Talk given at PyDiff on December 15th 2015 about the beer that is drunk around the world, according to the users of Untappd

1. What can
teach us about
@martinjc
PyDiff - December 15th 2015

5. Untappd API available
‘local’ endpoint returns all beer checkins
within set radius of given point
if they’re associated with a venue

6. Dr Luca Rossi
Aston University
@blextar
Dr Gareth Tyson
Queen Mary University, London
@Gareth_Tyson
Dr Matthew J Williams
Birmingham University
@voxmjw

9. … live coding …

10. data collection
monitoring 40 cities
34 USA, 6 EU
from 13th August 2015 onwards

11. As of 12th December 2015:
5,770,121 checkins
made by 365,788 users
drinking 137,868 different beers
at 322,615 different venues

14. Checkins
1. Chicago
2. New York
3. Philadelphia
4. Washington DC
5. Denver
6. Portland
7. Boston
8. San Diego
9. Seattle
10. London
1. New York
2. Chicago
3. Denver
4. Philadelphia
5. London
6. Washington DC
7. Seattle
8. Portland
9. San Diego
10. San Francisco
Unique Beers

15. … so where are the users
with a high diversity in
beers?

18. … who drinks the beers
with the highest ABV?

20. … what is the most
popular beer in the
world*
?
*if the world is restricted to Untappd users within 40 cities in the US
and Europe…

21. 1 (21605): Boston Beer Company (Samuel Adams) - Samuel Adams
OctoberFest (5.30%) - United States (MA)
2 (19899): Lagunitas Brewing Company - IPA (6.20%) - United States (CA)
3 (19066): Guinness - Guinness Draught (4.30%) - Ireland (Ireland)
4 (17601): Goose Island Beer Co. - Goose IPA (5.90%) - United States (IL)
5 (15945): Anheuser-Busch - Bud Light (4.20%) - United States (MO)
6 (14795): Miller Brewing Company - Miller Lite (4.17%) - United States (WI)
7 (13527): Ballast Point Brewing & Spirits - Sculpin IPA (7.00%) - United
States (CA)
8 (12724): Bell's Brewery, Inc. - Two Hearted Ale (7.00%) - United States
(MI)
9 (12304): Ballast Point Brewing & Spirits - Grapefruit Sculpin (7.00%) -
United States (CA)
10 (11772): Coors Brewing Company - Coors Light (4.20%) - United States
(CO)

22. … what is the most
popular beer in europe*?
*if Europe is restricted to Untappd users within 6 cities…

23. 1 (7026): Heineken - Heineken (5.00%) - Netherlands (Zuid Holland)
2 (5804): Guinness - Guinness Draught (4.30%) - Ireland (Ireland)
3 (2610): BrewDog - Punk IPA (5.60%) - Scotland (Aberdeenshire,
AB41 8BX)
4 (2061): Meantime Brewing Company - London Pale Ale (4.30%) -
England (Greater London, SE10 0AR)
5 (1944): Fuller, Smith & Turner - London Pride (4.10%) - England ()
6 (1731): Brasserie d'Achouffe - La Chouffe (8.00%) - Belgium ()
7 (1644): Amstel Brouwerij - Amstel (5.00%) - Netherlands (Zuid
Holland)
8 (1628): Grupo Damm - Estrella Damm (5.40%) - Spain (Cataluña)
9 (1559): Koninklijke Grolsch - Premium Pilsner / Premium Lager
(5.00%) - Netherlands (Overijssel)
10 (1536): Carlsberg Group - Carlsberg (5.00%) - Denmark ()

24. … where does the
beer come from?

25. Los Angeles
1275: Ballast Point Brewing & Spirits - Sculpin IPA
(7.00%) - United States (CA)
1231: Angel City Brewery - Angel City IPA (6.10%) -
United States (CA)
1188: Golden Road Brewing - Point The Way IPA
(5.90%) - United States (CA)
1084: Russian River Brewing Company - Pliny the
Elder (8.00%) - United States (CA)
966: Lagunitas Brewing Company - IPA (6.20%) -
United States (CA)

26. Baltimore
2247: Heavy Seas Beer - Loose Cannon (7.25%) -
United States (MD)
1973: Pabst Brewing Company - National Bohemian
(4.60%) - United States (IL)
1428: Boston Beer Company (Samuel Adams) - Samuel
Adams OctoberFest (5.30%) - United States (MA)
995: Union Craft Brewing - Duckpin Pale Ale (5.50%) -
United States (MD)
985: The Brewer's Art - Resurrection (7.00%) - United
States (MD)

27. Detroit
2011: Bell's Brewery, Inc. - Two Hearted Ale (7.00%) -
United States (MI)
1816: Griffin Claw Brewing Company - Norm's
Raggedy Ass IPA (7.20%) - United States (MI)
971: Boston Beer Company (Samuel Adams) - Samuel
Adams OctoberFest (5.30%) - United States (MA)
908: Griffin Claw Brewing Company - Screamin'
Pumpkin (5.00%) - United States (MI)
897: Perrin Brewing Company - Blackberry IPA
(6.00%) - United States (MI)

28. Copenhagen
746: Carlsberg Group - Tuborg Classic (4.60%) -
Denmark ()
640: Carlsberg Group - Carlsberg (5.00%) - Denmark
()
441: Carlsberg Group - Tuborg Julebryg (5.60%) -
Denmark ()
432: Carlsberg Group - Brewmasters Collection India
Pale Ale (5.20%) - Denmark ()
398: Carlsberg Group - Tuborg Grøn (4.60%) -
Denmark ()

29. … and when do
people drink it?

31. … what styles do
people drink?

35. … are the more popular
beers rated highly?

37. … are there other
differences between the
US and the EU?

40. Untappd
• Untappd is fairly popular
• Particularly large US cities
• (Chicago, New York)
• Popularity in EU variable
• (London high, Paris low)

41. Beer Diversity
• High numbers of beers in city != high user diversity
• Diversity = abundance + variety
• Spikes + uneveness = low diversity
• London: high beers, low user diversity
• San Jose: lower beers: high user diversity

42. Beer Strength
• London & Dublin - lower beer strength than
elsewhere
• California higher

43. Popularity
• Global popularity = big brands & breweries
• Local popularity = smaller local breweries

44. Time
• Beer is mainly drunk in the evenings
• Except at the weekend!
• Or in London!
• Beer is not more popular on the weekend in Paris

45. Styles
• Globally: ales win, then lagers
• Locally: variable
• Often ‘local’ ales are more popular

46. Ratings
• Beers with more checkins tend to have a higher
rating
• US are more generous than EU with ratings
• or is US beer better? (:-O)

47. What next?
• Social Network analysis
• homophily
• beer spread (epidemic?)
• network growth
• Binge drinking
• Beer festivals/event detection

48. bardiff.martinjc.com