Quantitative Research:
Descriptive Statistics
BRENDA CECILIA PADILLA RODRÍGUEZ
Key concepts
Data
• Observations &
measurements
• Often collected through
research
• Types: Quantitative &
qualitative
Variables
• Characteristics or
attributes observed or
measured
• The value of a variable
varies.
2
Is ‘education’ a
variable?
3
Types of variables
Variables
Categorical
Nominal
Ordinal
Numeric
Continuous
Discrete
4
Important
ORDINAL VARIABLES ARE OFTEN ANALYSED AS
NUMERIC VARIABLES.
5
Data sources
6
Learning Analytics
7
▪ Grades
▪ Posts in discussion forums
▪ Clicks on different resources
▪ Time when students’ stop
watching videos
Questionnaires
8
Likert Scales
9
Activity: Likert Scale
▪ Check the following Likert scale.
▪ How many errors can you find?
▪ Discuss them in your small group.
10
https://tinyurl.com/likert-oops
Developing an accurate
Likert scale is a process.
11
What is an advantage
of Likert scales?
12
What is a disadvantage
of Likert scales?
13
Ok. So we
applied a Likert
scale, got some
answers… What
now?
14
One column per item,
one row per participant
15
Identify and get rid of mistakes
 People who did not agree to answer the survey (?!)
 Duplications
 Severely incomplete answers
 Strange or inconsistent answers
16
Activity: Data analysis
▪ Check the following answers to a Likert scale.
▪ How would you analyse it?
▪ Discuss the interpretation of your findings in your group.
17
https://tinyurl.com/likert-analysis
18
What does it
mean to have a
result such as an
average of 3.4?
We need points of reference...
19
…or frequencies or percentages.
20
When to use
percentages or
frequencies?
21
Measures of central tendency
Mean
• Arithmetic
average
Median
• Central value
when data is
ordered
Mode
• Most
frequently
repeated
value
22
They aim to identify the most representative value of a data set, the
centre of a distribution.
Activity: Examples
▪ What measure of central tendency should we use in each
case? Why?
23
18 18 19 20 21 21 21 21 22 42
18 18 19 20 21 21 21 21 22 22
Case 1
Case 2
Measures of dispersion
Range
• Difference
between the
highest value and
the smallest value
Variance
• Mean squared
distance between
each point and the
centre of the
distribution
Standard
deviation
• Square root of
variance
24
They aim to measure of the spread of the data around the centre of
the distribution..
Standard Deviation: Overview
25
Describing the data is
part of descriptive
statistics.
26
Quantitative
Research
@BRENDAPADILLA

Quantitative Research: Descriptive Statistics