Purposive Communication

1. PURPOSIVE
COMMUNICATION

2. Intended Learning
Outcome:
Describe the nature, elements, and functions
of verbal and non-verbal communication in
various multicultural contexts (CLO 1);

4. What is “Communication”?
It is the exchange of thoughts,
ideas, concepts, and views.
It is influenced by various context:
 physical
 cultural
 social
 psychological
Different contexts can impact one's
communication.

6. CONTEXTS
It is the circumstance or
environment of communication.
Some factors include:
 Physical or actual setting
 Value positions of a speaker or
listener.
 Relevance or appropriateness of
message

8. Types of
Communication
Classified according to:
1. Mode
2. Context
3. Purpose and Style

9. MODE
They work together effectively.
Example: Salesperson using speech +
gestures.
 Verbal & Non-verbal
Communication
Though communication is
often thought of as verbal, the
non-verbal mode is equally
essential as it enhances one's
message.

10. MODE
First impressions rely on verbal + non-verbal.
 Verbal & Non-verbal
Communication
Greeting, handshake, smiling face.
Effective communication = words + body
language.

12. MODE
 Visual
Communication
Important in workplaces and
presentations. Uses visuals:
Charts
Graphs
Emojis
Maps
Diagrams

13. MODE
Visual
Communication
ADVANTAGES
 Attracts attention
 Easier recall
 Tech-enhanced (apps, videos, slides)
 Consider content, design (color,
size, shape).

15. Types of
Communication
Classified according to:
1. Mode
2. Context
3. Purpose and Style

16. TYPES OF
COMMUNICATION
ACCORDING TO CONTEXT
Intrapersonal
Interpersonal
Extended
Organizational
Intercultural

17. INTRAPERSONAL
COMMUNICATION
“Self-talk” or inner dialogue.
Boosts confidence, decision-making.
Examples: practicing speeches,
motivating yourself.
Intra = “within or inside”

18. TYPES OF
COMMUNICATION
ACCORDING TO CONTEXT
Intrapersonal
Interpersonal
Extended
Organizational
Intercultural

19. INTERPERSONAL
COMMUNICATION
Inter = “between.”
It has types:
 Social - casual, to maintain
relationships.
 Transactional - formal, to achieve a
goal.
Example: greetings vs. asking for
directions.

20. TYPES OF
COMMUNICATION
ACCORDING TO CONTEXT
Intrapersonal
Interpersonal
Extended
Organizational
Intercultural

21. EXTENDED
COMMUNICATION
Use of technology: video calls,
teleconferencing, Skype.
Reaches wide audiences.
Messages are quick, public, more
formal.

22. TYPES OF
COMMUNICATION
ACCORDING TO CONTEXT
Intrapersonal
Interpersonal
Extended
Organizational
Intercultural

23. ORGANIZATIONAL
COMMUNICATION
Occurs within workplaces/companies.
TWO TYPES OF ORGANIZATIONAL
STRUCTURES:
FORMAL INFORMAL

24. ORGANIZATIONAL
COMMUNICATION
TWO TYPES OF ORGANIZATIONAL
STRUCTURES:
FORMAL
FOUR APPROACHES
Downward (superior → subordinate)
Upward (subordinate → superior)
Horizontal (same level)
Crosswise (different units/levels)
Formal structure allows communication to take
place via designated channels of message flow between
positions in the organization.

25. ORGANIZATIONAL
COMMUNICATION
TWO TYPES OF ORGANIZATIONAL
STRUCTURES:
INFORMAL
Upward (subordinate → superior)
Also known as “grapevine”: rumors,
gossip.
It comes from unofficial channels of
message flow.

26. ORGANIZATIONAL
COMMUNICATION
“ORGANIZATIONAL CULTURE”
Upward (subordinate → superior)
Organizational culture is of utmost significance since it will
dictate the kind of behavior that employees should possess as well as
the extent of commitment expected from them by the organization.
"Company cultures are like country cultures. Never try to
change one. Try instead, to work, with what you've got,“
- Peter Drucker
If you think you cannot adapt to the organization's
culture, better look for another job or workplace where you will be
happy and in harmony with your superiors and colleagues.

27. TYPES OF
COMMUNICATION
ACCORDING TO CONTEXT
Intrapersonal
Interpersonal
Extended
Organizational
Intercultural

28. INTERCULTURAL
COMMUNICATION
Between people of different backgrounds.
Influences: language, culture, gestures.
Example:
Eye contact: sincere (Australia) vs. rude (India).
Hand gestures vary across cultures.
Philippine English: “batchmates,” “CR,” etc.

29. TYPES OF
COMMUNICATION
ACCORDING TO CONTEXT
Intrapersonal
Interpersonal
Extended
Organizational
Intercultural

31. Types of
Communication
Classified according to:
1. Mode
2. Context
3. Purpose and Style

32. PURPOSE & STYLE
FORMAL
COMMUNICATION
INFORMAL
COMMUNICATION

33. PURPOSE & STYLE
FORMAL COMMUNICATION
INFORMAL COMMUNICATION
Structured, professional.
Examples: lectures, speeches, reports.
Purposes: inform, entertain, persuade.
Casual, everyday talk.
Examples: chats, emails, texts.
Purposes: socialize, strengthen bonds.

35. SUMMARY
Communication varies by:
1. Mode - verbal, non-verbal, visual
2. Context - intra, inter, extended, org, intercultural
3. Purpose and Style - formal, informal
Effective communication requires
awareness of “context, mode, and
purpose”.