I spoke at the UCLA School of Film about how the growth of the digital sphere and social media have reshaped a better-informed, more sophisticated audience hungry for edgy, sleek and accurate science and technology content in television and film. We discussed the beginnings of science as a mainstay in entertainment, examples of great content, and how an interconnected triangle of entertainment industry professionals, the public and bloggers/advisors/scientists can work in concert to take smart scientific creative content to the next level.

1. Science, Entertainment and a Digital World Jovana J. Grbić, PhD Sloan Colloquium, UCLA School of Film October 24, 2009 ©ScriptPhD.com, all rights reserved

2. Overview Part I: The History of Science in Entertainment Part II: Jurassic Park and the Dawn of the Internet Part III: The Good, the Bad and the Influential Part IV: The ScriptPhD Philosophy: L.A.B.

3. Timeline I: 1900-1930 1902: Le Voyage Dans La Lune 1910: Frankenstein The Silent Film Era: An Era of Firsts 1912: Dr. Jeckyll and Mr. Hyde 1916: 20,000 Leagues Under the Sea 1926: Metropolis 1929: Frau im Mond

4. Timeline II: 1930-1950 1933: King Kong The Invisible Man 1949: Captain Video 1936: Flash Gordon The Man Who Changed His Mind Feel Good + Propaganda Movies 1945: Strange Holiday 1930: Just Imagine

5. Timeline III: 1950-1970 1961: Dr. Kildcare 1969: Marcus Welby 1963: Dr. Who (BBC) The Outer Limits 1966: Star Trek 1950: Buck Rogers 1959: The Twilight Zone The Cold War and the Nuclear Age 1950: Destination Moon 1953: War of The Worlds 1956: Forbidden Planet 1968 2001: A Space Odyssey

6. Timeline IV: 1970-1980 1972: M*A*S*H Solaris (USSR) 1978: Battlestar Galactica 1974: NOVA Space Travel 1971: The Andromeda Strain 1979: Alien Mad Max Star Trek (Motion Picture) 1975: The Rocky Horror Picture Show 1977: Star Wars Close Encounters of the Third Kind

7. Timeline V: 1980-1990 1982: St. Elsewhere Blade Runner ET 1983: V 1989: Star Trek TGN Doogie Howser, MD 1981: Raiders of the Lost Ark 1984: 1984 GhostBusters Terminator Rise of Gadgets 1985: Back to the Future Cocoon Weird Science 1987: Spaceballs

10. The Dawn of the Internet Internet visualization map for routes of information exchange Number of internet users: 1995-2010 The internet is exploding and there’s nothing to stop it! Nasdaq Hosts Sites The market might go up and down, but the Internet grows forever • Late 1994: Mosaic released, WWW is born • 1996: The word ‘Internet’ is common

15. Misconceptions/Positive Effects YES NO

18. Geek Chic To Reality I Flying Cars Communicators Dick Tracy’s wrist phone eBooks from Hitchhiker’s Guide to the Galaxy

19. Geek Chic to Reality II

20. L.A.B.: The ScriptPhD Philosophy “ People bring ideas to life” Media+Entertainment Science The Public Building Relationships Exchanging Information

22. L.A.B.: Advise Start a Blog For Your Area of Expertise • Start with short, simple posts • Guest post for other bloggers • Invite colleagues to post on your site Increase Your Web Presence • Let out an occasional Tweet • Set up a site for your lab/research • Write the occasional supplement to scholarly articles Work For a Science Movie/TV Show • On staff or freelance • Fringe: Neurobiologist Ricardo Gil da Costa • BSG and Eureka : Physicist Kevin R. Grazier • CSI: Engineer Naren Shankar • Grey’s Anatomy : Dr. Zoanne Clack Write Your Own! Michael Chricton Arthur C. Clarke

24. … And Blog Some More Science Fiction: io9.com Astronomy+Physics: BadAstronomy.com Medical Reviews: PoliteDissent.com Popular (Layman) Science: popsci.com … and many more!

26. Acknowledgements Hosts: UCLA School of Film, Hal Ackerman, Etana Jacobsen Fellow Collaborators/Idea Generators: • Media + Entertainment subsidies (present and future) • Bloggers (ScriptPhD.com “sites we like” blogroll is a great resource!) • Scientists, Engineers, Innovators, Techologists, Geeks, and Nerds ScriptPhD.com Design and Concept Branding: Zookeeper Industries, LLC YOU! Engage and collaborate with ScriptPhD.com to expand the conversation about science and technology in entertainment, media and pop culture: • Twitter: @ScriptPhD •Vimeo: ScriptPhD • Facebook: ScriptPhD •SlideShare.net: ScriptPhD • LinkedIn: Jovana Grbić • Email: [email_address] Presentation and content ©2009 ScriptPhD.com. All Rights Reserved.