The document discusses creating queries in Brandwatch to search for relevant conversations. It provides an overview of queries and operators, and gives tips on developing queries proactively and reactively. Attendees are given a scenario to create a query for finding things to do in Chicago around live music and restaurants. They are provided login credentials and instructed to save their query with their name.

1. Query Essentials and Challenge
The Quest For Queries
HOLLY OLIVER/ TECHNICAL TRAINER

2. Hello Chicago

3. hollyo@brandwatch.com | Brighton
Holly Oliver
Technical Trainer
BRANDWATCH.COM

4. kendra@brandwatch
Kendra Bissonette
Senior Client Services Executive
BRANDWATCH.COM

5. Our plan

6. The plan of action
Collecting conversations and coverage
What are Queries/ introduction and refresher
Working proactively and reactively
Keywords and Operators
Query Writing Challenge
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM

7. Your data

8. Collecting conversations
There are two but technically three Data Sources you can use.
Queries/ Saved searches looking for the conversations/mentions you want to find from all sources.
Channels/ Collect all conversations that flow through any public Facebook page or Twitter account.
Groups/ Allow you to group together Queries and Channels, to make a SUPER Data Source.
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9. Coverage

10. Where we get conversations from
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Major blogging networks/ Blogger, Tumblr, etc
Major news sites/ Flickr, Instagram, etc
Social networks/ Twitter, Facebook, etc
Forums/ Forums, etc
Video/ Youtube, Vimeo etc

11. Hello Queries

12. What are Queries
Saved searches that are always looking and
listening for the conversations you want to
find.
Queries use keywords and Operators.
Operators allow you to let Brandwatch know
how to look for something not just what to
look for.
Top tip/ Embrace Operators.
Hug them and hold onto them. Never let them go.
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM

13. Where do we
begin?

14. Proactive
and
Reactive

15. Finding balance
Proactive/
Defining what you want
Gathering your kit together
Getting your research on
Planning your route
Reactive/
Testing your Query
Refining based preview in the builder
Taking your Query to the Dashboard
Continuing your quest
NOW YOU KNOW | #NYKCONF
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16. Being proactive

17. Being proactive
All of the things you already know
The ways variety of ways we speak
Using online language tools
Using search engine results or SEO keyword tools
Current news stories or data trends
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18. Creating
Queries

19. What do we need?
Keywords + Operators
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20. Keywords

21. Keywords/Language
What you need?
What you want?
What don’t you need/want?
Key/inclusion terms.
Contextualizing your key terms.
Terms you want to exclude.
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22. Operators

23. Operators
Give our Queries structure.
Allows us to play with language.
23 Operators to choose from.
Important Operators/
AND
OR
NOT
NEAR/x
“quotations”
(brackets)
NOW YOU KNOW | #NYKCONF
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24. The Challenge
(if you chooseto acceptit.)

25. The challenge
20/30 minutes to create a Query
Use as many useful/helpful Operators
Think about important inclusion terms
Use lots of lovely context terms
Use the login info provided
Save the Query in the platform
At the end of the day we’ll announce a couple
of winners, and you’ll get a much coveted and
limited edition piece of Brandwatch swag.
Top tip/ If you have any time, don’t be afraid to show off with a
Dashboard using a few Filters.
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM

26. Scenario
I’ve never been to Chicago.
I’d like you to create a Query that will help me
find something to do this weekend.
I’m a big fan of live music and restaurants.
Top tip/ I’m not a big fan of heights.
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27. What we are looking for
A range of keywords/
Inclusion terms/
chicago, “the loop”, “logan square”
Context terms/
attractions, pizza, concerts, weekend
Exclusion terms/
You decide!
Lots of lovely Operators/
AND
OR
NOT
NEAR/x
“quotations”
(brackets)
hashtags:
state:
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28. Login info
Go to/ app.brandwatch.com
Username/ In front of you, if not ask myself or
Kendra!
Password/ nyk2016
Project/ Query Challenge
Don’t forget / When you save your Query add
your name to the end!
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM

29. Query Builder

30. On your marks,
get set,
go!

31. Times up

32. Quick Recap

33. Don’t forget
Approach queries proactively and reactively
Embrace your Operators
Test, test, test and refine your Query
Use examples, and keep your approach
consistent
Never give up on the Quest
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM

34. Thank you!
#nykconf

35. hollyo@brandwatch.com
Contact Holly Oliver
Technical Trainer
BRANDWATCH.COM