This document discusses the importance of having a purpose and vision to drive goals, behavior, and motivation. It states that an organization's or individual's attitude and actions should be anchored to their purpose for existing. It also notes that both internal and external motivation are important, but internal motivation from having your own goals and vision is more self-renewing. The document advocates knowing your purpose and having plans and goals that start with vision, mission, and values in order to not perish without direction.