The media product uses several common conventions of horror movies such as handheld camera footage, supernatural elements like ghosts, and found footage style to make it recognizable to audiences. It employs typical horror techniques like sinister music during threats, dark lighting for tension, and different sound codes. However, it also challenges some conventions by having the villain role played by a female Asian actress rather than exploiting the male gaze, including multiple victims, and using creative camera techniques beyond just holding the camera. The setting of a family home is also a familiar yet effective location for horror.