Rahma kesumawati, hapzi ali, sistem informasi untuk keunggulan perusahaan, umb jakarta, 2017

1. S IS T E M
IN F O R M A S I
M A N A JE M E N
U N IV E R S IT A S M E R C U
B U A N A
N A M A : R A H M A K E S U M A W A T I
D O S E N P E N G A M P U : H A P Z I A L I

2. B A B I
P E N D A H U L U A N
A . L a ta r b e la k a n g
P e r k e m b a n g a n in fo rm a si te k n olo g i s ec a ra te ru s- m e n eru s m e n gu b a h d u n ia
b is n is .P eru s a h a a n tra dis io n al m am p u m e n c ipta k a n p ro d u k d a n ja s a y a n g ba ru ,
m e n g e m b a n g k a n m o d e l bis nis y a n g la m a u ntu k d ija d ik a n se b a g a i m o d e l bis n is y a n g
b a ru .M a n a je m e n te k n o lo gi in form as i p e rus a h a a n ju g a tela h b e ru b a h de n g a n m e n g g u n a ka n
ja r in g a n d ig ita l ya n g b e rk e c e pa ta n tin g g i.D e n g a n p ertum b u h a n s is tem info rm as i y a n g b e gitu
c e p a t s e o r a n g m a n aje r bis a b e k erja d e n ga n m e n g g u n a k a n a k s e s o n -lin e ya n g b is a dig u n a k a n
le b ih c e p at u n tu k m e n g e ta h u i p erk e m b a n g a n in form a si p e ru sa h a a n .
S e b a g a i c a lo n m a n aje r p eru s a h a a n kita p erlu m e n g e ta h ui p e rk em b a n g a n in fo rm a si
te k n o lo g i te rs e b u t d e n g a n ba ik d a n b e n ar.D e n g a n m e n g eta h u i h al te rs e b ut s e o ra n g m a n aje r
b is a m e n g e ta h ui h u b u n g a n a n tara o rg a nis a si p e rus a h a a n , sis tem info rm a s i, d a n s trate g i
b is n is .D a n s e ba g a i s e ora n g m a na jer ju g a p erlu m e n d e s ain , m em b a n g u n , d a n m e nja la n k a n
s is tem in fo rm a s i. O le h ka re n a itu dis ini k ita a k a n s e dik it m e n g ula s m e n g e n a i S is tem
In fo rm a s i, O rg a nis a si, d a n S tra te gi s e rta m e n g e n a i K e u n g g u la n K o m p e tetif.
B A B II
A . P e m b a h a s a n
S I S T E M I N F O R M A S I U N T U K K E U N G G U L A N K O M P E T E T IF P E R U S A H A A N
K e u n g g u la n k o m p e titif a d ala h k e u n g g u la n y a n g d im ilik i ole h p e rus a h a a n dim a n a
k e u n g g u la n n y a d ip erg u n a k a n u ntu k b e rk o m pe tis i d a n b ers ain g d e n g a n p e rus a h a a n lain n y a
u n tu k m e n in gk a tk a n v alu e (nilai) p eru s a h a a n b aik d a lam h a l pe n in g k ata n la b a m a u p u n citra
p e ru s a h a a n . C o n to h p eru s a h a a n - p e ru s a ha a n tele k o m u nik a si b e ru s a ha u n tu k m e n d a p a tk a n
k o n s u m e n s e b a n y a k - b a n y a k n y a d e n g a n c a ra b erk o m p etisi s e s u ai d e n g a n k e u n g g ula n y a n g
d im ilik in y a . D a lam u p a y a m e nc a p a i k e u n g g ula n k o m pe titif, p e ru s a ha a n h a ru s m e n g h a d a pi
ta n ta n g a n b a h ka n te k a n a n - te k a na n in te rn al d a n e k s te rn a l p e ru s a h aa n . S a la h sa tu
p e n d e k a ta n n y a a d ala h b a g aim a n a m e n g e fe k tifk a n p o te ns i s um b e rd a ya y a n g a d a , b is a m ela lui
p e n in g k a ta n k u alita s p ro d u k da n la y a n a n ke p a d a p e la n g g a n , m a u p u n m e lalu i p em a n fa a ta n

3. k e m a ju a n te k n o lo gi info rm as i. S tra te g i b e rs a in g m e ru p a k a n u pa y a m e n ca ri p os isi b e rs ain g
y a n g m e n g u n tu n g k a n d ala m s u a tu in d u s try . S tra te gi b e rs ain g b e rtu ju a n m e m bin a p o sis i y a n g
m e n g u n tu n g k a n d a n k u at d a la m m e la w a n k e k u ata n y a n g m e ne n tu k a n p ers a in ga n d a lam
in d u s tri. K o m p etisi m eru p a k a n k a ra kte ris tik p o sitif d a lam b is n is , p ers ain g a n a lam i d a n s e h a t
a d a la h p e n d u k u n g m a ju n y a s ua tu p a s ar. P e rs ain g a n in i m e n d o ro n g u p a y a u ntu k m e n d a p atk a n
k e u n g g u la n k o m p etitif di p a s ar, o le h k are n a n y a dip e rlu k a n k e m am p u a n k o m pe titif y a n g
s ig n ifik a n p a d a b erb a g a i ba g ia n d ari p eru s a h a a n . H a l in i dituju k a n u n tu K m e nja g a b is n is
te r h a d a p a n ca m a n p e n d ata n g b a ru .
L im a s tr a te g i k o m pe te n si d a s ar d a lam b e rsa in g y a k ni:
1 . S tr a te gi K e p e m im p ina n B ia y a (C o st L e a d e rs hip S tra te g y) M e n ja di p ro d u se n re n d a h
b ia y a d a lam m e n g ha s ilk a n b a ra n g da n ja s a , a ta u m e m b a ntu m e n uru n k a n b ia ya b a g i p em a s o k
d a n p e la n g g a n , s e hin g g a p e s ain g m em iliki b ia y a pro d u k s i ya n g le bih tin g gi.
2 . S tr a te gi D ifere n s ia s i (d iffe re ntiatio n strate g y ) M e n g e m b a n g ka n c a ra- c a ra u ntu k
m e m b e d a k a n pro d u k d a n la ya n a n d a ri p a ra p es a in g ata u m e ng u ra n g i ke u n g g u la n dife re n s ias i
d a ri p e s ain g . S tra te gi ini m em u n g k in k a n p eru s a h a a n u ntu k fo k u s p a da p ro d u k ata u ja sa u n tu k
m e m b e rik a n k e u ntu n g a n d a la m s e gm e n p a s ar y a n g u n ik/n ic h e m a rke t.
3 . S tra te gi In o v as i (in n o v a tio n s tra te g y ) M e n em u k a n c ara b a ru d ala m m e la k u ka n b is nis .
S tr a te g i in i d a p a t m e lib a tka n p e n g e m b a n ga n p ro d u k d a n ata u jas a y a n g u n ik g u n a m e m a s u k i
p a s a r y a n g u n ik /n ic he m a rke t. H a l in i ju g a d a p a t m e lib a tka n p e ru b a h a n ra d ik al d a la m p ros e s
b is n is u n tu k m em p ro d u k si a ta u m e n dis trib u sik a n p ro d u k d a n la y a n a n d ari m a y o rita s je n is
d a n c a r a y a n g a d a .
4 . S tr a te gi P e rtu m b u h a n (g ro w th strate g y ) S e c ara s ig nifik a n m em p e rlu a s k a p as ita s
p e ru s a h a a n u ntu k m e n g h a silka n b a ra n g d a n ja s a , e ks p a n s i k e pa s a r glo b a l, div e rsifik a s i ke
p ro d u k d a n ja s a ba ru , a ta u m e n gin te gra s ik a n ke d a lam p ro d u k d a n ja s a te rk ait.
5 . S tr a te gi A lia ns i (a llia n c e strate g y ) M e m b e ntu k h u b u n g a n b is n is b aru /alia ns i d e n g a n
p e la n g g a n , p e m a s o k , p e s ain g , k o n s u lta n , d a n p eru s a h a a n la in . H u b u n g a n ini b is a b e ru p a
m e rg e r, a k u isis i, us a h a p a tu n ga n , p e m b e ntu k a n " p e ru s a ha a n v irtu al," a ta u p em a s a ra n lain n y a ,
m a n u fa k tu r , a ta u p e rja n jia n d istrib u s i a nta ra pe la k u u s a ha d e n g a n m itra d a g a n g n y a .
In v e s ta si d ida lam te k n olo g i info rm a s i da p a t m e n d u k u n g p e ru sa h a a n d a la m b e rs a in g , b erik ut
a d a la h g a m ba ra n p e ra n te k n olo g i in fo rm a s i da n c o n to h p e n era p a n n y a .

4. 1 . P e n e ra p a n te k n olo g i in fo rm a si a k a n m em inim alk a n b ia y a b is nis p ros e s , b a ik
d a la m h u b u n g a n n y a de n g a n k o n s u m e n m a u p u n s u p plier.
2 . M e n in g k a tka n s e rvic e / la y a n a n y a n g dib e rik a n k e p a d a p ela n g g a n .
3 . P e m a n fa ata n te k n olo g i in fo rm a si m em inim alk a n p e s ain g .
4 . In o v a s i p rod u k b a ru y a n g m e lib a tk a n te k n o lo gi info rm a s i se b a g a i
k o m p o n e n n y a .
5 . M e n c ip ta k a n p a s a r ya n g b a ru .
6 . M e n in g k a tka n k u a lita s d a n e fis ie n si s erta m e m p ers in g k at w a k tu la y a n a n
P e la n g g a n .
7 . M e n g g u n a k a n IT u n tu k p e n g em b a n g a n bis n is (b u sin e s s d e v elo p m e nt),
m e n g a tur b is nis s e c ara re gio n a l da n g lo b al.
8 . M e m b a n g u n s y ste m in form a si y a n g te rh u b u n g d e n g a n in tern e t d a n e xtra n et
u n tu k s u p p o rt h ub u n g a n b is nis d e n g a n c os tum e r, s u p plier, s u b c o n tra c tor, d s b .
S e d a n g k a n s trate g i k om p e titif la in n y a a da la h d e n g a n c a ra in v e s ta s i di b id a n g te k n o lo gi
in f o rm a s i y a n g m em u n g k in k a n p eru s a h a a n u ntu k m em b a n g u n k e m a m p u a n T I s trate g is
s e h in g g a m e re k a d a p at m em a n faa tk a n p elu a n g y a n g a d a . D a la m b e b era p a k a s u s , ha l ini
te r ja d i k etik a s e b ua h p e ru s a ha a n b e rin v e s ta s i d ala m s iste m in fo rm a si b e rb a sis k om p u te r
u n tu k m e n in gk a tk a n efisie n si p ro s es b is nis inte rn al. K e m u d ia n , d e n g a n b e rb e ka l p la tform
te k n o lo g i s tra te gis , p e rus a h a a n d a p at m em a n fa atk a n in ve s tas i d i bid a n g T I d e n g a n
m e n g e m b a n g k a n pro d u k d a n la y a n a n b a ru y a n g tid a k a k a n m u n g kin b e rh a sil ta n p a d u k u n g a n
T I y a n g k u a t. C o n to h n y a s aa t ini y a n g p e ntin g a d ala h p e n g em b a n g a n le b ih la n ju t ja rin g a n
in tr a n et p e r us a h a a n d a n e ks tra ne t, y a n g m e m u n g kin k a n m ere k a u n tu k m e n in g ka tk a n efe k
d a ri in v e s tas i s e b elu m n y a dib ida n g in te rn e t bro w s e r, P C , s e rv er, d a n c lie nt / s erv e r ja rin ga n .
J ik a s u atu p e ru s a ha a n m e n gin v e sta s ik a n ua n g n y a u n tu k m e n g e m b a n g ka n s istem in form a si,
m e m b u at a p lik a s i, da n m em a s a n g ja rin ga n k o m p u te r m a k a h u b u n g a n a n ta ra b ia y a IT d a n
k in e r ja p e r u s a h aa n d a p a t din y a ta ka n s e c ara s e d e rha n a y a itu : m a n fa at y g d ite rim a m e le bih i
b ia y a y a n g d iin v e sta s ik a n , ka re n a IT d in ila i d a pa t m e n in g k atk a n k in erja org a n is as i. N ila i
in v e s tas i T I a d ala h k em a m p u a n org a n isa s i u ntu k m e n gid e n tifik a s ik a n da n m e n g u k ur
p e n a m b a h a n d am p a k m a nfa a t d a n p os itif y a n g b e rk aita n d e n g a n pe n e ra p a n T I da lam o p e ra si
b is n is n y a .

5. A r e a f o c u s T a ta k elo la IT P e ru s a h aa n :
• S tr a te gic alig n m e n t: fo k u s p a d a k e pa s tia n h u b u n g a n b is n is d a n pe re n c a n aa n T I:
p e n e ta p a n , p em e lih a ra a n d a n va lida s i u s ula n nilai tam b a h T I; d a n ke s e lara s a n o p era si T I
d e n g a n o p e ra sio n a l p eru s a h a a n .
• V a lu e d e liv ery : m e n g e n a i p e la k sa n a a n u s u la n n ila i ta m b a h m e lalu i s ik lus
p e n g a n ta r a n , m e m as tik a n b a h w a T I m em b e rik a n m a nfa a t u ntu k stra te g i, k o n s e ntra si p a d a
o p tim as i b ia y a d a n m e m b e rik a n nilai tam b a h p e ru sa h a a n d a ri T I
• R e s o u rc e m a n a g em e n t: m e n g e n a i in v e s ta s i o ptim a l, d a n m a n a je m e n y g se s u a i,
s u m b e rd a y a y g kritis: a p lik a si, in form as i, infra stru ktu r d a n ora n g . K u n c i s u k s es b e rk aita n
d e n g a n o p tim a s i pe n g e ta h u a n da n in fra s tru k tur.
• R is k M a n a g e m e n t: m e m e rlu k a n k e s a d a ra n p e g a w a i s e nio r, p e n g ertia n y g jela s
m e n g e n a i re s ik o pe ru s a h aa n , m e n g erti pe rs y ara ta n k e b utu h a n , tra n s p ara n s i re sik o b a g i
p e ru s a h a a n d a n ta n g g u n g ja w a b m a n a jem e n ris ik o da lam o rg a n is a si.
• P e r fo rm a n c e m ea s u rem e n t: m e nja ja ki d a n m e m o nito r p e ne ra p a n strate g i, p em e n u h a n
p ro y e k , p e n g g u n a a n s um b e rd a y a , pro s e s kin e rja d a n m e n ga n ta rka n b is nis , p e n g g u n a a n ,
c o n to h , b a la n ce d s c o rec a rd y a n g m e n terjem a h k a n stra te g i k e d ala m k e gia ta n u n tu k m e n c a p ai
tu ju a n y a n g d a p at d iu k ur m ele b ihi a k u n tas i y a n g g c o n ve n tio na l.
M a s a la h in v e sta s i di b id a n g te k n o lo gi info rm a s i m e ru p a k a n ha l y a n g c u k u p sig n ifik a n b a gi
p a r a m a n aje m e n s e n ior p e ru s a ha a n . D i s a tu s isi m ere k a s a d ar b a h w a s u d a h s a atn y a (ka la u
tid a k m e m a n g k ar e n a s u d a h te rla m b at) m e re k a h aru s m e m iliki s u atu te k n olo g i in fo rm a s i
y a n g d a p a t m e n u nja n g b is n is m e re ka , s e m e nta ra d i la in p iha k m e re k a h a ru s m e n g elu a rk a n
b ia y a y a n g rela tif c u k u p b es a r u ntu k d a p a t m e ra n ca n g d a n m e n gim ple m e nta sik a n te k n olo g i
in f o rm a s i y a n g d ib u tu h ka n . T a n p a m em ilik i te k n o lo gi info rm a s i y a n g c u k u p c a n g g ih , s u lit d i
a la m k o m p e tis i glo b a l in i u ntu k d a p a t be rs ain g d e n g a n p e rus a h a a n - p eru s a h a a n be s a r d ari
m a n c a n e g a ra y a n g m ula i b a n y a k m e n g em b a n g k a n u s a h a n y a d i ta n a h a ir. N a m u n s ala h
m e n g id e n tifik a sik a n k e b u tu h a n te k n olo g i p u n a k a n m e n ja di b u m era n g b a gi o rg a n is a s i ya n g
b e rs a n g k u ta n .

6. P e r a n a n S iste m In fo rm a s i da n T e k n o lo g i In fo rm a si D a la m P eru s a h a a n S is tem info rm a s i d a n
te k n o lo g i
S is tem in f o rm as i d a n T e k n o lo gi Info rm a s i m e m b erik a n em p a t pe ra n u ta m a di d a lam
o rg a n is a si b is n is (p e ru s a ha a n ) y aitu u ntu k m e nin g k a tk a n:
1 . E fis ie ns i.
E f is ie n s i ar tin ya m e n g g a ntik a n p era n m a n us ia d e n ga n te k n olo g i info rm a s i s e h in g g a
m e m u d a h k a n p e ke rjaa n d a n m em p e rc e pa t p e k erja a n .
2 . E fe k tifita s .
S is tem in f o rm as i ini d ig u n a ka n o le h pim pin a n u n tu k p e n g am b ila n k e p u tus a n y a n g le bih
e fe k tif b e rd as a rk a n in fo rm a si y a n g a k u rat, te pa t w a k tu , re le v a n , m u d a h , m ura h d a n h a n d al.
3 . K o m u n ik a s i.
U n tu k m e m u d a h k a n k om u n ik as i d a n m e m p erc e p a t pe n g a m bila n s ua tu k e p utu s a n d a p at
d ig u n a k a n e m ail ata u te le c o nfe re n c e .
4 . K o m p e titif.
K o m p e titif , artin y a d ig u n a k a n un tu k m e n in g k atk a n d a y a s ain g p e ru sa h a a n d i d ala m e ra
p e rs a in g a n ya n g s e m a kin k e ta t in i.
C o n to h p e m a n fa ata n te k n o lo g i in form a si d a la m p eru s a h a a n:
K e b u tu h a n e fisie n si w a k tu d a n b ia y a m e n y e b a b ka n s e tia p p ela k u u s a h a m e ra sa p e rlu
m e n e ra p k a n te k n o lo gi info rm a s i d ala m lin g k u n g a n ke rja n ya . P e n e ra p a n T e k n olo g i in fo rm a si
d a n k o m u n ik a si te ntu a k a n b erd a m p a k p a da p e ru b a h a n k e bia s aa n k e rja . C o n to h : p e n g g u n aa n
in tr a n et u n tu k he lp d e s k te c h n ic a l s u p p ort y a n g m e m a n fa atk a n te k n olo g i L o c al A re a N e tw o k
a k a n m e m in im a lk a n p e n g g u na a n k e rta s k e rja p a d a o p era sio n a l bis n is p e ru s a h aa n . S e lain itu
p e m a n fa ata n inte rn et s e b a g ai s ara n a u n tu k w e b site p eru s a h a a n y a n g be rfu n g si s e b a ga i o n lin e
c o m p a n y p ro file ju g a a k a n m e m in im a lk a n a n g ga ra n k e u a n g a n pe ru s a h aa n u n tu k m e n c e ta k
c o m p a n y p ro file , ba h k a n d e n g a n a d a n y a w e b site te rse b u t a k a n m e n in g k atk a n g o o d c orp o ra te
im a g e te r h a d a p p es a in g , p artn er b is nis d a n k o n s um e n n y a . D e n g a n a d a n y a in tern e t ju g a d a p at
d ig u n a k a n u n tu k k om u n ik a si a n ta r k a rya w a n d a la m div is i y a n g s am a m a u p u n b e rb e d a div isi
b a h k a n u n tu k k o m u nik a s i de n g a n k o n s u m e n d a n p a rtn e r bis n is n ya d a p a t m e n g g u n a k a n em a il

7. d a n m e s s e n g er. H a l ini te ntu d a p at m em in im a lka n p e n g g u n a a n k e rta s d a n bia y a te le p o n / fa x ,
ju g a d a p a t m e n g u ra n gi b ia ya tra ns p o rt u ntu k v is it ke k o n s u m e n . P e n g g u na a n c o m p ute r ju g a
m e m u d a h k a n p e ke rjaa n k a ry a w a n p e rus a h a a n , k a re n a p e k e rja a n m e n ja di le bih c e p a t s e les a i
d e n g a n tin g k at k e s ala h a n y a n g m in im . A p a la gi jika p e ru s a ha a n m e n era p k a n c om p u ter b a s e d
in f o rm a tio n s y ste m dim a n a s ys tem in fo rm as i p eru s a h a a n te rs e b ut d ib u at s e d em ikia n ru p a
s a lin g te r h u b u n g (in te g ra te d ) d a n m e n g o tom a tis k a n p e k erja a n - p e k e rja a n rutin o p era s io na l,
s e p e r ti m is a ln ya p e n c e ta ka n k w ita n si a k a n te rh u b u n g la n g s u n g d e n g a n la p o ra n k e u a n ga n
p e r u s a h a a n .
K e u n tu n g a n - k e u n tu n g a n p e ne ra p a n te k n o lo gi IT d i p eru s a h a a n a d a la h :
1 . E f is ie ns i te n a g a k e rja k a re n a p e k e rja a n y a n g m a n u a l dio tom a tis k a n .
2 . M e m p e rp e n de k ra n ta i b iro k ras i d a n w a k tu k erja s e h in g g a b erp e n g a ru h p a da
p e n g h e m a ta n bia y a .
3 . D e n g a n te rs e dia n y a d a ta d a n in form as i y a n g u p to d a te m a k a p e n g am b ila n k e p u tus a n
d a p a t le bih c e p at, s e h in g ga m e nja d ik a n p eru s a h a a n le b ih k om p e titif te rh a d a p
p e s a in g n y a .
4 . P e n g h e m a ta n bia y a p em a s a ra n d a n p r o m os i p ro du k d a n ja sa y a n g d ita w a rk a n
p e ru s a h a a n , k are n a m e n g g u na k a n w e b s ite p e ru s a ha a n y a n g ju g a be rfu n g si s e b a ga i
o n lin e c om p a n y p ro file da n m em p e rlu a s p a n g s a pa s a r.
5 . D e n g a n p e n e ra p a n te k n olo g i in fo rm a si p a d a o p e ras io n al p e ru s ah a a n m a k a s y s tem
d a p a t ter inte g ra si d i se m u a b a gia n s e hin g g a d a p at m em u d a h k a n a rus in form a si d a n
k e c e p a ta n re s p o n terh a d a p s u atu m as a la h .
J a d i d e n g a n p em a n fa ata n te k n o lo g i in form a si m a ka a k a n m em u d a h k a n aru s info rm as i se c a ra
in te r n al m a u p u n e k s tern a l pe ru s a h a a n , m e m in im a lka n re sik o fa cto r h um a n e rror d a n e fisie n s i
d i s e g a la b id a n g , te n tu n y a h al ini a k a n b e rpe n g a ru h p a d a m a rgin k e u n tu n g a n ya n g d id a p at
p e r u s a h a a n s ec a ra a k um u latif. S e lain itu pe ra n te k n o lo gi IT d a lam p e rus a h a a n a d ala h
m e n c ip ta k a n v a lue (n ila i ta m ba h ) b a g i pe la n g g a n p eru s a h a a n , dim a na d e n g a n p e n e ra p a n IT
m a k a la y a n a n k e p a d a p ela n g g a n m a kin c e p at d a n b a ik s e h in g g a p ela n g g a n p u as d e n g a n
p e la y a n a n y a n g dite rim a ny a , h a l itu d a p at m e nc ip ta k a n lo y alita s s e hin g g a p e la n g g a n ters e b u t
b e rs e d ia m e n ja d i k o n s um e n n y a u n tu k ja n g k a p a n ja n g . L o y a lita s pe la n g g a n m e ru p a k a n ha l
y a n g d id a m b a k a n ole h tia p p eru s a h a a n k are n a m em p e n g a ru hi sta b ilita s in c om e p eru s a h a a n .

8. K o m p o n e n d a la m s iste m in fo rm a si p e ru s a ha a n
P e r k e m b a n g a n te k n o lo gi y a n g teru s b e rke m b a n g te la h b a n ya k d im a n fa atk a n p e ru sa h a a n
u n tu k m e n in gk a tk a n kin e rja p e ru sa h a a n . T e k n o lo gi s is tem in form a si tela h b erk e m b a n g p es a t
u n tu k m e n y ajik a n in fo rm a si s e b a g ai d a s a r pe n g e n d e laia n p e rus a h a a n d a n p e n g am b ila n
k e p u tu s a n y a n g c e p at k a re n a d id u k u n g d ata - d ata terb a ru d a n a k u ra t.
K o m p o n e n - k o m p o n e n p e ntin g y a n g m e n y u s u n sis te m info rm a s i pe ru s a h a a n a d a la h
1 . D a ta b a s e y a n g terinte g ras i D a ta b as e y a n g terinte g ra si ini a d ala h d a ta b as e y a n g s am a
y a n g d ig u n a k a n o le h s e m u a lini p e ru sa h a a n . B a g ia n sa le s ord e r, p e n girim a n , p u rc h a s e
o rd e r, in v e nto ry , fin a n c e da n a k u n ta n si m e n g g u na k a n a p lik a si d a n d a ta ba s e y a n g
s a m a . D a ta y a n g s u d a h d is a h ka n p a d a m o d ul s ale s _ o rd er d a p a t dilih a t pa d a m o d ul
in v e n to ry , da ta p em b a y a ra n pe la n g g a n y a n g diin p ut p a d a b a gia n fin a n c e d a p at d ilih at
o le h s a le s y a n g b e rs a n g k u ta n . D e n g a n d ata b a s e y a n g te rin te gra si d a n re altim e , m a k a
to p m a n aje m e n d a pa t m e liha t d ata s e c ara c e p at u n tu k m e n g a m bil k e p utu s a n .
2 . A k s e s y a n g a m a n k e d ata b a s e . P as tika n a k s e s k e da ta b a se s e s u ai d e n g a n w e w e n a n g
tia p p e n g g u n a , ja n g a n s am p a i a d a p ih a k y a n g tid a k be rw e n a n g m e n g u b a h isi
d a ta b a s e .
3 . B is n is p ros e s y a n g te rd o k u m e n ta si. P ro s es b is nis p e rus a h a a n h aru s terd o k u m e nta s i
d e n g a n b a ik .
4 . P a s tik a n pro s e s bis n is d i d ala m d a n a nta r b a gia n d ic e ta k d e n ga n ra p i da n m u d a h
d ip a h a m i. P ro s e s bis nis h a ru s dig a m ba rk a n s ec a ra je las m u la i d a ri s ale s _ o rde r,
in v e n to ry , pe n g irim a n , k e ua n g a n , a k u n ta ns i d a n b a gia n - b a gia n la in
5 . P e n g e n d a lia n te rh a d a p a p lik a s i. A p lik a si h a ru s m e n d u k u n g p ro se s p e n g e n d alia n
in te rn al p e rus a h a a n . A d a s ta f y a n g m e n g in p u t tra ns a k s i da n a d a ju g a s taff y a n g
m e n g e s a h k a n tra n s a ks i. H in d ari p ros e s tra n s a k si y a n g h a n y a m e lib a tka n s a tu s ta f.
6 . P e n g e n d a lia n in tern a l p eru s a h a a n . S ela in p e n ge n d a lia n inte rn al a p lik a si, p e n g e n d a lia n
in te rn al p e rus a h a a n p erlu ju ga d ila k u k a n s u p a y a tid a k a d a ke rja s a m a ya n g m em b e ri
p e lu a n g p e n g g e la p a n a s s et p e rus a h a a n . P e n g e n d alia n in tern a l m is aln y a p e rp uta ra n
tu g a s , m e w ajib k a n c uti d a n la in s e b a g a in y a .

9. P e r a n S is te m Info rm a s i M a n a jem e n D a lam S e b u a h P e ru sa h a a n
S is tem in form as i m e m iliki p e ra n ya n g s a n g a t pe n tin g da lam s e b u a h o rga n is as i . sis te m
in f o rm a s i m e m ilik i p era n d a la m m e n u n ja n g k e gia ta n bis nis o p e ras io n al,m e n u nja n g
m a n a jem e n d a la m p e n g am b ila n k e p u tus a n , d a n m e n u nja n g k e u n g g ula n s tra te gi k o m p ete tif
o rg a n is a si.
P e r a n s iste m in form a si m a n ajem e n u n tu k m e n c a p ai k e u n g g u la n strate g is d a p a t
d ic o n to h k a n p a d a s u a tu p eru s a h a a n y a n g m u tus k a n u n tu k m e n g u b a h s elu ru h d ata n y a m e nja d i
b a s is d ata d e n g a n ala t p e n g h u b u n g s ta n d ar (s e p erti a lat p e n g h u b u n g b ro w s er w e b ) s e h in g ga
m e m u n g k in ka n b e rb a gi in form as i d e n g a n p ara s e k utu - s e k utu b is n is d a n p ela n g g a n n n y a .
B a s is d a ta ya n g te rs ta n d aris as i d a n d a pa t d ia k s e s m e lalu i bro w s e r w e b m e n c erm in k a n
p e r g e s e r a n p os isi p e ru sa h a a n s e c ara strate g is .
P e r s a in g a n m e ru p a k a n k u nc i p e n e ntu k e b e rha s ila n s e b u a h org a n isa s i bis n is . S trate g i
p e rs a in g a n ya n g d ite ra p k a n ole h b is nis/in d u stri m a m p u m em b e rika n k e u n g g u la n org a n isa s i,
d e n g a n m e m p erh a tik a n fa kto r bia y a , m utu d a n k e c e p ata n p ros e s . K e u n g g u la n k om p e titif
a k a n m e m b a w a o rga n is as i p a d a k em a m p ua n m e n g e n d alik a n pa s a r d a n m e raih k e u ntu n g a n
u s a h a . S tr ate g i bis n is m e nja d i p u sa t y a n g m e n g e n d a lik a n strate g i org a n is as i d a n s trate g i
in f o rm a s i. P eru b a h a n p a d a sa la h sa tu strate g i m e m b utu h k a n p e n y e s u aia n , a g ar teta p
s e tim b a n g .
H u b u n g a n a n ta ra stra te g i k om p e titif p e ru sa h a a n d a n m a n fa at p e n g g u n a a n sis tem info rm a s i
d ik e m b a n g k a n m e lalu i b e be ra p a la p isa n , m u la i d ari p e re n c a n a a n , a n alisa d a n p e ra n ca n g a n .
S e ja la n d e n g a n s e m a kin lu as n y a p e m a nfa a ta n te k n olo g i in fo rm a s i di lin g k u n g a n b is n is , m a k a
p e m is a h a n a n tara te k n olo g i in fo rm a si d a n s tra te gi k o m p etitif p e ru s a ha a n s e m a k in tid a k
te r lih a t. H al in i ka re n a s elu ru h s trate g i k om p e titif p eru s a h a a n h aru s m e m iliki te k n olo g i
in fo rm a s i.
S tr a te g i p e rus a h a a n b e rba s is s iste m in fo rm a si p e rlu d ib u at k a re n a s u m b er d a y a y a n g
d im ilik i p e ru sa h a a n s a n g at terb a tas , s e h in g g a ha ru s dim a nfa a tk a n s e c a ra o ptim a l. S trate g i in i
ju g a d ig u n a k a n u ntu k m e nin g k a tka n d a y a s ain g a ta u kin e rja p e ru sa h a a n k a re na p a ra
k o m p e tito r m e m ilik i s um b e rd a y a te k n olo g i y a n g s am a d a n m e m as tika n b a h w a a s e t te k n o lo g i
in f o rm a s i d a p a t dim a n fa a tk a n s e c a ra la n g s u n g m a u p u n tid a k la n gs u n g d a lam m e nin g k a tka n
p ro fita b ilita s p e rus a h a a n , b aik b e ru p a p e nin g k a ta n pe n d a p a ta n m a p u n p e n g u ra n g a n b ia y a .
S e la in itu , strate g i p eru s a h a a n b erb a s is s is tem in form as i d ig u na k a n u n tu k m e n c e g a h

10. te r ja d in y a k ele b ih a n ata u k e k ura n g a n in v es ta si s erta m e n jam in b a h w a te k n o lo g i in form a si
y a n g d ir e n c a n a ka n b e n a r- b e n a r m e n ja w a b k e b utu h a n b is nis p eru s a h a a n a k a n in for
D A F T A R P U S T A K A
h ttp ://n y o m a n d a rm a .b lo gs p o t.c om /2 0 1 2 /0 1 /sis tem -in fo rm a si- m an a jem e n - d a n - p e ra n a n .htm l
N a ta lia , N . 2 0 1 1 . A p a k a h S iste m In fo rm a si M e n d u k u n g S tra te gi
P e r u s a h a a n ? w w w .jta n z ilo .c o m [d ia ks e s ta n g ga l 1 9 D e s em b e r 2 0 1 1 ]
h ttp ://n d a- a p in g .blo g s p o t.c o m
id .w ik ip e d ia .c o m
M c L e o d , J r., R a y m o n d & G e o rg e P . S c h e ll. M a n a g em e n t In fo rm a tio n S y s tem . (te rje m a h a n),
J a k a rta: P T . IN D E K S , 2 0 0 7 . E d is i 1 0 , 2 0 0 8
K e n n e th C . L a u d o n , J a n e P . L a u d o n , s iste m Info rm a s i M a n a jem e n , M e n g elo la P e ru s a h a a n
G lo b a l, J a k a rta , S a le m b a E m pa t, E d isi 1 2 , 2 0 0 8
A n o n im 1 , h ttp://w w w .p ro w e b .c o .id /a rtic le s /erp /k om p o n e n _ s is tem _ in form as i.h tm l, (1 1
S e p te m b er 2 0 1 7 , 0 9 :5 0 )

11. B A B 3
P E N U T U P
K e s im p u la n
T e k n o lo g i info rm a s i m e n y e d ia k a n a lat b a n tu ba g i p a ra m a n a g er u n tu k m e n e les a ik a n
b a ik p e r a n b aru m a u p u n p era n tra d isio n a ln ya . M e n em u k a n c a ra da lam m em a n fa atk a n
te k n o lo g i in form a si u n tu k m e n c a p ai k e u n tu n g a n k om p etitif p a d a bis nis , p e ru sa h a a n d a n le v e l
in d u s tr y m e ru pa k a n ta n g g u n g ja w a b k u n c i b a gi m a n aje r.
T e k n o lo g i p a d a z am a n s e k ara n g ini d a p at m e n d o ro n g ke a ra h efisie n si d a n p e ru b a h a n
u ta m a o r g a n is as id a n m e n g u ra n gi b ia y a- b ia y a tra ns a k s i da n b is a ju g a m e n ja di s u m b er
k e u n tu n g a n k o m p etitif.
T e k n o lo g i info rm a s i m e n a w a rk a n c ara - c ara b a ru u ntu k m e n g org a n is a s i k erja da n
m e n g g u n a k a n info rm a s i y a n g da p a t m e n in g k atk a n k e k a y a a n s e rta m em p e rta h a n k a n h id u p
o rg a n is a si.