1. Eval u at i o n :
Q1) - I n w hat w ays does your
m a pr oduc t us e, devel op or
edi
c hal l enge f or m and c onvent i ons
s
of r eal m a pr oduc t s ?
edi
Cl i c k HERE t o l i s t e n t o Be n Ho war d !

2. Co n s i d e r i n g Th e Mas t h e ad
I c h o s e t h e p ar t i c u l ar f o n t f r o m D aF o n t an d
e d i t e d i t u s i n g Ph o t o s h o p . I am p l e as e d wi t h t h e
mas t h e ad as i t s u i t s t h e s t yl e an d g e n r e o f my
mag az i n e . I was g o i n g t o c h an g e t h e c o l o u r o f
t h e mas t h e ad e ar l i e r o n i n t h e p r o d u c t i o n o f my
mag az i n e b u t I d e c i d e d t h at b l ac k s t o o d o u t o n
t h e wh i t e b ac k g r o u n d s o d e c i d e d t o s t i c k wi t h
i t.
Th e s e we r e my i n s p i r at i o n s . D u r i n g my r e s e ar c h I
f o u n d t h at t h e s e t h r e e mas t h e ad s l o o k e d t h e
b e s t o n t h e c o ve r o f a mag az i n e . Al l o f t h e m
s t an d o u t an d t h e y ar e al l ve r y d i f f e r e n t . I
al s o p ar t i c u l ar l y l i k e d t h e way t h at t h e ar t i s t s
we r e o n t o p o f t h e wr i t i n g an d ye t i t was s t i l l
e as y t o r e ad an d s t i l l s t o o d o u t o n t h e p ag e . I
d e f i n i t e l y u s e d t h i s i n s p i r at i o n o n my o wn
mag az i n e mas t h e ad ……

3. L o c at i o n , L i g h t i n g an d
Pr o p s
I t h i n k I was s l i g h t l y c h al l e n g i n g t h e c o n ve n t i o n s o f a mu s i c mag az i n e
b e c au s e t h e mai n i mag e i s u s u al l y d o n e i n a s t u d i o . Ho we ve r b e i n g an
i n d i e mag az i n e I wan t e d t o u s e d i f f e r e n t s e t t i n g s f o r my p h o t o g r ap h y
an d o ve r al l I t h i n k t h e s h o t s wo r k e d we l l .
Al l o f my ar t i s t s u s e i n s t r u me n t s an d i t l i n k s i n t o t h e g e n r e an d s t yl e
o f t h e mu s i c mag az i n e . Th i s i s a p ar t i c u l ar c o n ve n t i o n b e c au s e man y mu s i c
mag az i n e s u s e i n s t r u me n t s i n t h e i r p h o t o g r ap h y.
Th e t yp e s o f s h o t s I u s e d i n g e n e r al we r e mi d s h o t s . Th i s i s a k e y
c o n ve n t i o n i n mag az i n e s as we c an s e e t h e p o we r an d e mo t i o n i n t h e
ar t i s t ’ s f ac e as we l l as t h e i r e ye s c o n n e c t i n g wi t h t h e r e ad e r . My
mag az i n e c o ve r s h o t was a mi d s h o t an d s h e i s l o o k i n g d i r e c t l y i n t o
t h e c ame r a, wh i c h wo r k e d e f f e c t i ve l y. I d i d u s e Ph o t o s h o p b u t o n l y
t o e n h an c e t h e b r i g h t n e s s o f t h e i mag e s t o mak e t h e m mo r e e x c i t i n g
an d s t r i k i n g .

4. Co s t u me
I r e s e ar c h e d mag az i n e c o ve r s an d l o o k e d at t h e
t yp e s o f c l o t h i n g ar t i s t s wo r e i n a s i mi l ar
g e n r e , b u t wh at I s o o n r e al i s e d was t h at t h e
ar t i s t s ar e al l o r i g i n al an d u n i q u e an d t h e i r
s t yl e r e f l e c t s t h e i r p e r s o n al i t y an d mu s i c g e n r e .
I t h e r e f o r e c h o s e f o r my o wn ar t i s t s t o we ar
s o me t h i n g t o r e f l e c t t h e i r o wn u n i q u e
p e r s o n al i t y. I c h o s e a h i p p i e d r e s s an d b an d f o r
my mai n ar t i s t as i t r e f l e c t e d h e r s t yl e o f mu s i c
an d I t r i e d t o u s e a l o t o f c o l o u r i n t h e
c l o t h i n g as t h i s wo u l d l o o k s t r i k i n g i n f r o n t o f
t h e c ame r a
I am h ap p y wi t h t h e c l o t h i n g c h o i c e s as s o me
g r e at s h o t s c ame o u t o f t h e c o s t u me c h o i c e .

5. Pe o p l e
Th i s i s t h e mo d e l I u s e d i n my mag az i n e
p r o d u c t i o n . S h e was e as y t o wo r k wi t h . , i t was
e as y t o g e t s o me g o o d s h o t s . I u s e c d S o p h i e
b e c au s e s h e h as an i n t e r e s t i n g l o o k an d b r i g h t
e ye s , an d s h e al s o p h o t o g r ap h s r e al l y we l l . I
wan t e d t o g e t t h e b e s t s h o t o f h e r p o s s i b l e as I
wan t e d t o u s e h e r f o r my mai n ar t i s t . S h e i s
c o n ve n t i o n al f o r my mag az i n e g e n r e as s h e i s a
s o u l / ac o u s t i c s i n g e r wh o i s h avi n g a b i g b r e ak
an d e n t e r i n g t h e mu s i c b u s i n e s s . S h e r e l at e s t o
my mag az i n e as h e r s t yl e an d vo i c e i s q u i t e i n d i e
an d s o p o p u l ar amo n g my c h o s e n au d i e n c e . He r ag e
i s 1 7 al mo s t 1 8 an d s o t h i s i s al s o my t ar g e t
au d i e n c e .
I al s o t o o k i mag e s o f Ki n a Gr an n i s ( a f amo u s an d
we l l k n o wn ar t i s t al r e ad y) , I mag i n ar y f r i e n d
( an o t h e r we l l k n o wn ar t i s t ) , my f r i e n d L u c i n d a
an d my f r i e n d Al e x f o r my c o n t e n t s p ag e t o o . Th e y
al l h ave u n i q u e l o o k s an d r e f l e c t t h e i n d i e
ge nr e .

6. F o n t s an d S t yl e s
Th e MAI N f o n t f o r my mag az i n e was …
Pr e s t i g e El i t e S t d
I c h o s e t o u s e t h i s f o n t f o r my mag az i n e b e c au s e i t i s c l e ar , n o t f u s s y, b o l d , an d al s o l o o k s
p r o f e s s i o n al .
I c r e at e d t h i s f o n t u s i n g D af o n t an d t h e n
man i p u l at e d u s i n g Ph o t o S h o p . Th i s was t h e n ame
o f my mai n ar t i s t f o r my mag az i n e . I am p l e as e d
h o w i t t u r n e d o u t . I u s e d i n s p i r at i o n f r o m o t h e r
ar t i s t s wh o h ave t h e i r o wn f o n t s f o r t h e i r n ame
s u c h as L i l y Al l e n an d F l o r e n c e .
I al s o c r e at e d my mas t h e ad f o r my mag az i n e u s i n g
a c h o s e n D af o n t s t yl e . I ag ai n man i p u l at e d i t
u s i n g Ph o t o S h o p . I am p l e as e d wi t h t h e n ame an d
how i t l ooks .

7. Co p y/ W i t t e n Co n t e n t
r
Ch o o s i n g h o w t o l ayo u t my c o n t e n t was d i f f i c u l t . F o r
i n s p i r at i o n , I r e ad t h r o u g h var i o u s d i f f e r e n t d o u b l e
p ag e s p r e ad s an d s o o n r e al i s e d t h at e ve r y o n e h ad a
s i mi l ar wr i t t e n s t yl e b u t we r e f o r mat t e d i n d i f f e r e n t
ways . I wan t e d t o u s e a q u e s t i o n an d an s we r f o r mat as I
t h o u g h t t h at b y u s i n g t h at t e c h n i q u e , I c o u l d g e t i n
mo r e o f wh at t h e ar t i s t i s s ayi n g an d h e r t h o u g h t s an d
f e e l i ngs on h e r s u c c e s s .
I t r e f l e c t s t h e au d i e n c e an d g e n r e . Th i s i s b e c au s e t h e
q u e s t i o n s ar e s u i t ab l e f o r my yo u n g au d i e n c e an d t h e
g e n r e i s i n d i e / s o u l s o I t r i e d t o u s e s o me u n i q u e
q u e s t i o n s t o o t o mat c h t h e g e n r e .
I d i d u s e a f r e q u e n t u s e o f s p e e c h mar k s t o e mp h as i z e
t h e e x c i t e me n t i n h e r vo i c e an d c r e at e s a b i g g e r
p e r s o n al i t y t o t h e au d i e n c e , an d I al s o u s e d b r ac k e t s t o
h i g h l i g h t h e r mo ve me n t s s u c h as – ( g i g g l i n g ) e t c .

8. Ho w i s g e n r e r e f l e c t e d ?
COS TUME- I d r e s s e d my ar t i s t s i s i n d i e h i p p i e
c l ot h i ng.
PROPS - Gu i t ar s an d d r u ms r e f l e c t t h e g e n r e o f
mu s i c .
MUS I CI ANS - I u s e d a r an g e o f ar t i s t s i n my
mag az i n e i n c l u d i n g s o l o g u i t ar i s t s an d al s o
r e f e r e n c e s t o b an d s .
COL OUR- I u s e d a c o l o u r s c h e me o f b l u e , b l ac k an d
wh i t e . Th e s e ar e f o r b o t h g e n d e r s .

9. L ayo u t o f F r o n t Co ve r ,
Co n t e n t s p ag e an d D o u b l e
p ag e s p r e ad
…

10. F RONT COVER
I t h i n k I wo u l d s ay t h at I h ave f o l l o we d c o n ve n t i o n s
o f a mu s i c mag az i n e . I b e l i e ve t h at t h e c o l o u r
s c h e me wo r k s e f f e c t i ve l y i n o r d e r t o s t an d o u t an d I
am p l e as e d wi t h t h e mai n i mag e b e c au s e i t i s a
c o n ve n t i o n o f mu s i c mag az i n e s s o u s e mi d s h o t s t o
s h o w t h e ar t i s t f e at u r e s an d e mo t i o n , b u t al s o t o
c o n n e c t wi t h t h e au d i e n c e .
Th e wo u l d s ay t h at t h e r e i s a f ai r amo u n t o f t e x t o n
t h e c o ve r h o we ve r n o t t o o mu c h t o o ve r c r o wd o r t ak e
away at t e n t i o n f r o m t h e i mag e o r g i ve away t o o mu c h
i n f o r mat i o n o n t h e c o ve r al o n e . I wan t e d t h e c o ve r
t o e n t i c e t h e au d i e n c e t o r e ad o n an d I am p l e as e d
wi t h h o w i t l o o k s as I t h i n k i t l o o k s r e as o n ab l y
p r o f e s s i o n al an d f o l l o ws t h e t yp i c al c o n ve n t i o n s
wi t h o u t c o p yi n g .
I d i d u s e NME mag az i n e f o r i n s p i r at i o n t h r o u g h o u t
t h e p r o c e s s . Th e y u s e d b l ac k an d wh i t e an I d e c i d e d
t h at i t l o o k e d e f f e c t i ve an d s o wan t e d t o u s e t h at
i n my c o l o u r s c h e me . I i n c l u d e d a mi x o f my o wn mad e
u p ar t i s t s b u t al s o f amo u s ar t i s t s t o o f o r a
b al an c e . I al s o d i s c o ve r e d t h at o n c o ve r s t h e y h ad
c i r c l e s t o p u t i n a W N b o x , s o I p u t t h at o n t h e
I
t o p r i g h t an d I t h i n k i t l o o k s e f f e c t i ve . I al s o h ad
man y g o o d c o mme n t s ab o u t my mai n i mag e , an d t h e l i n k
o f c o l o u r wi t h h e r e ye s an d t h e b l u e t e x t f o n t
col our.

11. S POT THE
MAGAZI NE!
I h ave mad e a c o l l ag e o f mu s i c mag az i n e s an d p u t
my mag az i n e i n t h e r e t o s h o w t h at I h ave f o l l o we d
c o n ve n t i o n s an d h o w i t r e al l y d o e s l o o k l i k e a
mag az i n e o n a s hel f .

12. CONTENTS PAGE
I d i d f o l l o w t h e t yp i c al c o n ve n t i o n s o f a mu s i c
mag az i n e c o n t e n t s p ag e . I u s e d NME as my i n s p i r at i o n
b y u s i n g b l ac k an d wh i t e b o x e s f o r t h e h e ad e r s , an d
I t h i n k t h i s i s b o l d an d e f f e c t i ve . I p u t t h e
c o n t e n t s an d d at e i n t h e l e f t h an d c o r n e r wh i c h was
e vi d e n t i n man y c o n t e n t s p ag e s I l o o k e d at , an d al s o
p u t t h e p ag e n u mb e r s i n a d i f f e r e n t c o l o u r t o s t an d
out .
On man y c o n t e n t s p ag e s , f o u r o r mo r e i mag e s we r e
vi s i b l e s o I d e c i d e d t o u s e f o u r s t r i k i n g i mag e s o f
my o wn p h o t o g r ap h y. I p u t al l t h e c o n t e n t d o wn t h e
r i g h t h an d s i d e as ag ai n , t h i s I s a c o n ve n t i o n i n
mu s i c mag az i n e s .
I k n o w my c o n t e n t s p ag e i s ve r y s i mp l i s t i c b u t I
l i k e i t t h at way b e c au s e i t r e f l e c t s t h e g e n r e o f
i n d i e / s o u l an d k e e p s al l t h e i n f o r mat i o n t o a
mi n i mu m s o t h at t h e wo r d s r e al l y d o s t an d o u t t o i t s
au d i e n c e .
I wo u l d n ' t s ay I h ave c h al l e n g e d c o n ve n t i o n s o f a
t yp i c al mu s i c mag az i n e c o n t e n t s p ag e .

13. D OUBL E PAGE S PREAD
Ove r al l I am ve r y p l e as e d wi t h my d o u b l e
p ag e s p r e ad .
I h ave f o l l o we d c o n ve n t i o n s o f a mu s i c
mag az i n e d o u b l e p ag e s p r e ad b e c au s e I h ave
p l ac e d my i mag e o n t h e l e f t h an d s i d e an d
i t i s a b o l d i mag e wh i c h s t an d s o u t o n t h e
p ag e . I h ave al s o p u t i n t h e ar t i s t t e x t .
My c h o i c e o f l an g u ag e was i n s p i r e d b y
o t h e r mu s i c mag az i n e l ayo u t s . I wan t e d my
q u e s t i o n s t o b e o r i g i n al an d i n t e r e s t i n g
s o as t o d r aw t h e r e ad e r i n .
I al s o u s e d c o n ve n t i o n s s u c h as t wo p u l l
q u o t e s , a s u b h e ad e r b e l o w t h e t i t l e an d
t he que s t i ons be i ng s how i n a d i f f e re nt
c o l o u r . I al s o mad e a “ p ag e c o n t i n u e d ”
ar r o w at t h e b o t t o m r i g h t t o s h o w t h at i t
wo u l d c o n t i n u e o n t o t h e n e x t p ag e .
I am o ve r al l r e al l y p l e as e d wi t h h o w i t
l o o k s as I h ave al s o k e p t t o t h e c o r p o r at e
c o l o u r s c h e me o f my mag az i n e an d mad e i t
o r i g i n al as we l l as f o l l o wi n g c o n ve n t i o n s .

14. Ch al l e n g i n g Co n ve n t i o n s ?
OVERAL L
I t h i n k I h ave f o l l o we d c o n ve n t i o n s b u t n o t t o an
e x t e n t wh e r e i t i s j u s t a c o p y o f o t h e r mag az i n e s ,
b e c au s e b e i n g a s p e c i f i c g e n r e I wan t e d i t t o al s o
l o o k o r i g i n al an d u n i q u e b u t al s o l o o k ap p e al i n g t o
t h e au d i e n c e an d s at i s f y t h e i r n e e d s as we l l as
b e h avi n g l i k e a r e al mag az i n e an d g i vi n g t h e m
s o me t h i n g a l i t t l e b i t d i f f e r e n t .