Pure Eyes' open collaborative design process focuses on 4 key factors: localization, globalization, sharing, and community relationships. Their first project involves an open collaborative reform design process where community members can modify, redesign, and exchange used clothing items through participation in an online simulation. The goal is to approach a more sustainable object society through collaborative design and sharing of goods.

1. >> Open Collaborative Design Process >>

2. 4 Key factors of Pure eyes
Localization
Globalization Share
Relationship
of
community
Pure eyes’ Open Collaborative Design Process

3. I. 4 Key factors of Pure eyes | 1. Localization
1. Localization
Our goal is started from a Local perception. It means that we try to see what happens around
us, and how to deal with it on our own. Real sustainability couldn't be without perception of
Localization, for example a building with local material, after building's lifecycle ends, the
material goes back to the soil safely, secondly as we live in our own territory, we can have a
better understand about our territory, it means building which a part of nature and our
environment.
This can also apply in object which people use, and our lifestyle like Ezio manzini's sustainable
program.
Pure eyes’ Open Collaborative Design Process

4. I. 4 Key factors of Pure eyes | 2. Globalization
2. Globalization
People say this is impossible or just do your job!
Yes, right! We'll do our job! with lots of people who have an open mind and empathy for other
people, who suffer. And who can give us a hand and share their ideas and skills with us gladly.
They could be our neighbors or people who live in other countries or IT COULD BE YOU!
Pure eyes’ Open Collaborative Design Process

5. I. 4 Key factors of Pure eyes | 3. Share
3. Share
We try to share many things, YES! tools, cars, lawn mowers, baby toys which people do not
need any more, we can share with other people who want them now. It'll help to reduce costs
which you buy every time you need something. To do it that way, we need more durability and
not just durability but also, safe materials which consider nature and the next generation. And
of course we need management for that service which can modify and repair. And we can try
to share skills! which help people to do it their selves.
Pure eyes’ Open Collaborative Design Process

6. I. 4 Key factors of Pure eyes | 4. Relationship of community
4. Relationship of community
We want a better society where people share not just skills or objects but also their mind.
People can help each other through this relationship, and people will know each other better
and this will make our society shine.
Pure eyes’ Open Collaborative Design Process

7. >> Pure eyes First Project >>

8. II. What do we want to do | 1. Open Collaborative Reform Design
1. Open Collaborative Reform Design
When you get tired of with your clothes what would you do usually? trash it or keep it in your
clothes chest. We want to give you a chance to modify and design your clothes, people will
gather and modify your clothes or let you know how to re design your clothes according to
your esthetic. and the other is exchange. you can exchange your clothes with other people, it
means share your clothes. It is not just re-design and share, we hope it will be the first step
which we can approach to a sustainable object society.
Pure eyes’ Open Collaborative Design Process

9. II. What do we want to do | 2. Process of Open Collaborative Reform Design
Process of Open Collaborative Reform Design
Pure eyes’ Open Collaborative Design Process

10. II. What do we want to do | 3. Process of Open Collaborative Reform Design Simulation
Open Collaborative Reform Design Simulation _ Community
www. club.cyworld.com/fashionkia
Pure eyes’ Open Collaborative Design Process

11. II. What do we want to do | 3. Process of Open Collaborative Reform Design Simulation
Open Collaborative Reform Design Simulation _ Participation
Simulation_01
Before Type 1
Pure eyes’ Open Collaborative Design Process

12. II. What do we want to do | 3. Process of Open Collaborative Reform Design Simulation
Open Collaborative Reform Design Simulation _ Participation
Simulation_02
Before Type 2
Pure eyes’ Open Collaborative Design Process

13. II. What do we want to do | 3. Process of Open Collaborative Reform Design Simulation
Open Collaborative Reform Design Simulation _ Participation
Simulation_03
Before Sketch
Pure eyes’ Open Collaborative Design Process