonist's emotions to avoid objectification.
This document discusses the student's original music video project and how it utilized conventions of real music videos. The student analyzed King Krule's music videos for inspiration on shot types and emotions. Their video used a mix of performance and narrative styles with close-ups to convey feelings of anxiety and loss of self-worth. They also created a magazine ad and digipack for the project, applying conventions like layout, photography style, and continuity across products to develop recognizable pieces. The student believes their work successfully adapted real-life media forms and conventions.
The student created a subversive music video for Eminem's "Stan" that told the story from the girlfriend's perspective. They used stop motion animation and other postmodern techniques not typically seen in music videos for this genre. Feedback from peers praised the stop motion but noted room for improvement in lip syncing. The student learned much in the process about planning, construction, and use of tools like Photoshop and video editing software. They felt more prepared and skilled compared to their previous media project.
The music video challenges conventions by using a sad indie-pop song to tell a story about domestic abuse and its impacts. It follows typical music video length and uses only indoor, British locations to represent the lack of freedom and control the main character experiences. Flashbacks and reversing the video add mystery and leave the ending open to interpretation. The album cover is inspired by films like Black Swan that portray psychological impacts, and blends track names with images to be original. The magazine ad follows a popular style to appeal to audiences.
This document provides an analysis of the conventions used and challenged in the creation of a music video for evaluation purposes. Key points:
- The music video uses conventions like teenagers as subjects, a 3-5 minute length, and close-up shots to focus on facial expressions. It challenges conventions like sexualization and the "male gaze" by keeping the artist's look natural.
- The concept aims to show how people can feel lonely and upset without knowing the full story behind actions. It uses bright colors and lighting changes to symbolize emotional progression.
- Feedback showed the audience interpreted the narrative differently, as theorized by Stuart Hall. Richard Dyer's theory of creating a sellable artist image through styling
The document discusses how the author's music video uses, challenges, and develops conventions of real media products. It examines how the author took inspiration from narrative music videos like Rudimental's "Waiting All Night" video in deciding to tell a story. The author analyzed elements like setting, costumes, editing, and transitions in their video and how they conformed to or developed conventions seen in other drum and bass music videos. Feedback from peers noted the editing could have been faster in one section to better match the upbeat pace of the song.
The document summarizes how the media product, a music video for an indie song, uses and challenges conventions of real music videos. It analyzed 3 influential indie videos to identify recurring themes. It includes minimal lip syncing to allow more interpretation of lyrics, and live footage of a performance for narrative and to adhere to conventions. It also includes a relationship narrative between a boy and girl to convey the song lyrics, while challenging gender stereotypes by having the female take more initiative. The video aims to provide pleasure and gratification to the audience through attractive talent, a catchy song, and exploring a relationship.
The document summarizes an indie music video project. The student aimed to conform to conventions of the indie genre through elements like costume, location, lighting, and close-ups. Costumes represented the characters' fragmented relationship, while low-budget locations were common in indie videos. Lighting created multiple personalities for one character. Flashbacks showed the relationship's love and hate, while a Newton's cradle prop symbolized its energy. Edits matched the beat and used overlays to tell the story. The characters displayed restless body language after their sour breakup. Overall, the student strove to craft an intimate narrative exploring the paranoia of teenage relationships through cinematic techniques familiar to indie audiences.
The document summarizes the elements of an indie music video and how the author incorporated them into their own music video. Specifically:
- Live performance shots were included and intercut with narrative clips showing a character attending the band's performance to reinforce authenticity.
- A narrative was included showing a mother and daughter wanting to attend the band's show but needing to alter their appearances, commenting on obsession with image.
- Locations included a rehearsal studio, streets, and houses to suggest a grassroots identity and appeal to different demographics.
- Mise-en-scene featured indie aesthetics through clothing while settings used graffiti and posters to distance the band from commercialism.
The student's music video both uses and challenges conventions of narrative and genre in real media. To challenge conventions, the video begins in a state of disequilibrium and ends where it began, implying the protagonist's situation does not improve. It also features only one character rather than conventional character types. However, the video also conforms to conventions through its use of close-up shots, cuts that match the beat, and natural lighting and locations. The student took inspiration from other music videos and films to develop these experimental and conventional elements in a way that emphasizes the themes of loneliness and escapism.
The document analyzes and summarizes three previous student music videos. The first video used a narrative style to switch between performance and storytelling, keeping audience attention. Props like makeup amplified the lyrics. The second followed a similar narrative style and had strong performance and story aspects. Framing, camera work, and locations gave it a professional feel, though the ending had a minor prop inaccuracy. The third was all performance-based, with quick cuts building momentum, though locations and costumes were repetitive. Lessons for the author's own video included paying attention to narrative, performance, detail, and variety of locations.
The document discusses the forms and conventions of pop music videos and how the author's music video project for a course adhered to and challenged some of those conventions. Specifically:
- Pop music videos typically feature many shots of the band members performing and include props, costumes, and colorful settings to engage audiences.
- The author took inspiration from videos by The Saturdays band but chose to tell more of a narrative story with one character rather than just performance shots, as the song's lyrics were from one person's perspective.
- Some conventions it followed included lip syncing, using props and outfits to portray different personalities, and relating scenes to the song lyrics. However, focusing on one character's experience challenged
The document discusses the forms and conventions of pop music videos and how the author's music video project for a course adhered to and challenged some of those conventions. Specifically:
- Pop music videos typically feature close-up shots of band members performing to engage fans. The author's video focused on a single character getting ready to go out rather than a band performance.
- Color, costumes, props, and settings are usually vibrant in pop videos to create a feel-good atmosphere. The author incorporated these elements but in a realistic setting rather than constructed scenes.
- Narrative footage was prioritized over performance to keep viewers engaged, challenging conventions focused on lip syncing performances.
- The single character concept
The document discusses conventions in music videos and how the author's music video for Lady Gaga's "Till It Happens to You" adheres to and develops conventions. The author researched conventions like shot types, camera angles, editing, and mise-en-scene. They filmed the video using mostly close-ups and a tripod to convey emotion. They also included sexualized makeup and revealing clothing to portray the song's message about exploitation while conforming to industry demands. Overall, the author felt their video adhered to conventions through its use of techniques like performance, editing, and visual elements.
The document discusses conventions of R&B music videos, including objectifying women through revealing outfits and camera shots aligned with the male gaze. It also discusses the use of mise-en-scene props like candles and teddy bears to further themes of romance and longing. The author analyzes their own student music video project in light of these conventions, finding they incorporated conventions like close-ups of the artist but challenged conventions by leaving out a male presence and implied submissiveness.
The document provides details about the student's music video project. Some key points:
- The video uses conventions of real music videos like focusing on the artist and having a simple narrative that relates to the song lyrics.
- Feedback was gathered through questionnaires to help improve drafts of the video and ancillary materials like the CD cover.
- Various media technologies were used, including iMovie for editing and Photoshop for designing ancillary materials. Research involved analyzing other music videos online.
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Question 1 Evaluation
1. Bethany Smith
Q1 - In what ways does your media product use, develop or challenge
forms and conventions of real media products?
Music Video
As part of my A2 coursework, I made an original music to Demi Lovato’s
‘Stone Cold’ which would be categorised in the pop genre. Due to the fact
that the song I chose was part of such a mainstream culture, I found it quite
straight-forward to follow and adapt to the typical forms and conventions of
real life media products, especially as there were a lot of examples that I could
take inspiration from. Specifically, I found inspiration in how I wanted the
protagonists in my video to look and where they should place their attention.
After watching various real music videos, I gathered that it was quite powerful
for each person to give direct address rather than avoiding looking into
camera. Before I had looked at other music videos, I wasn’t sure if I wanted the
protagonists to look directly into camera as I sensed it looked quite forced
and harsh but after watching a lot of videos I found that it could actually
emphasise the emotion meant to be felt and help to create a deeper
connection with the audience. Additionally, those music videos belonging to
this genre share a lot of similar qualities and follow a similar structure, which is
something I found very useful when trying to find out what exactly makes a
good music video, especially one fitting to the mainstream pop culture.
Typically, there are three different styles of music video, these being;
performance, narrative and conceptual, but a lot of successful videos seem to
include a mix of at least two of these styles. My music video is mainly
performance as I have two females performing the song itself but I think that
it also includes a strong sense of narrative as there is a clear storyline which is
partially reliable on interpretation. I decided to go with this kind of approach
because I myself find performance the most interesting when watching other
music videos but I thought that making sure the video told a certain story was
important in order for the audience to feel something for each protagonist
and actually understand the narrative that they’re involved in.
The vast majority of real music videos have a strong narrative or at the very
least some kind of narrative where the music video tells a story and goes
somewhere. This is an aspect which I though was very important as I needed
to keep audiences intrigued throughout the whole video. The narrative which I
chose was that both of the girls in my music video were under the impression
they were the only one that the boy loved, until they both uncover that they
are ‘the other woman’. Furthermore, that they boy went on to leave both of
the girls and move on very quickly, whereas the betrayal has left both girls
broken and distraught, but they both have the hope of being able to move on
and be happy eventually. However, whilst this was my anticipated narrative
2. Bethany Smith
and the one I hoped my audience would grasp, it is open to interpretation,
depending on how the audience view the music video. I think that this is also
very important, as every person watching the music video will have the own
preconceptions regarding gender, age, sexuality or something else, and their
own views about what is happening throughout the video. As well as this, all
of my music video was shot in the same location and so I believed that some
kind of narrative was important so that my target audiences remained
entertained for the duration of it. To an extent, the predicted narrative for my
music video links with Todorov’s narrative theory, as before the revelation of
the male’s infidelity, the two females are happy and in a state of ‘equilibrium’.
However, when they each find out of his disloyalty to them, their lives are
disrupted and they are unable to return to a state of equilibrium for the
duration of the video.
With regards to camera, I think that the specific shots and the camera
movement are incredibly important in terms of reflecting the emotion and
meaning of the song. Depending on the line itself and the timing of it, I knew I
needed precise shots and different movements in order to represent each
performer in an exact way. In order for this to happen, I carefully planned out
the type of movements that I wanted and how I would need to use camera in
order to show these movements. When filming, the two leading females in my
video remained seated in the same position during the entire process, and it
was the camera that revolved around them which I think further ensured that
they were the main focus. I researched into how professional music videos
were shot as I thought this was going to be something that I would struggle
with. I found that close ups seemed to be a very powerful and common way to
show those featured in the video in a strong and emotive light. Due to this, I
made sure that I had a lot of footage and takes of the song shot purely from
the shoulders upward. However this was only the case for the females in my
music video as I wanted to ensure that they were shown in a softer and
sensitive light in comparison to the male protagonist. When I was filming the
leading male, there was more of a variety of takes as in some he was further
away, standing up, sitting down and walking towards camera. I think that it
was more important for him to be shown in an agitated and destructive way
as it was these kind of actions which hurt the people who cared about him
most. As well as this, because the song is slow and relating directly to
heartache, I knew all of the movements included had to be soft and slow so
that they didn’t look out of place when paired with the song. The look of the
video is fairly simplistic and I believe that this aids the message of being
picked apart and in a sense, destroyed. As for the girls in the video, they have
nothing left because the love of their life has broken their hearts and then
abandoned each of them. The way that I chose to film the video meant I
3. Bethany Smith
excluded the need for extensive imaginative ideas, as I thought that the lyrics
gave the audience a storyline to interpret.
In terms of mise-en-scene, whilst all music videos differ in what is exactly
involved, as Stone Cold is a slow and fairly emotive song, the general idea that
I had for mise-en-scene was quite simplistic and laid bare. Therefore, in order
to adhere with the expected conventions of a music video of this genre I
ensured that both girls were dressed in purely black clothing so that it
highlighted their sadness and despair, as well as how dark and broken they
feel on the inside. The male protagonist in the music video is dressed in a
burgundy top because this colour, alike red, has connotations of lust and
passion; something which I wanted to make clear the boy had acted on. I
thought that it was very important for each of the females to be shown as sad
and low, whereas the male needed to be shown as superficial and uncaring
about other people’s feelings in order for the right message to reach my
target audience. I had planned what I wanted each person on camera to wear
before each shoot, as I knew it couldn’t just be random and the clothing that
they wore needed to represent something bigger; not just what they were
wearing. Additionally to clothing, another aspect of each shoot which I styled
was the lighting and blackening of the studio when I filmed the entire video. I
needed the only source of light to be from the key, back and fill light; I didn’t
want any natural lighting to be included in any shot, in order for the darkness
of the female’s emotions and the isolation that they feel to be broadcasted.
Overall I believe that I adhered to and developed to the expected forms and
conventions of real music videos in my own original music video. Some
reasoning behind this is that as I have two strong female leads and one strong
male involved, they act in a way that tells a story whilst camera follows them
throughout the entire video. Additionally to this, I think that the way I have
manipulated speed in various places of the music video has been really
effective and managed to clearly display the sheer emotion of each character
involved. Specifically I have slowed down parts of the two leading females,
where they are just sitting in front of camera as opposed to miming along to
the song. I have also manipulated speed in footage of the male in the video,
so that the footage is faster where the song is faster, and then the same
footage is suddenly slowed dramatically when the song gets slower. I think
that the black clothing for the females, the burgundy clothing for the male
and simplistic and basic makeup on the performers, especially helped to
adhere to the conventions of what was expected of such a poignant and
emotional song. Generally, I strongly believe that my music video successfully
used the forms and conventions of real life media in such a way which meant
that I created a professional and effective music video.
4. Bethany Smith
Magazine Advert
During the process of creating my magazine advert, I was able to follow the
typical forms and conventions that I already knew of from being a consumer
of real magazine adverts. Due to the fact that I knew what makes a successful
and effective magazine, I then knew what was needed to be included in my
own in order for mine to also be successful. I found my prior understanding of
real life magazine adverts extremely valuable as I adapted various aspects and
layouts to work with my own idea for the advert. A specific aspect of real
magazine adverts which I took inspiration from was the use of close ups that
they used. As I found that this was a common style of photography used, I
decided to apply it into my own advert. This is why my magazine advert has a
structure layout, featuring a close up of all three of my performers, one below
the other. On top of this, the background of each picture I used in the
magazine advert has a blackened background, as that’s the same location of
the video and I think that continuity is very important. Something else which I
found very useful was the fact that I myself fit into my target audience and so
what I liked and didn’t like, could potentially be what I could base all my ideas
round as I represent my target audience. One thing which I valued especially
was the fronting of social media. As my target audience is generally young
women between the ages of 15-25, this particular demographic is quite active
on various platforms of social media so I knew that I needed to include this in
the advert. Due to this, I ensured that the artists twitter username was
featured at the bottom of the advert as well as the official website for the
artist. I think that providing these two links directly relates to my target
audience whilst using the expected forms and conventions of a real magazine
advert. However whilst this was an important aspect, I knew that the main
focus needed to be the images which I included. As the images I used are the
main attraction of the advert, this follows what a magazine advert is typically
expected to do. I made sure to include all three people featured in the music
video, in the magazine advert. The shots I used were close ups from the
shoulder upwards of each person in the video, each placed one below the
other in a collage style. As well as this, I have the text of reviews, the album,
single and the artist’s name going over the photos I’ve used. I think that
overall, not only have I adhered to the conventions of a real magazine advert
but I have also developed various forms slightly in order get across an
objective and emotional message which relates directly to the song and artists
intention. At the very top of the advert, I have two five star reviews of the
album running along the top from Entertainment and Q Magazine to further
broadcast the popularity of the album, song and artist.
Digipack
5. Bethany Smith
The creation of my digipack was the last aspect of my production which I
made so I wanted to ensure that it matched the theme of the music video and
the magazine advert. This was incredibly important because I needed all of the
products to link well and clearly be recognised as related products. Therefore,
because of this I intended all of the images I used across the products were
very similar and of the same style. I did this by ensuring that each photo of my
actors had the same lighting and continuity of clothing and mise-en-scene.
This allowed for each of my products to be instantly identifiable as the same
overall package. Typically, digipacks tend to feature eye catching pictures so
that they grab consumer’s attention straight away. My digipack was made up
of six individual pages and one thing that I kept consistent was my use of
close ups. I think that this adheres to the style of images that is expected to be
on a digipack. This particular aspect was kept the same in my music video,
magazine advert and my digipack. I think that the closer I showed each
person, the more meaningful they looked and the more emotion got across to
the audience. Which is why all six pictures used in my digipack are close ups;
one of each girl and four of the boy featuring in the music video. Another
aspect of my digipack was the amount of pictures of each person. Even
though I want my music video to be centred on the emotions of the two girls
in the video, it’s clear that the digipack is focused around the only boy. I’ve
done this because I wanted the digipack to represent the situation from the
girl’s point of view where they are purely focused around the boy and not
from the audience’s perspective. Another piece of continuity kept similar in
both my magazine advert and digipack was the style of font that I used. I
didn’t want to overcomplicate either product and so whilst products clearly
look different and use different images, the main font is in the same style, this
being Century Gothic and Nixie One for the majority of text included. However
some parts were styled differently; either in italics, bold or different sizing
which makes some of the text look like they’re in different fonts when they are
actually just presented differently.